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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Manajemen Bisnis Almatama Journal of Management
Hamzah, Ramadhani
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Economics, Econometrics & Finance Education Other

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Journal : Journal of Management

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Customer Satisfaction And Product Quality Maryoso, Slamet; Hamzah, Ramadhani; Astri, Fitriyah; Yanto Rukmana, Arief; Apramilda, Riesna
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study project aims to understand (1) the effect of product quality on customer satisfaction in Sukabumi Mixue Beverage Product consumers. (2) the impact of pricing on customer happiness among Sukabumi Mixue Beverage Product customers (3) the impact of product quality on customer loyalty among Sukabumi Mixue Beverage Product customers (4) the impact of price on customer loyalty (5) the impact of Customer Satisfaction on Customer Loyalty in Sukabumi Mixue Beverage Product Users (6) The impact of Product Quality on Customer Loyalty via Customer Satisfaction in Sukabumi Mixue Beverage Product Consumers (7) The effect of price on customer loyalty as measured by customer satisfaction in Sukabumi Mixue Beverage Product consumers. This research endeavor employs both an associative and quantitative approach. This research activity's demographic consists of Mixue beverage drinkers in the Sukabumi area. While the sample is made up of Sukabumi residents who have purchased and consumed Mixue beverage goods more than once and are over the age of 15, the total number of respondents is 88. The route analysis technique was utilized to analyze the data. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Z), Price (X2) has a positive and significant effect on Customer Satisfaction (Z), and Customer Satisfaction (Z) has a positive and significant effect on Customer Loyalty (Y). Product Quality (X1) also has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z), and Price (X2) has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z). These findings are the outcome of the analysis of this research activity
A Study Interest In Technology Finance and E - Commerce Afif, Ahmad Sururi; Yuliana; Hamzah, Ramadhani
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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The purpose of this study is to look at the relationship between financial literacy, financial technology, and interest in shopping in e-commerce (a case study of students from the Faculty of Economics and Business at Widyatama University who use the Tokopedia application). Quantitative research methodologies were used in this study, and the author employed a purposive sampling method. The sample size for this study was 82 respondents, and it focused on Tokopedia users who are also students at the Faculty of Economics and Business, Widyatama University in Bandung. The analytic approach is Multiple Linear Regression, and the research scale is a Likert scale. The findings of this study show that the Financial Literacy variable has a partially positive and significant effect on Shopping with a significant value, the Financial Technology variable has a positive and significant influence on Shopping Interest, and the Financial Attitude variable has a positive and significant impact on Shopping. Then, there is a favorable and considerable influence on Shopping Interest.
Co-Authors Afif, Ahmad Sururi Arief Yanto Rukmana Astri, Fitriyah Cheidy, Lia Amalia Erna Erna, Erna Kespandiar, Tengku Musdirwan, Musdirwan Musran Munizu Ningsih, Liasulistia Riesna Apramilda Saut Maruli Tua Pandiangan SETIAWAN JODI, I WAYAN GEDE ANTOK Shifa, Mutiara Slamet Maryoso Tanjung, Indra Ismayudi Yuliana Yuliana