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Journal : International Journal Of Science, Technology

Analysis Of Co-Creation Strategy For Digital Entertainment Products Of PT Telekomunikasi Indonesia For The B2B2X Segment Febriantoro, Seto; Tricahyono, Dodie
International Journal of Science, Technology & Management Vol. 5 No. 6 (2024): November 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i6.1189

Abstract

Research analyzes PT Telekomunikasi Indonesia’s response to the decline in traditional communication services (landlines, mobile phones, SMS) due to consumer shifts toward free communication platforms like WhatsApp, Telegram, and Line. Additionally, the rise of entertainment content platforms (music, video, gaming) has driven changes in the telecommunications industry. In response, PT Telekomunikasi Indonesia’s B2B2X segment aims to gain a competitive advantage by collaborating with various stakeholders to create mutually beneficial business value. The research utilized methods including observations, supporting documents, and interviews, structured with the Co-Creation Design Framework. The findings show that the Co-Creation strategy successfully established collaborative value in PT Telekomunikasi Indonesia’s digital entertainment products for the B2B2X segment.
Factors Influencing Consumers' Purchase Intention To Use Battery Electric Cars In Indonesia Falisa, Camelia; Tricahyono, Dodie
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1234

Abstract

The market share of electric vehicles in terms of overall sales is still small in both developed and developing countries such as Indonesia. This study aims to determine the priority of factors that influence consumer purchase intention for battery electric cars in Indonesia by exploring public perceptions of this. This study uses quantitative research with a deductive approach and causality properties. The research population is consumers who buy and prospective buyers of battery electric cars in the DKI Jakarta area. With sample calculations using parameter 5, so that the minimum number of samples is 73 indicators X 5 = 365 respondents. The analysis technique uses SEM with the help of the AMOS program. The results of the study show that the integration of TPB, UTAUT-3, and NAM theories provides in-depth insights into consumer intentions to purchase battery electric vehicles (BEVs) in Indonesia. Positive attitudes and PBC contribute significantly to purchase intentions, at 16% and 14.8%, respectively, while subjective norms show a negative but significant influence. In the UTAUT-3 model, social influence and facilitating conditions contribute significantly, at 33.6% and 44.3%, respectively, emphasizing the importance of social support and infrastructure. Price value also contributes significantly at 33.2%, indicating that the perception of the economic value of electric vehicles greatly influences purchasing decisions, but other factors are not significant. Although awareness of consequences and ascription of responsibility in the NAM model have a positive effect, personal norms do not show a significant influence on purchase intentions. The implication of these findings is that to increase purchase intentions for electric vehicles, a marketing strategy is needed that includes education about the benefits, strengthening social norms, and improving infrastructure, as well as creating awareness of the economic and environmental value of electric vehicles.
Business Strategy Formulation for Internet Service Provider (ISP): A Case Study of Iconnet by PT PLN Icon Plus Pramudhito, Ari; Tricahyono, Dodie
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1258

Abstract

Iconnet is a flagship product of Icon Plus designed to generate revenue in a new business line outside the electricity sector with the Beyond kWh concept, through the optimization of the strategic asset of Right of Way (ROW), which includes over 1.5 million electricity poles across Indonesia. This research aims to provide recommendations for developing Iconnet's strategy formulation using a qualitative approach, with data collection through in-depth interviews with three internal company sources and one external source. The analysis involves examining internal and external factors of the company using Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS), which are then combined into a Strategic Factor Analysis Summary (SFAS), followed by SWOT analysis, and evaluation of alternative strategies using the Quantitative Strategic Planning Matrix (QSPM). The results suggest enhancing human resources (HR) quality to improve product quality and customer satisfaction, increasing customer engagement to strengthen customer relationships, and expanding market targets based on a comprehensive customer database analysis. Iconnet formulates a three-year action plan focusing on three main aspects. First, in internal organization, performance evaluation using an analytics dashboard, along with HR competency mapping using AI and digital training programs. Second, in customer interaction, developing personalized service apps, digital marketing, and an integrated customer experience. Third, in supplier interaction, digitizing contracts and vendor evaluation through ERP systems, and collaborating with leading technology suppliers to enhance network and technological innovation.
Comparing Internal and External User Perceptions of a National Research Funding Information System (NRFIS): A Comparative Study Tricahyono, Dodie; Perdana, Triyoga Adi
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1380

Abstract

Digital transformation in the public sector requires information systems that provide consistent and equitable services to diverse stakeholder groups. A National Research Funding Information System (NRFIS) has become a strategic digital platform for managing research funding processes end-to-end across government institutions, universities, and research organizations. While previous evaluations have examined such systems using structural models, limited attention has been given to differences in perceptions between internal stakeholders and external research stakeholders. This study compares user perceptions regarding System Quality (SY), Information Quality (IQ), Service Quality (SQ), Use (UE), User Satisfaction (US), and Net Benefits (NB) between internal and external users of NRFIS. A total of 335 respondents participated, comprising 290 external stakeholders and 45 internal stakeholders. Descriptive results show that internal users consistently reported higher perceptions across all constructs: SY (4.28 vs. 3.94), IQ (4.42 vs. 3.99), SQ (4.39 vs. 3.87), UE (4.42 vs. 3.97), US (4.47 vs. 3.98), and NB (4.56 vs. 3.95). Chi-Square tests confirm statistically significant differences across all constructs (p < 0.01). Mann–Whitney U tests further validate substantial median differences (all p < 0.001). These findings demonstrate robust perception gaps between user groups, highlighting the need for improved onboarding, training, and support mechanisms for external stakeholders. This study contributes to digital governance literature by revealing structural disparities in user experience and provides policy recommendations for enhancing inclusiveness and effectiveness of NRFIS-based research funding services.