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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE ETTISAL Journal of Communication Journal of Social Studies (JSS) GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Pengabdian Masyarakat Bangsa JUSTICE: Journal of Social and Political Science Wissen: Jurnal Ilmu Sosial dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Indreswari, Esfandani Peni
Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : ETTISAL Journal of Communication

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The Elaboration of Persuasive Health Protocol Messages During The Adaptation of New Habits of Covid-19 Azis, Hasbullah; Peni Indreswari, Esfandani
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.10262

Abstract

The increasing number of victims caused by COVID-19 has driven the Indonesian government to implement policies for COVID-19 handling and prevention through various strategies, one of which is implementing health protocols. Advisory notices to follow health protocols were responded to by the public with multiple attitudes, such as compliance and rejection. Young people are believed to have low compliance and tend to ignore health behavior, especially during the COVID-19 pandemic. By using the Elaboration Likelihood theoretical approach, this study aimed to identify the extent to which young people process adherence messages of health protocols during the COVID-19 pandemic delivered by the Indonesian government. As many as 174 young people were surveyed and found that health protocols were applied through central dan peripheral channels simultaneously. The messages are conveyed elaborately in a simple and less critical matter.
Co-Authors Andrik Purwasito Anissa Yuni Muktiarsih Damayanti, Aprilia Alfina Destika Wahyu Pratiwi Fauzi Nanda Saputra Hari Wiryawan, Hari Hasbullah Azis Malik Fajar Sidik Mutia Salsabila Nabila Rizky Grhadhika Nur ‘Aini Purwaningsih Pratiwi , Dyah Retno Rahmat Wisudawanto Rizqi Akmaliah Safitri, Alya Kurnia Satyawan, Agung Sigit Andrianto Syerli Alifa Rahmadani Traberaldi Rafa Otniel Viona Sebastian Nolani