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All Journal Jurnal Dimensi Jurnal Mirai Management Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajerial dan Bisnis Tanjungpinang Economic, Accounting Scientific Journal (CASH) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Summa : Journal of Accounting and Tax
Yanto, Meidi
Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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OPTIMALISASI PEMBUKUAN MELALUI APLIKASI SI APIK DAN PEMANFAATAN E-COMMERCE SHOPEE SEBAGAI WUJUD DI DIGITAL MARKETING BAGI PELAKU UMKM RUMAH ANYAMAN BERAKIT Hendy Satria; Marina Lidya; Novi Chandra Saputra; Meidi Yanto; Rezario Febrianta
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

In the ever-evolving digital era, Micro, Small and Medium Enterprises (MSMEs) in Indonesia are faced with multiple challenges in financial management and marketing. Despite MSMEs' contribution to Gross Domestic Product (GDP) reaching around 60% and absorbing more than 97% of the workforce, many of them still rely on error-prone manual record-keeping. To overcome this obstacle, Bank Indonesia developed the SiApik application, which aims to assist MSMEs in making financial reports according to accounting standards. In addition, e-commerce platforms such as Shopee provide opportunities for MSMEs to expand their market reach. However, the adoption rate of SiApik and Shopee applications among MSMEs is still low, due to a lack of understanding and limited human resources in the use of digital technology. This research focuses on community service conducted at the Berakit Wicker House, where the KKN team provided training on the use of the SiApik and Shopee apps. The results showed significant improvements in the business owners' financial management and digital marketing capabilities. It is hoped that this program can improve the financial management professionalism of MSMEs, which in turn supports business sustainability and growth in the future.
Co-Authors Adi Chandra Irawan ahmad yani Amiruddin, Armansyah Bin Angelica Simamora Armansyah Armansyah Armansyah Armansyah Billy Marbiyanov Chartady, Rachmad Desrika Rahmayani Devi Arvina Dhea Amanda Aulia Putri Dinda Tiara Kasih Elvina Elvina fauzi Febrianta Chandra, Rezario Ferri Nugraha Syafran Putra Friassantano, Risgar Harmonika, Harmonika Hasnarika Hasnarika, Hasnarika Kenny Kenny Marina Lidya Marlinda, Charly Mayuddin Mayuddin Melisa Melisa Muhammad Isa Alamsyah Muhammad Isa Alamsyahbana Muhammad Naufal Fitrah Muqtafin Muqtafin Muqtafin, Muqtafin Nabilah Rizki Habibah Nanda Kristia Santoso Novi Chandra Saputra Oktriyanto, Rakeen Pramesty, Serly Putra, Agung Dwi Putri Mayang Ramadanti Putri Rahayu Putri, Widy Andini Ranat Mulia Pardede Rani Safitri Rezario Febrianta Rezario Febrianta Ricky Sandy Permana Risky Amelia Risnawati Risnawati Roy Mangitua Manurung Salihi Salihi Saputra, Eko Murti Satria, Hendy Sitepu, Andres Putranta Telaumbanua, Isihati Tiara Wulandari Tommy Munaf Tubel Agusven Utami, Ranti Vanisa Meifari Wira, Novento Wisnu Akmal Al Fauzan Yoma Arda Wiratama