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All Journal Hasanuddin Economics and Business Review Shirkah: Journal of Economics and Business Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Shahih : journal of islamicate multidisciplinary
Wenda Wahyu Christiyanto
Faculty Of Economics And Business Education, Universitas Pendidikan Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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How Halal Destination Attribute and Social Media Drive Tourist’s Revisit Intention? Christiyanto, Wenda Wahyu; Ali, Nur; Nurianah; Purbohastuti, Arum Wahyuni; Suprina, Rina; Anwar, Resa Nurlaela
Journal of Tourism Sustainability Vol. 5 No. 4 (2025): Volume 5 Number 4 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i4.187

Abstract

This study examines the influence of halal destination attributes (HDA) and social media marketing (SMM) on tourists’ revisit intention (REV), with trust (TRU) acting as a mediating variable. Set in the context of domestic Muslim tourism, the study examines how travelers’ perceptions of halal-compliant services and their digital engagement shape their behavioral intentions. A quantitative survey was conducted involving 200 domestic tourists who visited halal tourism destinations and relied on social media for recommendations. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that both HDA and SMM play important roles in building trust, which in turn strengthens tourists’ intention to revisit. The results suggest that trust functions as a key link between destination experience and future travel behavior. Halal-friendly services—such as clear halal certification, prayer facilities, and gender-appropriate amenities—combined with engaging social media content, help build confidence and loyalty among Muslim travelers. This research offers practical implications for destination managers, particularly in Muslim-majority regions. To encourage repeat visits, they must ensure that each touchpoint not only meets halal standards but also effectively communicates value on social media. The study contributes to the growing literature on halal tourism by highlighting trust as a central mechanism that connects destination quality and marketing efforts with sustained tourist engagement.
Co-Authors Andriana, Denny Benih Hartanti Ikin Solikin Indra Kurniawan MARDI ASTUTIK, MARDI Nur Ali Nurali, Nurali Nuri Purwanto Nurianah Nurianah, Nurianah Purbohastuti, Arum Wahyuni Purnomo, Budi Supriatono Resa Nurlaela Anwar Rina Suprina Rofi Rofaida Syamsul Hadi Senen, Syamsul Hadi Vanessa Gaffar Zuhroh, Siti