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The Governance of Island Tourism Management Strategies and Sustainable Development Plans, Sumenep, Madura Riyadi, Slamet; Sufa, Siska Armawati; Baruno, Agustiawan Djoko; Christantyawati, Nevrettia; Priyambodo, Priyambodo
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.622

Abstract

This research delves into the intricate realm of island tourism governance, focusing on the Sumenep region of Madura, East Java, and its strategies for sustainable development. Utilizing an in-depth interview methodology, coupled with insights from tourism communication theory, the study aims to unravel the multifaceted dynamics that underpin the management of tourism on islands. Through interviews with key stakeholders such as government officials, community leaders, and industry representatives, this investigation sheds light on the governance structures, policies, and communication strategies that influence tourism management in the region. By synthesizing the perspectives and experiences of these stakeholders, the research endeavors to uncover the challenges, opportunities, and effective practices for sustainable island tourism development in Sumenep. Ultimately, this study not only enriches our understanding of tourism governance complexities but also offers actionable insights for policymakers, communities, and industry players to promote the sustainable growth of tourism in island destinations.
PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK KAIN BATIK DARI KAMPOENG BATIK JETIS SIDOARJO Pinaraswati, Sandra Oktaviana; Baruno, Agustiawan Djoko; Tjahjani, Ida Kusnawati
Dinamika Kerajinan dan Batik: Majalah Ilmiah Vol. 42 No. 1 (2025): DINAMIKA KERAJINAN DAN BATIK : MAJALAH ILMIAH
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Industri Kerajinan dan Batik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22322/dkb.v42i1.8535

Abstract

Perubahan era yang semakin modern telah berdampak negatif pada perkembangan batik di Kampoeng Batik Jetis Sidoarjo. Untuk menjaga keberlanjutan produk batik dan meningkatkan minat pembelian masyarakat, beberapa faktor perlu dipertimbangkan. Tujuan penelitian ialah menganalisis pengaruh promosi media sosial dan word of mouth (wom) terhadap citra merek dan keputusan pembelian di Kampoeng Batik Jetis Sidoarjo serta mengevaluasi peran mediasi citra merek dalam hubungan promosi media sosial, Word of Mouth, pada keputusan pembelian. Metode penelitian berupa kuantitatif dengan jenis kausal yang dilaksanakan di Kampoeng Batik Jetis Sidoarjo, dengan penentuan sampel melalui metode total sampling pada 100 konsumen pengrajin batik. Data dikumpulkan melalui penyebaran kuesioner dan analisis data dengan uji PLS. Penelitian membuktikan promosi media sosial dan wom berdampak signifikan positif pada citra merek serta keputusan pembelian. Selain itu, citra merek berdampak signifikan positif pada keputusan pembelian dan mampu berperan sebagai mediator yang signifikan dalam hubungan antara promosi media sosial dan wom pada keputusan pembelian. Temuan ini memberikan wawasan penting bagi upaya melestarikan batik di tengah tantangan perkembangan zaman.