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Strategi Pemasaran Digital Bakso Na-Naz: Mengubah Pemasaran Bakso Tradisional dengan Sentuhan Modern Melalui Media Sosial Muharman, Deri; Faturrahman, Muhammad Haris; Rusdi, Zainnur M; Roslina; Jimad, Habibullah; Yuningsih; Mardiana, Nova
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.100

Abstract

Bakso Na-Naz, yang didirikan pada 20 Mei 2020, merupakan UMKM yang berfokus pada produk bakso inovatif dan kreatif di pasar kuliner Indonesia. Dengan berbagai varian produk, termasuk bakso origina, bakso nanas, bakso lava, bakso mangkok, bakso selimut, bakso frozen, bakso mercon, dan keripik bakso, Bakso Na-Naz menawarkan variasi yang unik untuk menarik minat konsumen. Strategi pemasaran UMKM didasarkan pada pendekatan kualitas layanan dan inovasi produk, dengan tujuan meningkatkan pengalaman konsumen dan mendorong loyalitas. Selain itu, perusahaan terus berupaya memenuhi kebutuhan pasar yang dinamis melalui penawaran produk yang memenuhi standar rasa dan kualitas. Tujuan dari penelitian ini adalah memberikan edukasi kepada pemilik Bakso Na-Naz mengenai pentingnya pemanfaatan teknologi digital dalam strategi pemasaran, agar dapat terus bersaing dan berkembang dalam industri kuliner yang dinamis. Diharapkan, dengan penerapan digital marketing yang tepat, Bakso Na-Naz dapat memperbaiki dan meningkatkan pengalaman pelanggan, serta memaksimalkan potensi penjualan mereka.
Pengaruh Electronic Word Of Mouth Dan Citra Merek Terhadap Keputusan Pembelian Eiger Di Indonesia Tri Noverdo; Roslina; Nuzul Inas Nabila
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 2 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology and the increasing level of competition for outdoor products in Indonesia, makes outdoor product businesses need to pay attention to positive E-WOM and a good image in the eyes of potential consumers, in order to make purchasing decisions for these outdoor products. One of the outdoor companies in Indonesia is the Eiger company. The purpose of this study was to examine the effect of electronic word of mouth and brand image variables as independent variables on purchasing decisions as the dependent variable on the Eiger brand in Indonesia. This study used a survey method by distributing questionnaires to 100 respondents. The sample used purposive sampling, namely a technique for determining the sample according to the criteria determined by the researcher. The analytical methods used in this study were validity test, reliability test, analysis phase using multiple linear regression, and hypothesis testing, namely the t test and F test and the coefficient of determination (R2 ), using the IBM SPSS 26 for windows application program. The results of this study indicate that electronic word of mouth and brand image variables have a significant effect on purchasing decision variables.
Genetic Based EFL Classroom Management Roslina
JTP - Jurnal Teknologi Pendidikan Vol. 23 No. 3 (2021): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v23i3.23818

Abstract

This article was inspired by Jamil Pooniran's concept of STIFIn genetic intelligence and language learning methodology, especially regarding classroom management. All of these inspirations became the author's reference for pursuing his mind in building a genetic-based EFL classroom management concept. This article was not based on empirical data. Still, it was built and constructed from the previous concept, namely the STIFIn concept of genetic intelligence, which was synthesized into a genetic-based class management concept for the EFL class. This study aimed to determine how to apply the concept of genetic-based classroom management to the EFL class. Based on the STIFIn concept of genetic intelligence, the authors formulated a genetic-based classroom management concept for EFL classes adapted for EFL students' five types of machine intelligence. In summary, the author concluded that the genetic-based classroom management concept for the EFL class could be applied to the three managerial class phases, namely involving stage and using calibration at the evaluation stage.
An Analysis of English for Young Learner Teachers’ Classroom Management Roslina
JTP - Jurnal Teknologi Pendidikan Vol. 25 No. 2 (2023): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v25i2.35231

Abstract

This current study was a case study that aimed to analyze EYL teachers' classroom management performance at Kolaka Regency, Southeast Sulawesi, Indonesia. Likewise, this study also explored the root problem behind its' limitation. As part of the methodology, five teachers were involved in the observation. All the instrument components were validated throughout the SPSS Program analysis. After the instrument was validated, the classroom interaction process was observed and recorded three times. In addition, the interview session was also gained to ensure the observation result. All the data were analyzed descriptively. The data analysis showed that the EYL teachers in Kolaka Regency had attempted effective planning, teaching technique, and student/teacher relationship simultaneously but not comprehensively. The study also found that the EYL teachers at Kolaka Regency knew the meaning of pedagogic competence as the upstream of classroom management and the effort to implement it. However, they may not be optimal due to their teaching qualities ability. Therefore, the study recommended that there must be much appreciation for EYL teachers. The study also suggested accomplishing a similar study in a larger context to support the EYL teacher's welfare policy.
Effect Size of General English Modules Development through MPI + R Model on the Lecturer Professionalism Roslina; Hanna; Lio, Asrun; Nasrul
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 1 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i1.43679

Abstract

Previous studies on General English (GE) showed that the challenge to lecturer professionalism is the issue of providing teaching materials. While Instructional Design provided pedagogic activities, so the General English Modul development through Model Pengembangan Instruksional (MPI) + Revalidation (R) was propose to be an alternative solution. For that reason, a case study with an experimental design done to measure the effect size of MPI + R on the lecturers professionalism development. Under one goup pre and post test design, three GE Lecturers at Universitas Sembilanbelas November Kolaka (USN Kolaka) involved in GE module development through ID model MPI + R . The development phase done during September 2022 to Mey 2023. The data collected by using Danielson Teaching Framework Instrument and the effect size calculated by nonparametric and Cohen-D test. The effect size calculation showed that the ID model MPI + R has a great effect on the lecturer professionalism. It can be concluded that MPI + R is able to be an alternative solution for lecturer professionalism development.
The Effect Of Perceived Usefulness, Perceived Security Risk, Perceived Privacy Risk, And Perceived Ease Of Use On Trust And Usage Intention Of The Grabfood Dine-Out Deals Feature In Indonesia Maria Yohana Siregar; Mahrinasari MS; Roslina
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2633

Abstract

The accelerated integration of digital technology into everyday consumer activities has transformed how individuals engage with food service platforms in Indonesia. One of the innovations introduced by Grab is the GrabFood Dine-Out Deals (DOD) feature, which enables users to purchase promotional dining vouchers directly through the application and redeem them at partner restaurants. Despite its functional benefits, user adoption of this feature remains limited, prompting questions regarding the determinants of users’ trust and behavioral intention. This study examines the influence of Perceived Usefulness, Perceived Security Risk, Perceived Privacy Risk, and Perceived Ease of Use on Trust and Usage Intention of the DOD feature. A quantitative approach was employed with 300 respondents meeting predetermined criteria. Structural Equation Modeling via SmartPLS was used for hypothesis testing. Empirical results show that Perceived Ease of Use, Perceived Security Risk, and Perceived Privacy Risk exert significant effects on Trust, whereas Perceived Usefulness does not. Furthermore, Trust and Perceived Ease of Use significantly influence Usage Intention. The findings underscore that users emphasize safety, privacy assurance, and ease when evaluating dine-in promotional technologies.