Claim Missing Document
Check
Articles

Found 21 Documents
Search

Pengaruh Electronic Word Of Mouth Dan Citra Merek Terhadap Keputusan Pembelian Eiger Di Indonesia Tri Noverdo; Roslina; Nuzul Inas Nabila
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 2 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology and the increasing level of competition for outdoor products in Indonesia, makes outdoor product businesses need to pay attention to positive E-WOM and a good image in the eyes of potential consumers, in order to make purchasing decisions for these outdoor products. One of the outdoor companies in Indonesia is the Eiger company. The purpose of this study was to examine the effect of electronic word of mouth and brand image variables as independent variables on purchasing decisions as the dependent variable on the Eiger brand in Indonesia. This study used a survey method by distributing questionnaires to 100 respondents. The sample used purposive sampling, namely a technique for determining the sample according to the criteria determined by the researcher. The analytical methods used in this study were validity test, reliability test, analysis phase using multiple linear regression, and hypothesis testing, namely the t test and F test and the coefficient of determination (R2 ), using the IBM SPSS 26 for windows application program. The results of this study indicate that electronic word of mouth and brand image variables have a significant effect on purchasing decision variables.
Genetic Based EFL Classroom Management Roslina
JTP - Jurnal Teknologi Pendidikan Vol. 23 No. 3 (2021): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v23i3.23818

Abstract

This article was inspired by Jamil Pooniran's concept of STIFIn genetic intelligence and language learning methodology, especially regarding classroom management. All of these inspirations became the author's reference for pursuing his mind in building a genetic-based EFL classroom management concept. This article was not based on empirical data. Still, it was built and constructed from the previous concept, namely the STIFIn concept of genetic intelligence, which was synthesized into a genetic-based class management concept for the EFL class. This study aimed to determine how to apply the concept of genetic-based classroom management to the EFL class. Based on the STIFIn concept of genetic intelligence, the authors formulated a genetic-based classroom management concept for EFL classes adapted for EFL students' five types of machine intelligence. In summary, the author concluded that the genetic-based classroom management concept for the EFL class could be applied to the three managerial class phases, namely involving stage and using calibration at the evaluation stage.
An Analysis of English for Young Learner Teachers’ Classroom Management Roslina
JTP - Jurnal Teknologi Pendidikan Vol. 25 No. 2 (2023): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v25i2.35231

Abstract

This current study was a case study that aimed to analyze EYL teachers' classroom management performance at Kolaka Regency, Southeast Sulawesi, Indonesia. Likewise, this study also explored the root problem behind its' limitation. As part of the methodology, five teachers were involved in the observation. All the instrument components were validated throughout the SPSS Program analysis. After the instrument was validated, the classroom interaction process was observed and recorded three times. In addition, the interview session was also gained to ensure the observation result. All the data were analyzed descriptively. The data analysis showed that the EYL teachers in Kolaka Regency had attempted effective planning, teaching technique, and student/teacher relationship simultaneously but not comprehensively. The study also found that the EYL teachers at Kolaka Regency knew the meaning of pedagogic competence as the upstream of classroom management and the effort to implement it. However, they may not be optimal due to their teaching qualities ability. Therefore, the study recommended that there must be much appreciation for EYL teachers. The study also suggested accomplishing a similar study in a larger context to support the EYL teacher's welfare policy.
Effect Size of General English Modules Development through MPI + R Model on the Lecturer Professionalism Roslina; Hanna; Lio, Asrun; Nasrul
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 1 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i1.43679

Abstract

Previous studies on General English (GE) showed that the challenge to lecturer professionalism is the issue of providing teaching materials. While Instructional Design provided pedagogic activities, so the General English Modul development through Model Pengembangan Instruksional (MPI) + Revalidation (R) was propose to be an alternative solution. For that reason, a case study with an experimental design done to measure the effect size of MPI + R on the lecturers professionalism development. Under one goup pre and post test design, three GE Lecturers at Universitas Sembilanbelas November Kolaka (USN Kolaka) involved in GE module development through ID model MPI + R . The development phase done during September 2022 to Mey 2023. The data collected by using Danielson Teaching Framework Instrument and the effect size calculated by nonparametric and Cohen-D test. The effect size calculation showed that the ID model MPI + R has a great effect on the lecturer professionalism. It can be concluded that MPI + R is able to be an alternative solution for lecturer professionalism development.
The Effect Of Perceived Usefulness, Perceived Security Risk, Perceived Privacy Risk, And Perceived Ease Of Use On Trust And Usage Intention Of The Grabfood Dine-Out Deals Feature In Indonesia Maria Yohana Siregar; Mahrinasari MS; Roslina
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2633

Abstract

The accelerated integration of digital technology into everyday consumer activities has transformed how individuals engage with food service platforms in Indonesia. One of the innovations introduced by Grab is the GrabFood Dine-Out Deals (DOD) feature, which enables users to purchase promotional dining vouchers directly through the application and redeem them at partner restaurants. Despite its functional benefits, user adoption of this feature remains limited, prompting questions regarding the determinants of users’ trust and behavioral intention. This study examines the influence of Perceived Usefulness, Perceived Security Risk, Perceived Privacy Risk, and Perceived Ease of Use on Trust and Usage Intention of the DOD feature. A quantitative approach was employed with 300 respondents meeting predetermined criteria. Structural Equation Modeling via SmartPLS was used for hypothesis testing. Empirical results show that Perceived Ease of Use, Perceived Security Risk, and Perceived Privacy Risk exert significant effects on Trust, whereas Perceived Usefulness does not. Furthermore, Trust and Perceived Ease of Use significantly influence Usage Intention. The findings underscore that users emphasize safety, privacy assurance, and ease when evaluating dine-in promotional technologies.
Pendidikan, Pendapatan Keluarga, Asupan Protein Hewani, Durasi Pemberian ASI Ekslusif dan MP-ASI Dengan Kejadian Stunting Pada Usia 12-24 Bulan di Kp. Pagadungan Tahun 2025 Roslina; Rita Ariesta; Daini Zulmi; Yayu
Jurnal Obstretika Scientia Vol 13 No 2 (2025)
Publisher : Prodi DIII Kebidanan La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stunting merupakan masalah gizi kronis yang berdampak pada pertumbuhan fisik dan perkembangan kognitif anak, terutama pada periode 1.000 Hari Pertama Kehidupan. Penelitian ini bertujuan untuk mengetahui hubungan faktor, karakteristik orang tua, tingkat pendidikan, pendapatan keluarga, pemberian asupan makanan, serta praktik pemberian MP-ASI. Metode penelitian ini menggunakan desain cross sectional. Sampel penelitian berjumlah 38 responden. Analisis univariat digunakan untuk mendeskripsikan distribusi,sedangkan analisis bivariat menggunakan uji Chi-square untuk melihat hubungan antar variabel. Hasil berdasarkan analisis univariat, sebagian besar responden berjenis kelamin laki-laki (52,6%), pendidikan terakhir SD (55,3%). Memiliki pendapatan Rp 1.000.000 (52,6%), sera memberikan asupan sesuai (65,8%). Mayoritas responden memberikan MP-ASI pada usia >6 bulan (57,9%) dan durasi pemberian sesuai (66,8%). Hasil analisis bivariat menunjukkan terdapat hubungan bermakna antara pendidikan dengan status gizi anak (p = 0,02), pendapatan dengan status gizi anak (p = 0,03), Asupan dengan status gizi anak (p = 0,01), MP-ASI dengan status gizi anak (p =0,04), Durasi pemberian makanan dengan status gizi anak (p =0,02). Dengan demikian, terdapat hubungan yang signifikan antara pendidikan, pendapatan,asupan,MP-ASI, dan durasi pemberian makanan dengan status gizi anak. Di harapkan dapat menjadi masukan bagi orang tua untuk meningkat pola asuh yang lebih baik dalam pencegahan stunting, serta bagi tenaga kesehatan dan pemerintah dalam menyusun program intervensi gizi dan edukasi keluarga guna menurunkan angka stunting pada balita usia 12-24 bulan.
Pelatihan Pembuatan Media Pmbelajaran Berbasis Canva AI dan Gamifikasi untuk Meningkatkan Kreativitas Guru SDN 1 Sumber Agung: Penelitian Muhammad Nurwahidin; Riswandi; Roslina; Hesti Apala; Restiyanita; Akmal Nur; Anugerah Hisyam Safaat
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4744

Abstract

The training titled Developing Learning Media Using Canva AI and Gamification to Enhance Teacher Creativity at SDN 1 Sumber Agung was conducted to strengthen teachers’ ability to produce creative and interactive digital learning media that meet the needs of elementary school students. This study aims to describe the results of the training evaluation and analyze its impact on improving teacher creativity. A quantitative descriptive method was used, with data collected through a post-training evaluation questionnaire. The results show that teachers’ understanding of the material reached 89%, ease of technology use scored 86%, material relevance reached 92%, and overall satisfaction reached 90%. These findings indicate that the training was highly effective in enhancing teachers’ competencies, particularly in utilizing Canva AI and gamification elements to create engaging learning media. The results align with Mayer’s Cognitive Theory of Multimedia Learning, which emphasizes the importance of integrating visual and textual information to support cognitive processing. Overall, the training produced positive impacts, including increased creativity, improved digital literacy, and greater readiness among teachers to meet the demands of 21st-century learning.
The effect of sensory marketing on repurchase intention with Consumer satisfaction as a mediation variable (Study on Restaurant McDonald's Indonesia) Najib Bahratama; Mahrinasari; Roslina
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2863

Abstract

This research aims analyzing marketing influence sensory to repurchase intention with consumer satisfaction as a mediating variable on McDonald's restaurant customers in Indonesia. Marketing sensory, which includes element sight, sound, smell, taste, and touch, are seen as an important strategy in creating experience holistic consumers so that it can influence satisfaction and behavior purchase repeating. In the middle increasing competition industry food fast serving and decreasing brand awareness of McDonald's Indonesia, this approach is considered relevant For evaluated empirically. This study uses approach quantitative through questionnaire survey to consumers who have do purchases in the last three months. Data analysis was performed using assisted Structural Equation Modeling (SEM) method SmartPLS 3.2.9 for test direct and indirect relationships between variables. Research results shows that all element marketing sensory influential positive and significant on customer satisfaction, while customer satisfaction has an effect positive to intention to repurchase. Apart from that, there is a significant indirect effect between marketing sensory and repurchase intention through satisfaction as a mediating variable. This finding confirms that the marketing strategy Effective and consistent multisensory can improve customer loyalty through increased satisfaction with experience. Theoretically, this research expands understanding about marketing based experience in developing country contexts, as well give implications practical for McDonald's Indonesia in designing a sensory strategy oriented towards customer satisfaction and retention.
Dynamic of Teacher-Student Interaction in Fastering an Engaging Learning Environment Towards Students’ Participation and Happiness Wildatulrahmah; Karimuddin; Syarif Hidayat Nasir; Roslina; Susi Astiantih
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.9244

Abstract

This study aims to analyze the dynamics of teacher–student interactions and their impact on student engagement and happiness in the learning process at SMA Negeri 1 Tirawuta, Indonesia. In recent years, positive communication and emotional support in classroom settings have become increasingly important in fostering engaging and enjoyable learning environments, particularly at the secondary school level. This study employed a qualitative descriptive design involving seven teachers selected through a purposive sampling technique. Data were collected through semi-structured interviews and analyzed using thematic analysis to identify patterns of interaction, instructional strategies, and emotional dynamics influencing students’ participation in learning activities. The findings reveal that positive teacher–student interactions,such as emotional support, the use of open-ended questions, collaborative group discussions, and formative assessment practices play a crucial role in enhancing student participation, emotional comfort, and happiness in the classroom. In this study, qualitative engagement refers to students’ meaningful involvement in learning processes, reflected through active participation, emotional responsiveness, and a sense of psychological safety. However, several challenges were also identified, including differences in students’ academic abilities, limited school facilities, and low levels of student self-confidence, which hinder the effectiveness of interactive learning practices. This study concludes that responsive communication, adaptive instructional strategies, and sustained emotional support are essential components in creating a supportive and engaging learning environment. The findings contribute theoretically by enriching the discourse on teacher–student interactions through an emotional perspective and practically by providing insights for teachers and school stakeholders to integrate emotional aspects into classroom interaction practices to enhance student engagement and well-being.
The Influence Of Content Marketing on Consumer Purchase Intention (Study on TikTok @otsky_official in Indonesia) Romualdus Domu Sinaga; Roslina
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2974

Abstract

The rapid growth of short form video based social media platforms, particularly TikTok, has transformed digital marketing practices through content marketing strategies. This study aims to examine the effect of content marketing on consumer purchase intention, measured through the dimensions of reliability, disbelief, and persuasion knowledge, on the TikTok account @otsky_official in Indonesia. This research adopts a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 168 TikTok users who had viewed or interacted with content from @otsky_official, selected using non-probability sampling with a purposive sampling technique. The data were analyzed using multiple linear regression with SPSS. The results indicate that reliability has a positive and significant effect on purchase intention, disbelief has no significant effect on purchase intention, and persuasion knowledge has a positive and significant effect on purchase intention. These findings suggest that the effectiveness of content marketing on TikTok is influenced by the perceived credibility of information, the level of consumer skepticism, and consumers’ awareness of persuasive intent embedded in marketing content.