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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Professional Indonesia Asian Management and Business Review Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi Global Review of Tourism and Social Sciences Advances in Tourism Studies
Baharuddin, Sitti Mujahida
Sumatera Research
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Nilai Pelanggan dan Keunggulan Bersaing Terhadap Kepuasan Pelanggan Bisnis Waralaba Makanan dan Minuman Di Kota Makassar Baharuddin, Sitti Mujahida
Jurnal Ilmiah Professional Indonesia Vol 1 No 1 (2017): Jurnal Ilmiah Profesional Indonesia
Publisher : Sumatera Research

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan pengaruh nilai pelanggan dan keunggulan bersaing terhadap kepuasan pelanggan. Penelitian ini merupakan explanatory research, sampel penelitian sebanyak 130 orang pada pelanggan bisnis waralaba makanan dan minuman di kota Makassar, metode analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan keunggulan bersaing positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap nilai pelanggan dan keunggulan bersaing  
The Quality First, Aesthetics Second: Rethinking Investment Priorities in Indonesia’s Coffee Shop Industry Prawira, Juwan Abithia; Baharuddin, Sitti Mujahida
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.37

Abstract

This study examines the influence of store atmosphere and product quality on consumer purchase decisions in the context of coffee shop consumption, with a case study on Kava Coffee & Eatery 2.0 in Mataram, Indonesia. Utilizing a quantitative descriptive approach, data were collected through questionnaires, interviews, and documentation from a sample of 100 respondents selected using simple random and purposive sampling techniques. The analysis employed multiple linear regression, descriptive statistics, and hypothesis testing (t-test and F-test). The results reveal that both store atmosphere and product quality significantly affect consumer purchasing decisions when tested simultaneously. However, in partial testing, only product quality demonstrates a statistically significant positive influence, while store atmosphere has a comparatively weaker effect. Product quality emerges as the dominant factor shaping consumer decision-making at Kava Coffee & Eatery 2.0. These findings underscore the critical role of consistent product excellence in fostering consumer loyalty, suggesting that coffee shop managers should prioritize product innovation and quality enhancement to maintain competitive advantage.
Economic Growth and Financial Management for SMEs: Perspectives on Community Economic Business Sustainability Suriani, Seri; Nur, Indrayani; Fatmawati, Fatmawati; Baharuddin, Sitti Mujahida
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.909

Abstract

Natural resource-based economic growth impacts increasing the productivity of small and medium enterprises (SMEs) in Wajo Regency. This study aims to analyze: (1) Economic growth and financial management performance work as determinants of increasing the productivity of small and medium enterprises (SMEs), (2) The direct and indirect effects of financial management, technology utilization, business diversification, and product innovation, on business productivity economics and business sustainability of SMEs, dan (3) Financial management strategy and productivity of SMEs in supporting economic growth. This study uses a combination of qualitative-quantitative approaches sequentially—data obtained through observation, in-depth interviews, surveys, and documentation. The results of the study indicate that the optimization of financial management performance and the effectiveness and efficiency of the utilization of business capital impact increasing the productivity of SMEs. Furthermore, financial management, technology utilization, business diversification, and product innovation directly affect the productivity of SME economic enterprises with a determination coefficient of 60.58%. The increase in SMEs' business productivity directly and indirectly affects their business sustainability, with a determination coefficient of 67.73%. This study recommends financial management based on the effectiveness and efficiency of the utilization of business capital coupled with the use of technology, business diversification, and product innovation, which are essential parts that need to be considered in the formulation of economic development policies in the framework of encouraging increased productivity and business sustainability of SMEs in Wajo Regency, South Sulawesi, Indonesia.
Optimizing online business management in the fashion sector in increasing sales volume Nurhilalia, Nurhilalia; Yusuf, Muhammad; Menne, Firman; Baharuddin, Sitti Mujahida; Setiawan, Lukman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232308

Abstract

The business world is a business that has the potential to improve the welfare of business actors. Every business actor certainly wants his sales volume to increase which means his income will also increase, including online business people in the fashion sector. This study aims to determine how to optimize online business management so as to increase income insights that will be used for business development and business expansion so as to minimize unemployment through the employment opportunities needed. The research method used is descriptive quantitative with data collection techniques through observation, interviews, documentation and distributing questionnaires via g-form. The number of respondents was 200 people selected by purposive sampling. The results showed that there are several proven ways to increase sales volume, namely determining the target market, product quality and guarantee, store design, promotion and financial management. Through these strategies, it is known that business people who experience a decline in sales volume can gradually increase their income again.
Navigating Satisfaction in Smart Tourism: A Multi-Destination Study of Infrastructure, Safety, and Accessibility in Post-Pandemic Indonesia Nur, Indrayani; Suriani, Seri; Abubakar, Herminawaty; Baharuddin, Sitti Mujahida; Salam, Ermawati Abdul; Vano, Vinson
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.05

Abstract

As smart tourism evolves and health concerns grow post-pandemic, understanding what drives tourist satisfaction and revisit intention becomes increasingly urgent. This study investigates how smart tourism infrastructure, destination management communication, and perceived safety and hygiene affect tourist satisfaction and revisit intention, with perceived destination accessibility as a mediator. A quantitative survey was conducted among 380 domestic and international tourists who recently visited six major destinations in Indonesia. Using purposive sampling, respondents with experience using digital tourism services were selected. Data were analyzed using PLS-SEM via SmartPLS 4, with reliability, validity, and bias control checks. Results show that all three independent variables significantly influence tourist satisfaction, both directly and through the mediating role of destination accessibility. Tourist satisfaction, in turn, strongly predicts revisit intention. This study introduces perceived safety and hygiene into the smart tourism framework and highlights the critical role of accessibility in shaping satisfaction. The findings offer practical insights for destination managers and policymakers seeking to enhance tourism experiences and visitor retention in smart, health-conscious environments.
Authenticity and the Formation of Culinary Destination Brand Commitment Rahman, Lalu Rohadi; Baharuddin, Sitti Mujahida; Fatmasari; Kurniawaty
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.78

Abstract

This study examines how perceived authenticity shapes brand equity, emotional attachment, brand loyalty, and brand choice intention in South Sulawesi’s culinary tourism. Although authenticity is widely recognised as a central attribute of gastronomic experiences, the mechanisms through which it influences cognitive, affective, and behavioural outcomes remain insufficiently clarified. This research employs a simplified theoretical model integrating Consumer Based Brand Equity theory and Attachment Theory to explain how authentic culinary encounters generate long term engagement with regional food identities. Data were collected from 214 domestic tourists who had consumed traditional South Sulawesi cuisine within the past twelve months. Partial Least Squares Structural Equation Modeling was used to test the proposed relationships. The findings show that perceived authenticity significantly enhances brand equity, which in turn fosters emotional attachment. Emotional attachment emerges as the strongest predictor of brand loyalty, and loyalty directly drives brand choice intention. The results also reveal direct effects of authenticity on both attachment and loyalty, indicating that authentic experiences can produce immediate affective and behavioural responses independent of cognitive appraisals. These insights contribute to the literature by demonstrating a coherent cognitive to affective to behavioural pathway through which authenticity strengthens culinary destination brands. Practical implications highlight the importance of preserving cultural integrity to support sustainable tourism development.
Sustainable Transformation of Muslimah Fashion Businesses in Indonesia Kurniawaty; Said, Muh; Syahruddin; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.467

Abstract

This study examines how consumer sustainability expectations influence green marketing practices and how these practicesstimulate sustainable business model innovation in Muslimah fashion businesses in Indonesia. Using data from 212 owners and senior managers, analysed through Partial Least Squares Structural Equation Modeling, the findings show that sustainability-aware consumers strongly motivate firms to adopt credible green marketing strategies. These strategies then serve as a major driver of sustainability-oriented business model innovation. The results also demonstrate that sustainable business model innovationsignificantly enhances environmental performance, operational resilience, and brand credibility. The study contributes to sustainable fashion scholarship by integrating consumer expectations, marketing practices, and organisational transformation in a culturally specific context where ethical and religious values shape business behaviour. Practical implications highlight the importance of aligning sustainability communication with genuine operational changes to achieve strategic and performance benefits.
The Pathway from Integrated Marketing Communication to Brand Preference Gunawan; Kurniawaty; Latief, Abdul; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.468

Abstract

This study investigates how Integrated Marketing Communication shapes brand preference through the mediating roles of Brand Awareness and Brand Image within the ceiling and interior materials industry in Indonesia. Using survey data from 345 consumers and analysed through Partial Least Squares Structural Equation Modeling, the study demonstrates that Integrated Marketing Communication has significant positive effects on awareness, image, and preference. Brand Awareness and Brand Image also emerge as strong predictors of brand preference, indicating that both familiarity and favourable associations are central to consumer decision making. The results further reveal a sequential mediation pathway in which Integrated Marketing Communication enhances awareness, awareness strengthens image, and image ultimately drives preference. These findings contribute to a deeper understanding of the cognitive and evaluative processes linking communication strategy to consumer choice. The study offers practical insights for firms seeking to build brand equity in competitive markets.
An Integrated Model of E-Service Quality, Trust, E-Satisfaction, and E-Loyalty in Digital Commerce Fatmasari; Irmayana, Andi; Nasaruddin; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.469

Abstract

This study investigates how Integrated Marketing Communication shapes brand preference through the mediating roles ofBrand Awareness and Brand Image within the ceiling and interior materials industry in Indonesia. Using survey data from 345 consumers and analyzed through Partial Least Squares Structural Equation Modeling, the study demonstrates that Integrated Marketing Communication has significant positive effects on awareness, image, and preference. Brand Awareness and Brand Image also emerge as strong predictors of brand preference, indicating that both familiarity and favourable associations are central to consumer decision making. The results further reveal a sequential mediation pathway in which Integrated Marketing Communication enhances awareness, awareness strengthens image, and image ultimately drives preference. These findings contribute to a deeper understanding of the cognitive and evaluative processes linking communication strategy to consumer choice. The study offers practical insights for firms seeking to build brand equity in competitive markets.
Building trust, reducing skepticism: Green branding and sustainable purchase behavior in Indonesia Baharuddin, Sitti Mujahida; Badaruddin, Badaruddin; Fatmasari, Fatmasari; Hafipah, Hafipah
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art16

Abstract

Growing consumer pressure for businesses to adopt sustainable practices has made green branding a global priority, particularly in emerging markets such as Indonesia where environmental challenges and rising awareness intersect. This study investigates how green brand image and message clarity influence sustainable purchase behavior through the mediating role of consumer trust, and how green skepticism shapes this process. Using a quantitative cross-sectional design, data were collected from 172 Indonesian consumers with prior experience purchasing eco-friendly products. Structural equation modeling with partial least squares (PLS-SEM) was applied to test the hypotheses. The results show that both green brand image and message clarity significantly enhance consumer trust, which in turn strongly drives sustainable purchase behavior. Trust is also confirmed as the key psychological mechanism mediating the effects of brand signals on consumer action. Importantly, the analysis reveals that green skepticism weakens this pathway: even when consumers trust a brand, higher skepticism reduces the extent to which trust translates into sustainable purchases. These findings extend Signaling Theory by demonstrating how trust and skepticism jointly shape consumer responses to green branding in a high-information-asymmetry context. Practically, the study offers actionable insights for managers and policymakers by emphasizing the need for consistent brand identity, transparent communication, and verifiable claims. By addressing both trust-building and skepticism-reduction, businesses can advance more effective green marketing strategies and foster authentic consumer engagement with sustainability.
Co-Authors Abdul Latief Abubakar, Herminawaty Andi Irmayana Badaruddin Fatmasari Fatmasari Fatmasari Fatmawati, Fatmawati Firman Menne Gunawan Hafipah, Hafipah Kurniawaty Muhammad Yusuf Nasaruddin nur, Indrayani Nurhilalia, Nurhilalia Prawira, Juwan Abithia Rahman, Lalu Rohadi said, muh Salam, Ermawati Abdul Setiawan, Lukman Suriani, Seri Syahruddin Vano, Vinson