Claim Missing Document
Check
Articles

Found 12 Documents
Search

BRANDING BATIK KHAIRUNQU: PENGEMBANGAN MOTIF BATIK KEARIFAN LOKAL MALUKU UTARA Sugrah, Nurfatimah; Rakhman, Khusna Arif; Annisa, Dira Ayu; Lasaratu, M. Lubhan Dewo; Sundari, Sundari; Hamsir, Iis Ayub Wahab; Amal, M. Ridha Haykal
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5455

Abstract

ABSTRACTThis community service program aims to develop KhairunQu Batik as a university startup by integrating local wisdom from North Maluku into its cultural branding. The program was initiated through the exploration of regional flora and fauna, such as the Paok bird (Pitta maxima), Halmahera angel bird (Semioptera wallacii), Skipjack tuna (Katsuwonus pelamis), Jelyfish (Scyphozoa), Clove (Syzygium aromaticum), Nutmeg (Myristica fragrans), and Butterfly pea flower (Clitoria ternatea), which were transformed into aesthetic batik motifs. Additionally, a distinctive hand-drawn pattern, known as Pusaka Khairun, was designed to emphasize authenticity and cultural heritage. The design process combined traditional and modern elements to ensure harmony and symbolic representation, while branding strategies focused on strengthening identity and market competitiveness. Digital promotion via social media has reached over 300 viewers across Indonesia, while direct promotion through the University of Khairun creative product expo attracted more than 1,000 visitors, with 200 recorded at the KhairunQu Batik stand. These outcomes indicate that university startups can play a strategic role in preserving local wisdom, fostering entrepreneurship, and creating sustainable creative industries. Overall, the project demonstrates that integrating cultural heritage with innovation and branding strengthens both community identity and economic potential, making KhairunQu Batik a representative model for university-based cultural startups.Keywords: Community empowerment, local wisdom, batik branding, creative economy, KhairunQu batikABSTRAKProgram pengabdian masyarakat ini bertujuan untuk mengembangkan KhairunQu Batik sebagai startup universitas dengan mengintegrasikan kearifan lokal dari Maluku Utara ke dalam branding budayanya. Program ini diinisiasi melalui eksplorasi flora dan fauna daerah, seperti burung Paok (Pitta maxima), Bidadari Halmahera (Semioptera wallacii), Cakalang (Katsuwonus pelamis), Ubur-ubur (Scyphozoa), Cengkeh (Syzygium aromaticum), Pala (Myristica fragrans), dan bunga Telang (Clitoria ternatea), yang ditransformasikan menjadi motif batik yang estetis. Selain itu, pola batik tulis yang khas, yang dikenal sebagai Pusaka Khairun, dirancang untuk menekankan keaslian dan warisan budaya. Proses desain menggabungkan elemen tradisional dan modern untuk memastikan harmoni dan representasi simbolis, sementara strategi branding difokuskan pada penguatan identitas dan daya saing pasar. Promosi digital melalui media sosial telah menjangkau lebih dari 300 pengunjung di seluruh Indonesia, sementara promosi langsung melalui pameran produk kreatif Universitas Khairun menarik lebih dari 1.000 pengunjung, dengan 200 tercatat di stan Batik KhairunQu. Hasil ini menunjukkan bahwa startup universitas dapat memainkan peran strategis dalam melestarikan kearifan lokal, menumbuhkan kewirausahaan, dan menciptakan industri kreatif yang berkelanjutan. Secara keseluruhan, proyek ini menunjukkan bahwa memadukan warisan budaya dengan inovasi dan pencitraan merek memperkuat identitas masyarakat dan potensi ekonomi, menjadikan KhairunQu Batik sebagai model representatif bagi perusahaan rintisan budaya berbasis universitas.Kata Kunci: Pemberdayaan masyarakat, kearifan lokal, branding batik, ekonomi kreatif, batik KhairunQu
DFT-Based Study of Phenolic-Derived From Nutmeg (Myristica fragrans): Promising Bioreductants for Green Synthesis Silver Nanoparticles Nabila, Siti; Abdjan, Muhammad Ikhlas; Rakhman, Khusna Arif; Annisa, Dira Ayu; Mauraji, Ilham SW; Umar, Sudir
Molekul Vol 20 No 3 (2025)
Publisher : Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jm.2025.20.3.16203

Abstract

ABSTRACT. The manufacture of silver nanoparticles (AgNPs) can be synthesized by reducing silver ions Ag+ to Ag0 by a reductant. Nutmeg (Myristica fragrans) fruit extract has the potential as a natural reductant (bioreductant) that can donate electrons to reduce Ag+ as a ligand and capping agent. This study aims to identify the potential of the bioactive compounds in Myristica fragrans (Mf) extract for the green synthesis of AgNPs using several parameters, including total energy, HOMO-LUMO, Fukui function, molecular electrostatic potential (MEP), global reactivity, and UV/Vis theoretical spectral analysis. The method used is Density Functional Theory (DFT) with Becke-3-parameter Lee-Yang-Parr (B3LYP) hybrid functionals, using the 6-31G (d,p) basis set for hydrogen (H), carbon (C), oxygen (O) atoms, and the LanL2Dz for the silver (Ag) atom. The results of the study indicate that single bioactive compounds eugenol, chalcone, carvacrol, and terpineol, as well as eugenol-Ag, chalcone-Ag, carvacrol-Ag, and terpineol-Ag complexes, are good reducing agents in the process of reducing Ag+ ions to Ag0 as AgNPs. In addition, these phen-Ag complexes show electron excitation at UV/Vis spectrophotometric simulation in the 454-473 nm wavelength range. This study provides a theoretical understanding of Ag+ reduction by bioactive compounds in Mf extract for green synthesis of AgNPs, thereby providing a scientific basis for developing green methods for eco-friendly, sustainable AgNP synthesis. Keyword: Bioreductant, DFT, green synthesis, Myristica fragrans, silver nanoparticles. .