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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SINERGI: Jurnal Ilmiah Ilmu Manajemen JMM (Jurnal Masyarakat Mandiri) JURNAL EDUCATION AND DEVELOPMENT Media Mahardhika Competitive Jurnal Akuntansi dan Keuangan Studi Kasus Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Office Administration : Education and Practice Jurnal Ekobismen Ecoducation
Faizah, Erna Nur
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Human Relation Management Strategy based on SWOT Analysis in Improving Employee Performance Wibowo, Rudi; Umar, Nonda Elyzza; Faizah, Erna Nur; Majid, Abdul; Fajri, Mega Barokatul
Journal of Office Administration : Education and Practice Vol. 5 No. 3 (2025): November
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/joaep.v5n3.p202-212

Abstract

This study aims to analyze human resource management (HRM) strategies, based on a SWOT analysis, to improve employee performance at CV Cendana, an LPG distribution company. A qualitative approach, using interviews and direct observation, was employed to explore the strengths, weaknesses, opportunities, and threats that affect the effectiveness of HR strategies. The results showed that employee loyalty, harmonious work culture, and flexible organizational structure are the company's main strengths. However, there are still weaknesses such as the absence of a structured training system and undocumented performance evaluations. External opportunities in the form of advances in digital training technology and government support can be utilized to improve training and HR development strategies. Through the mapping of SO, WO, ST, and WT strategies, this research provides applicable strategic recommendations for companies in building adaptive, competitive, and sustainable HR policies.
Co-Authors Abdul Majid Agus Suyatno Aini Nurul Astuti, Indri Puji Astuti, Suryani Yuli Basyah, Muh Ali Basyah, Muhammad Ali Dede Sri Rahayu Dheo Rimbano Elliv Hidayatul Lailiyah Fajri, Mega Barokatul Hakim, Adi Lukman Hasan, Fahrur Rizal Ika Purwanti Imawan, Amrizal Krisna, Albertus Logaritma Miswaty, Titik Ceriyani Nugroho, Aditya Wahyu Nujulah, Firdausi Rosiawan, Rizky Wahyudha Rudi Wibowo Suyitno Suyitno Syaiful, Rizal Fahmi Umar Yeni Suyanto Umar, Nonda Elyzza Wahyuningsih, Yuie Wahyuningsih, Yulie