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Yusuf Setyadi
Universitas Siber Asia, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Role of Technology in Building Competitive Advantage in the Digital Age in Indonesia Setyadi, Yusuf; Aziz, Abdul; Rucita, Nina; Putra, Irwansyah; Wiboyo, Kukuh; Sugiarto, Imam
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 3 (2024): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i3.7933

Abstract

This paper explores the role of technology in building competitive advantage in the digital era through a case study on Tokopedia, one of the largest e-commerce platforms in Indonesia. Tokopedia has implemented various advanced technologies such as big data, analytics and the like to improve operational efficiency, customer experience, and product innovation. The impact of this technology adoption includes increased sales, user conversion, customer satisfaction, as well as cost efficiency and operational time. Recommendations for Tokopedia include continuing to innovate with advanced technology, optimizing customer experience, improving security and reliability, developing a digital ecosystem, utilizing big data for decision-making, and expanding markets. This paper shows that technology plays an important role in maintaining and increasing competitive advantage in the highly competitive e-commerce industry.
Co-Authors Abdul Aziz Abdul Aziz Adityawan, Adityawan Ahmadi Hasan Algazali, Muhammad Anshori Anshori, Anshori Bhiba, Sarah Dani Hamdani, Dani Diah Dharmayanti Gusti Muzainah Hartarini, Yovita Mumpuni Hendrikson Siahaan IMAM SUGIARTO Isa, Faiq Rahman Khoerul Anam, Khoerul Krismanko Padang Kumbul Kusdwidjanto Sudjadi Marnoto, Marnoto Muhammad Luthfi Munisah Munisah Muzzaki, Muzzaki Nafiki, Nafiki Najib, Afifun Nurajizah, Fitri Nurwijayanti Ozi Saputra Paramitha Ariana Prayoga, Hendra Rucita, Nina Rumainur Rumainur Salman, Moh. Sugianto Sugianto Suhariyanto, Joko Surajiman Perkasa Syahar Ganji Titer Wahyanto Tri Madya Wianto Wahyu Wibowo Wahyu Wibowo Wiboyo, Kukuh Wilis , Ratih Anggoro Wilis, Ratih Wiyono, Udi