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SYAHPUTRA, HERU
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Kewirausahaan Dikalangan Gen Z: Suatu Kajian Siregar, Ilham Jaya Kusuma; Amanda, Tasya; Syahputra, Heru
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5857

Abstract

This research examines the dynamics of entrepreneurship among Generation Z, focusing on business trends such as thrifting, food and beverages, and the development of tourist spots. Generation Z is interested in entrepreneurship due to awareness of environmental issues, sustainability, and the desire to create unique experiences. Thrifting businesses are popular because they offer quality items at affordable prices and support a sustainable lifestyle. In the food and beverage sector, Gen Z shows creativity through product innovation, while the development of Instagrammable tourist spots has also become a trend. The research method used is a mixed-methods approach, combining in-depth interviews and surveys. The results indicate that Gen Z leverages technology and social media to develop their businesses, facing challenges such as lack of experience, but remaining adaptive and innovative. Support from the government and various stakeholders is crucial to creating a conducive entrepreneurial ecosystem. With high creativity and enthusiasm, Gen Z has the potential to become the main drivers of entrepreneurship in the future.
Co-Authors Amalia, Fadillah Fitri Amanda, Tasya Amroeni Drajat, Amroeni Astri Wulandari Bancin, Luni Fikri, Abdul Gultom, Ummi A Harahap, Farhan Ardiansyah Harahap, Salahuddin Hartina, Siti Humala, Reza Intan Sari, Nur Jhonson Efendi Hutagalung Lili Suryani Margolang, Pikri Alparizi Muthia, Elza Nasution, Hasyimsyah Novitri, Dea Pratama, Fikri Kholis Rais, Muhammad Zaki Reynaldhi, Naufal Rizal, Taufik Salsa, Dela Widya Simamora, Lira Zufika Sinulingga, Aldi Alfarel Siregar, Ilham Jaya Kusuma Suparmadi Syahduhan, Aan