Garuda - Garba Rujukan Digital

Pemberdayaan Usaha Kecil Donat Sanders di Desa Sariwangi, Kecamatan Parongpong, Kabupaten Bandung Barat Dinihayati, Erti; Purwanti, Yanti
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4560

West Bandung Regency is one of the areas in West Java which has abundant natural resources. One ofthe natural resources owned is the culinary field. Various products are produced, in almost severalareas in West Bandung Regency most of them process various kinds of culinary products. Most of theproducts produced are in the form of food. The problems faced by business actors are related toentrepreneurship, information technology and the application of technology products where businessactors experience problems in terms of information technology. In addition, the problems faced bybusiness actors are related to the understanding of information technology in the field of marketing.Where business actors have limited resources, including manpower and budget, making it difficult toallocate sufficient time and effort to consistently update social media as a marketing medium. Inconnection with the problems faced by business actors, the solution taken is to increase understandingof business actors related to entrepreneurship, information technology and marketing. Theimplementation method used to overcome the problems faced by business actors is through trainingand guidance. The training is carried out by giving lectures and understanding related toentrepreneurship, information technology and marketing. Guidance is given in the form of directpractice and continued with the provision of understanding until finally they can be independent. Inaddition, the provision of production raw material assistance to partners.Keywords: Empowerment of Culinary Products; Enterpreuner

Harmonization of Islam-Sunda in the Wuku Taun Tradition in Cikondang Village Erti Dinihayati; Ade Priangani
SAMPURASUN Vol 9 No 2 (2023): Sampurasun Vol. 9 No. 2 - 2023
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v9i2.9746

In the case of Sundanese society and culture, many Sundanese classmates were born and raised in a Sundanese environment, but no longer recognize Sundanese culture, customs and values. They are more familiar with foreign cultures and civilizations. The new civilization has had a huge influence on culture and the state of society. The values that were previously believed were intimidated by the new values. On the one hand, positive things have given birth to knowledge for education, but on the other hand, Sundanese noble values have faded, because of the interests of immigrants. The clash of values due to evolutionary faults made the Sundanese generation begin to shift. The values and social institutions that were originally considered as Sundanese identity and entities began to be doubted. They feel more valued as 'European humans' in their native form. Even though Sundanese has culture, has customs, has language, the Sundanese should be aware of their nature as Sundanese. This change has also affected traditional Sundanese villages, which have been persistent in maintaining their traditions. The Sundanese people themselves are no longer familiar with the Traditional Village of Kampung Cikondang in the Bandung area, which so far has been used as a place for preserving Sundanese Customs and Culture. For this reason, the role of all groups, the government, through policies that are more directed at cultural or cultural considerations rather than purely economic ones, are needed which are detrimental to a cultural development in the policies formulated, so that traditional enclaves such as Kampung Adat can eventually sustainable. While the community can play a role according to their respective abilities. The method used in this research is qualitative, that is used as a research procedure that produces descriptive data in the form ofwritten or spoken words from observable persons.

Analysis of Consumer Behavior at Panorama Lembang Traditional Market West Bandung Regency Dinihayati, Erti; Purwanti, Yanti
Jurnal Polisci Vol 1 No 1 (2023): vol 1 no 1 September 2023
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v1i1.56

The competition between businesses acting as producers of products and services is becoming a more prominent feature of today's economic development. One way for marketers to learn what their customers want and need is through retailing their products, and using intermediaries to distribute their products. Traditional markets offer many goods with varying grades and prices, making them good places to find retail trade. Many other retail businesses have recently emerged in various shapes and sizes. These include supermarkets and mini-marts maintained by both people and businesses and hypermarkets operated by foreign retailers. The survival of local markets, especially Panorama Market in Lembang District, West Bandung Regency, is threatened by the entry of foreign retailers into the domestic market. In this study, the "characteristics and behavior of consumers who shop at Lembang Panorama Market, West Bandung Regency" are to be ascertained and analyzed. The approach employed in this study is qualitative, used as a research technique that generates descriptive data from people who may be observed in the form of written or spoken words.

Strategi Pemasaran Berbasis Nilai-Nilai Entrepreneurship dalam Meningkatkan Investasi di PHRI Kabupaten Bandung Dinihayati, Erti; Erlangga, Heri; Camelia, Mela; Dewinta, Rima
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.945

The main objective of this research is to identify and apply entrepreneurial values in marketing strategies to enhance investment in the hospitality and restaurant sector in Bandung Regency. The findings indicate that entrepreneurial values such as innovation, proactivity, calculated risk-taking, creativity, commitment to quality, collaboration, networking, and adaptability are crucial for effective marketing strategies. Strategies based on these values have proven capable of attracting investor attention and improving the competitiveness of the hospitality and restaurant sector in Bandung Regency. Innovation in products and services, proactivity in marketing, and a commitment to quality are key factors in attracting investment. The implementation of marketing strategies rooted in entrepreneurial values positively impacts investment growth and helps build the reputation and credibility of the Indonesian Hotel and Restaurant Association (PHRI) in Bandung Regency in the eyes of investors. The use of digital technology and social media in marketing strategies plays an important role in reaching a broader audience and attracting investor interest, enabling real-time measurement of marketing campaign effectiveness and strategy adjustments based on collected data. Recommendations for PHRI Bandung Regency include strengthening branding and innovation, enhancing collaboration and networking, optimal use of digital technology, continuous evaluation and adjustment, and improving quality and services. By applying these recommendations, it is hoped that marketing strategies based on entrepreneurial values will continue to develop and provide a sustainable positive impact on the hospitality and restaurant sector in Bandung Regency, increase investment, and reinforce Bandung Regency's position as a premier tourist destination.

Penerapan Manajemen K3 Dan Higienis Kepada Usaha Rumah Madu Indonesia (RMI) Di Kabupaten Bandung Barat Erlangga, Heri; Dinihayati, Erti; Putri, Novista Amelia; Alfiah, Sri
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 11 No 3 (2024): Oktober
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v11i3.7699

Gelombang perkembangan teknologi informasi dan komunikasi berdampak luas dalam kehidupan manusia. Era 4.0 memaksa kita menyesuaikan seluruh kerangka kerja di setiap segmen kehidupan, termasuk pengelolaan Usaha Kecil dan Menengah (UKM). Pengelolaan usaha harus memperhatikan aspek-aspek penting seperti pelatihan, pengembangan, dan motivasi. Dalam organisasi, pengembangan SDM bukan hanya alat produksi, tetapi juga berperan aktif dalam memanfaatkan teknologi. Perkembangan Usaha Mikro Kecil Menengah (UMKM) sangat pesat seiring dengan tumbuhnya start-up baru. Meskipun terguncang pandemi Covid-19, pelaku usaha yang bertahan harus membuat inovasi baru untuk maju dan terbuka terhadap perubahan sosial serta teknologi digital. Secara keseluruhan, pelaku UMKM di Kabupaten Bandung Barat (KBB) sangat terdampak oleh pandemi. Khususnya usaha di sektor makanan, minuman herbal, fashion, dan craft. Permasalahan yang dihadapi antara lain: penataan lingkungan kerja yang tidak sesuai standar kesehatan, ruangan produksi yang belum teratur, dan proses produksi yang belum higienis serta kurangnya penerapan manajemen Kesehatan dan Keselamatan Kerja (K3). Tujuan dari pengabdian kepada masyarakat ini adalah membantu UMKM memahami penerapan standar tempat dan peralatan sesuai manajemen K3 serta memperhatikan higienitas produk. Metode yang digunakan meliputi observasi, wawancara, dan pelatihan. Observasi dan wawancara bertujuan untuk mengetahui kondisi dan permasalahan yang dihadapi pelaku usaha dalam penerapan K3. Pelatihan mencakup pengenalan lingkungan dan ruangan produksi yang sehat serta produk yang higienis. Metode ini bertujuan untuk mentransfer ilmu pengetahuan dan teknologi kepada mitra agar mereka mampu meningkatkan standar Kesehatan dan Keselamatan Kerja (K3)

Pengembangan Kapasitas Usaha Kecil Kerupuk Kentang Di Kampung Ciawitali Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Erlangga, Heri; Abdurohim, Dindin; Yuniarti, Yuyun; Dinihayati, Erti
Jurnal Pengabdian Tri Bhakti Vol 2 No 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1539

This potato cracker business is located in Ciawitali Village, Warnasari Village RT / RW 01/08, Pangalengan District. Regency. Bandung - West Java is located in the southern part of Bandung Regency, which is 51 kilometers from the center of Bandung City and 23 kilometers from the capital city of Bandung Regency, namely Soreang, Pangalengan District is one of the tourism icons of Bandung Regency and still has a number of hidden potentials. This potential must still be explored and developed for the welfare of society. Some of them are culinary potentials that have not been widely known so far. Another potential that can still be explored is potato crackers, where potatoes are a superior agricultural commodity from Pangalengan. Warnasari Village is part of Pangalengan District, Bandung Regency, West Java Province. Likewise, in Warnasari Village there is still potential, where there are some people who depend on their livelihoods by exploiting the potential of several sectors of agriculture, plantations, services and others through entrepreneurship (business actors / MSMEs). Problems in general are related to business managerial, including production, human resources, finance and marketing. Priority problems for partners, namely the low motivation of partners to develop their businesses and unstructured business management, especially marketing and business development that have not yet developed. The solution offered: Implementation of entrepreneurial motivation training and business management and product marketing.

Peningkatan Kapasitas Kewirausahaan pada Usaha Kopi Luwak Rumah Madu Indonesia (RMI) di Kabupaten Bandung Barat Erlangga, Heri; Dinihayati, Erti; Jahrani, Deya; Yohana, Syifa Putri
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1: Juli 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v8i1.5072

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas kewirausahaan pada Rumah Madu Indonesia (RMI) dalam mengembangkan usaha kopi Luwak di Kabupaten Bandung Barat, Jawa Barat. RMI, yang merupakan usaha rumahan yang didirikan pada tahun 2017, awalnya fokus pada produksi madu dan produk herbal. Namun, usaha ini menghadapi tantangan dalam mengembangkan produk kopi Luwak, yang selama ini bergantung pada kopi yang dihasilkan dari hewan luwak liar. Dalam rangka mengatasi keterbatasan tersebut, kegiatan ini mengusulkan solusi berupa penggunaan fermentasi probiotik dari feses luwak dan enzim untuk memproduksi kopi Luwak secara berkelanjutan dan tanpa eksploitasi terhadap satwa liar. Melalui pelatihan dan diseminasi pengetahuan kepada petani dan pelaku UMKM setempat, peserta diberikan pemahaman tentang proses fermentasi kopi menggunakan bakteri asam laktat yang diisolasi dari feses luwak. Kegiatan ini diharapkan dapat meningkatkan produksi kopi Luwak secara berkelanjutan, serta memberikan dampak positif terhadap pengembangan ekonomi masyarakat dan keberlanjutan usaha RMI.

Strategi Pemasaran Investasi Berbasis Investor pada Hotel dan Restoran Di PHRI Kabupaten Bandung Dinihayati, Erti; Erlangga, Heri; Khoirunnisa, Dina; Syarifa, Putri Inaya
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 7 No. 2 (2025): Vol. 7 No. 2 September 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v7i2.30204

Hotel dan restoran merupakan penyangga untuk pengembangan destinasi wisata yang harus diimbangi dengan pengembangan hotel dan restoran. Jumlah hotel dan restoran di Kabupaten Bandung berdasarkan data dari PHRI sudah banyak tetapi tidak dapat mengikuti perkembangan yang ada, infrastruktur hotel dan penginapan tidak memadai dan tidak sesuai dengan harapan sehingga banyak yang memberikan pelayanan seadanya hal ini mengakibatkan wisatawan yang datang merasa tidak nyaman dan memilih untuk tidak menginap di sekitar Kabupaten Bandung sehingga diperlukan pengembangan hotel dan restoran tersebut. Pengembangan hotel dan restoran adalah investasi yang memerlukan modal yang signifikan. Usaha bisnis di bidang perhotelan dan restoran seringkali memerlukan investasi yang cukup besar untuk pembangunan, peralatan, staf, dan operasi. Sehingga dibutuhkan strategi pemasaran investasi yang diperlukan untuk pengembangan hotel dan restoran ini. Metode penelitian yang digunakan adalah dekriptif analisis, sedangkan jenis pendekatan dalam penelitian ini adalah kualitatif. Kegiatan pengumpulan data, reduksi data, penyajian dan penarikan kesimpulan/verifikasi dalam analisis model interaktif merupakan siklus interaktif dalam pengertian analisis kualitatif merupakan upaya yang berlanjut, berulang dan terus menerus. untuk menentukan startegi pemasaran digunakan analisis SWOT, merupakan metode perencanaan startegi yang meliputi kekuatan, peluang, kelemahan, serta ancaman yang menjadi dasar untuk menentukan strategi. Upaya yang dilakukan oleh PHRI bersama pemerintah daerah, seperti penyusunan peta potensi investasi, pelatihan bagi pelaku usaha, dan inisiasi promosi digital, menunjukkan komitmen terhadap pengembangan investasi pariwisata secara terarah. Namun, dalam pelaksanaannya masih terdapat berbagai hambatan, antara lain keterbatasan sumber daya manusia, kurangnya integrasi data investasi, keterbatasan promosi digital, serta belum optimalnya sinergi antar lembaga.

Penerapan Manajemen K3 Dan Higienis Kepada Usaha Rumah Madu Indonesia (RMI) Di Kabupaten Bandung Barat Erlangga, Heri; Dinihayati, Erti; Putri, Novista Amelia; Alfiah, Sri
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 11 No 3 (2024): Oktober
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v11i3.7699

Gelombang perkembangan teknologi informasi dan komunikasi berdampak luas dalam kehidupan manusia. Era 4.0 memaksa kita menyesuaikan seluruh kerangka kerja di setiap segmen kehidupan, termasuk pengelolaan Usaha Kecil dan Menengah (UKM). Pengelolaan usaha harus memperhatikan aspek-aspek penting seperti pelatihan, pengembangan, dan motivasi. Dalam organisasi, pengembangan SDM bukan hanya alat produksi, tetapi juga berperan aktif dalam memanfaatkan teknologi. Perkembangan Usaha Mikro Kecil Menengah (UMKM) sangat pesat seiring dengan tumbuhnya start-up baru. Meskipun terguncang pandemi Covid-19, pelaku usaha yang bertahan harus membuat inovasi baru untuk maju dan terbuka terhadap perubahan sosial serta teknologi digital. Secara keseluruhan, pelaku UMKM di Kabupaten Bandung Barat (KBB) sangat terdampak oleh pandemi. Khususnya usaha di sektor makanan, minuman herbal, fashion, dan craft. Permasalahan yang dihadapi antara lain: penataan lingkungan kerja yang tidak sesuai standar kesehatan, ruangan produksi yang belum teratur, dan proses produksi yang belum higienis serta kurangnya penerapan manajemen Kesehatan dan Keselamatan Kerja (K3). Tujuan dari pengabdian kepada masyarakat ini adalah membantu UMKM memahami penerapan standar tempat dan peralatan sesuai manajemen K3 serta memperhatikan higienitas produk. Metode yang digunakan meliputi observasi, wawancara, dan pelatihan. Observasi dan wawancara bertujuan untuk mengetahui kondisi dan permasalahan yang dihadapi pelaku usaha dalam penerapan K3. Pelatihan mencakup pengenalan lingkungan dan ruangan produksi yang sehat serta produk yang higienis. Metode ini bertujuan untuk mentransfer ilmu pengetahuan dan teknologi kepada mitra agar mereka mampu meningkatkan standar Kesehatan dan Keselamatan Kerja (K3)

Entrepreneurship-Based Economic Potential Development in Mekarsari Village, Cibalong District, Garut Regency Dinihayati, Erti; Mubarokah, Doni Romdon; Sulistyani, Lusiana Ayu; Alamsyah, Kamal; Jusuf, Eddy
International Journal of Science and Society Vol 6 No 3 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i3.1233

Mekarsari Village, Cibalong District, Garut Regency. Mekarsari Village has a variety of local economic potential that can be utilized to improve the standard of living and welfare of the local community. To make this happen, targeted and sustainable strategic steps are needed. In this article, we identify the economic potential that exists in Mekarsari Village, including natural resources, local expertise, superior products, and market opportunities that can be used as a basis for entrepreneurial activities. Additionally, this article outlines concrete steps that can be taken to encourage entrepreneurial growth in the region. Some of the steps proposed include training and entrepreneurship development programs for village residents, intensive assistance and guidance in the initial stages of business establishment, as well as the formation of cooperatives or joint business groups to strengthen their bargaining position and expand market access. Product diversification, innovation, and effective promotion and marketing are also important parts of the entrepreneurship-based economic development strategy in Mekarsari Village. This service also highlights the importance of collaboration with external parties, such as government agencies, research institutions, universities and private companies, as a means of supporting economic development at the local level. In this context, financial management and accountability are also important factors that need to be considered in order to maintain sustainability and sustainable business growth. Through these structured steps and approaches, it is hoped that this article can provide guidance and inspiration for stakeholders to jointly contribute to advancing the local economy in Mekarsari Village, creating new jobs, and improving the quality of life of the community as a whole.

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