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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajerial Dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Ilmiah IPS dan Humaniora (JIIH) Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service
Rodhiah, Rodhiah
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Determinants Of Entrepreneurial Intention in Student's Universities in West Jakarta Hidayah, Nur; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.328

Abstract

: A person's achievements and experience in entrepreneurship can affect their decision to become an entrepreneur. Confidence is required, because every decision in entrepreneurship is accompanied by various risks. An important point in entrepreneurship is creating innovations to open new opportunities that have not existed previously. This study aimed to determine how achievement, confidence, and innovation affect entrepreneurial attitude. This research can enrich the knowledge sources that discuss individual attitudes and intentions toward entrepreneurship in developing countries. This study examined how achievement motivation, self-esteem, locus of control, and innovation influence entrepreneurial intention among university students in West Jakarta, Indonesia. Data were collected using Google Forms questionnaires from 80 university students in West Jakarta. The analysis was conducted using the Smart PLS-SEM. The findings reveal that achievement motivation and innovation have a positive and significant influence on entrepreneurial intention. Self-esteem showed a positive but insignificant influence, while locus of control demonstrated a negative and insignificant influence on entrepreneurial intention. The model explained (R-Square = 0.570 (57%)) 57% of the variance in entrepreneurial intention (R-square = 0.570, 57 %). These findings contribute to the understanding of the factors that shape entrepreneurial intention among university students in developing countries, particularly in the Indonesian context.
Factors Influencing Purchase Intention for PIK House Properties in Jakarta Taniago, Billy; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.329

Abstract

This study investigates the influence of relationship marketing, trust, and corporate image on purchase intention for PIK house properties in Jakarta during a period of economic challenges marked by inflation and declining property sales. The research employed a quantitative approach with data collected through online questionnaires from 173 respondents in June 2024, utilizing non-probability sampling and judgemental sampling techniques. Analysis was conducted using PLS-SEM with Smart-PLS 4.0 software. The findings revealed that relationship marketing (path coefficient = 0.470, p-value = 0.000) and corporate image (path coefficient = 0.369, p-value = 0.000) have significant positive influences on purchase intention. However, trust showed no significant impact on purchase intention (path coefficient = 0.019, p-value = 0.811), potentially due to the demographic composition of respondents being predominantly students (90.2%). The model demonstrated strong explanatory power with an R-square value of 0.647, indicating that 64.7% of purchase intention variance is explained by the studied variables. These findings provide valuable insights for property developers in formulating marketing strategies, particularly emphasizing the importance of relationship marketing and corporate image in driving purchase intention for high-value properties.
SWOT Analysis Training for SMEs in Serang, Banten Province Rodhiah, Rodhiah; Thera, Jufin; Ajuanda, Tania Imeylia; Talaar, Timothy Elmore
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.58

Abstract

Competitive advantage is one of the important things that all entrepreneurs have in various fields. Currently, more and more competitors are present in the market, making entrepreneurs inevitably have to increase their competitiveness, in order to remain superior to competitors. The way to achieve this can be done through SWOT analysis, where this method is used by entrepreneurs to find out what factors need more attention or even unconsciously missed. The main objective of the PKM activity is to increase competitive advantage by adding partner knowledge about SWOT (Strength, Weakness, Opportunity, and Threat). The partners targeted by the training team from the Faculty of Economics and Business, Tarumanagara University are creative product businesses located in Serang Banten. The activity material was presented in the form of PPT. The activity was carried out using the online training method through Zoom, assisted by 3 students. It is expected that after the training, partners are able to identify SWOT in their business so that they can increase their advantage over competitors from competitors.
Understanding the Consumer Market in Improving the Buyer Behavior of Hong Kong Buns Rodhiah, Rodhiah; Chandra, Dominikus Rinaldo; Nataputra, Rafael Pascal; Ray, Christian
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.61

Abstract

Every day, consumers are faced with numerous choices about what to purchase, and these choices are the main focus of marketing strategies. Major corporations invest heavily in researching consumer buying habits to gain insight into what, where, how much, and why consumers make purchases. While marketers can seek to understand consumer behavior, it is a challenging task. Oftentimes, consumers are unaware of the factors that drive their purchasing decisions. The partner or training site is a Hong Kong Buns culinary business located in Surabaya City. In its operations, it faces many obstacles, especially in terms of understanding consumer behavior in an effort to increase purchases. Meanwhile, this activity aims to help partner businesses understand these obstacles. The activity method is carried out by online training. Through this activity, it is hoped that the problems that arise in the company can be resolved, so as to increase sustainability in marketing the services sold accompanied by knowing more about the consumer market and buyer behavior. The output of this activity is in the form of publications to journals and IPR.
Faktor-Faktor yang Berperan dalam Purchase Intention pada Produk Scarlett Runtuwene, Meily Helma; Rodhiah, Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.32989

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh dari celebrity endorse, price perception, hedonic motivation, dan online customer review terhadap purchase intention pada produk Scarlett whitening. Populasi dari penelitian ini berjumlah 350 responden yang sudah menggunakan produk Scarlett whitening kurang lebih 6-12 bulan yang berdomisili di Jakarta Barat dengan menggunakan metode non probability sampling dengan teknik pengambilan sample purposive sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google-form. Data yang terkumpul diolah menggunakan teknik analisis data Structural Equation Modeling (SEM). Software yang digunakan dalam penelitian ini adalah Smart Partial Least Square versi 4.1.0.3. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh negatif hedonic motivation terhadappurchase intention, dan teradapat pengaruh positif celebrity endorse, price perception, online customer review terhadap purchase intention. Dengan demikian hasil penelitian dapat disimpulkan bahwa Scarlett whitening perlu memperhatikan celebrity endorse, price perception, online customer review untuk lebih meningkatkan niat pembelian. The purpose of this study was examine the effect of celebrity endorse, price perception, hedonic motivation, and online customer review on purchase intention for Scarlett whitening. The population of this study consist of 350 respondents who been using for Scarlett whitening products for approximately 6-12 months and reside in West Jakarta using a non-probability sampling method with a purposive sampling technique. Data was collected through a google form questionnaire. The collected data were analyzed using Structural Equation Modeling (SEM) with Smart Partial Least Squares version 4.1.0.3 software. The result of this study indicate that there is negative influence of hedonic motivation on purchase intention, and a positive influence of celebrity endorse, price, online customer review on puechase intention. Thus the result of the study can be concluded that Scarlett whitening needs attention to celebrity endorse, price perception, online customer review to enhance purchase intention.
FACTORS CAUSING IMPULSE BUYING IN E-COMMERCE IN WEST JAKARTA Hartati, Monica; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12850

Abstract

In this digital era, most of life and daily activities are related to digital and technology. Many discoveries and innovations in the utilization of digital technology continue to emerge. One of them is the emergence of e-commerce, which can facilitate and help people shop and fulfill their daily needs. Likewise, the fashion world continues to develop rapidly, both in terms of clothing models, innovations, and new local fashion brands that continue to emerge and develop. This study aims to determine the effect of fashion involvement, shopping lifestyle, sales promotion, and mobile marketing on impulse buying. The population of this study is Gen Z, who have an age range of 11–30 years and use the Shopee application in West Jakarta. This study used a sample of 213 respondents. Sample collection techniques using nonprobability sample techniques. The data collection method was obtained by distributing questionnaires online via Google Forms. The data was analyzed using SEM (structural equation modeling) through the SmartPLS3 application. The results of this study indicate that fashion involvement, shopping lifestyle, sales promotion, and mobile marketing have a positive and significant effect on impulse buying. The results of this study can provide information to Shopee and fashion brand owners about how to increase fashion involvement, shopping lifestyle, sales promotion, and mobile marketing because this can increase impulse buying. Keywords: Fashion involvement, Shopping lifestyle, Sales promotion, Mobile marketing, impulse buying
THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA COFFEE SHOP CONSUMERS Jonathan, Calvin; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12851

Abstract

This study aims to examine the influence of personality traits and self-congruence on the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee shops provide an interesting context for understanding how personality traits and self-congruity can shape consumer experiences in the cafe environment. The population of this study were coffee shop customers in the western Jakarta area. This study used a sample of 120 respondents. The research method in this study was non-probability sampling using the purposive sampling sample collection technique. Data collection was carried out by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The questionnaire questions were designed to measure personality traits, perceived self-congruity with the coffee shop brand, level of satisfaction, and level of customer loyalty. The data were analyzed using SEM (structural equation modeling) through the SmartPLS4 software application. The results showed that personality traits, self-congruity, and satisfaction each have a positive and significant influence. However, personality traits and loyalty have a negative and insignificant effect. The results of this study can provide deep insight into how psychological and social factors affect the level of customer satisfaction and loyalty in West Jakarta coffee shops, and these findings can be used by all coffee shops in providing strategic guidance, improving customer experience, optimizing brand image, and building sustainable consumer loyalty in an increasingly competitive coffee market. Keywords: Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty
Implementation of Customer Relationship Management (CRM) in SME Rodhiah, Rodhiah; Jocelyn, Fion
International Journal of Social Science and Community Service Vol. 3 No. 2 (2025): April
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i2.71

Abstract

Customer Relationship Management (CRM) is a strategy and technology used by companies to manage and strengthen relationships with customers. Customer Relationship Management (CRM) utilizes customer data and information to understand their needs and preferences. Hence, companies can provide better services, increase customer satisfaction, and achieve long-term business success. The business is engaged in the culinary field and is located in Batam. Currently, the business is facing challenges in implementing Customer Relationship Management. The purpose of this activity is to assist the business in improving its understanding of the implementation of Customer Relationship Management and its ability to compete. The method used was CRM-related training on how the business interacts with its customers. The training was conducted online. Through this activity, it is hoped that the problems faced by the business can be overcome.
The Influence of brand image, consumer perception, and E-WOM on purchase intentions for product X in DKI Jakarta Valerie Tiofli, Richelle; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.333

Abstract

This study looks at how customer perception, brand image, and electronic word-of-mouth (e-WOM) affect consumers' inclinations to buy products. This study used a quantitative methodology, and 120 respondents were given an online questionnaire to complete in order to gather data. These responders are customers who are knowledgeable about a certain product. Through the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data. The study's findings indicate that purchase intention is significantly influenced by e-WOM, customer perception, and brand image. Brand image has been shown to have the most influence on customer purchase choices out of these three elements. There are useful ramifications for marketing tactics from this result. Therefore, in order to draw in more customers, it is critical for businesses to improve their brand image. Enhancing e-WOM and preserving favorable customer views are also essential for raising purchase intentions. It is thus believed that this study would help businesses create more successful marketing plans in cutthroat marketplaces.
The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes Goldin, Javier; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.334

Abstract

This research examines the influence of celebrity endorsements, brand image, and brand equity on the purchase intention of Adidas shoes.  This research used a quantitative research method with a purposive sampling technique involving 92 respondents who had purchased Adidas shoes at least once.  Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS.  The results indicate that celebrity endorsement does not have a significant effect on purchase intention (β = 0.149, p > 0.05).  Brand image has been proven to have a positive and significant impact on purchase intention (β = 0.093, p < 0.001), whereas brand equity does not show a significant effect (β = 0.337, p > 0.05).  The coefficient of determination shows that these three variables influence purchase intention by 22.1%, whereas 77.9% are influenced by other variables.  These findings indicate that, in the Indonesian market, brand image plays a more significant role in influencing purchase intention than celebrity endorsement and brand equity for Adidas shoe products.  The results of this research have important implications for Adidas’ marketing strategy in Indonesia, particularly in terms of resource allocation and brand image development.
Co-Authors Ajuanda, Tania Imeylia Andriyanto, Njo Felix Angelika, Ovilea Angriawan, Joshua Steven Arinda, Angeline Bramanto, Peter Bravo, Christiandinata Tjandra Chandra, Dominikus Rinaldo Christinio, Elizabeth Chrstianto, Einstein Clarissa, Tara Goldin, Javier Gracio, Steven Halim, Davin Hartati, Monica Ika Widyani, Agustina Jayanti, Yunia Arinda Jessalonica, Chennan Jocelyn, Fion Jonathan, Calvin Karyo, Daniel Lauren, Owbert Machado, Emilia Maitreyaty, Maitreyaty Margaretha, Rahelia Monica, Yolanda Natacha, Sharen Nataputra, Rafael Pascal Nur Hidayah Oktaviani, Dwi Patricia, Grace Ray, Christian Runtuwene, Meily Helma Soerijadi, Randy Stevie, Stevie Talaar, Timothy Elmore Taniago, Billy Tanuwijaya, Aurelius Yervant Tanzaretha, Clarita Thera, Jufin Valentina Valentina, Valentina Valerie Tiofli, Richelle VERONICA VERONICA Widyani, Augustina Ika William, Reinaldi Winduwati, Septia