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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajerial Dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Ilmiah IPS dan Humaniora (JIIH) Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service
Rodhiah, Rodhiah
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Faktor-Faktor yang Berperan dalam Purchase Intention pada Produk Scarlett Runtuwene, Meily Helma; Rodhiah, Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.32989

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh dari celebrity endorse, price perception, hedonic motivation, dan online customer review terhadap purchase intention pada produk Scarlett whitening. Populasi dari penelitian ini berjumlah 350 responden yang sudah menggunakan produk Scarlett whitening kurang lebih 6-12 bulan yang berdomisili di Jakarta Barat dengan menggunakan metode non probability sampling dengan teknik pengambilan sample purposive sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google-form. Data yang terkumpul diolah menggunakan teknik analisis data Structural Equation Modeling (SEM). Software yang digunakan dalam penelitian ini adalah Smart Partial Least Square versi 4.1.0.3. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh negatif hedonic motivation terhadappurchase intention, dan teradapat pengaruh positif celebrity endorse, price perception, online customer review terhadap purchase intention. Dengan demikian hasil penelitian dapat disimpulkan bahwa Scarlett whitening perlu memperhatikan celebrity endorse, price perception, online customer review untuk lebih meningkatkan niat pembelian. The purpose of this study was examine the effect of celebrity endorse, price perception, hedonic motivation, and online customer review on purchase intention for Scarlett whitening. The population of this study consist of 350 respondents who been using for Scarlett whitening products for approximately 6-12 months and reside in West Jakarta using a non-probability sampling method with a purposive sampling technique. Data was collected through a google form questionnaire. The collected data were analyzed using Structural Equation Modeling (SEM) with Smart Partial Least Squares version 4.1.0.3 software. The result of this study indicate that there is negative influence of hedonic motivation on purchase intention, and a positive influence of celebrity endorse, price, online customer review on puechase intention. Thus the result of the study can be concluded that Scarlett whitening needs attention to celebrity endorse, price perception, online customer review to enhance purchase intention.
FACTORS CAUSING IMPULSE BUYING IN E-COMMERCE IN WEST JAKARTA Hartati, Monica; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12850

Abstract

In this digital era, most of life and daily activities are related to digital and technology. Many discoveries and innovations in the utilization of digital technology continue to emerge. One of them is the emergence of e-commerce, which can facilitate and help people shop and fulfill their daily needs. Likewise, the fashion world continues to develop rapidly, both in terms of clothing models, innovations, and new local fashion brands that continue to emerge and develop. This study aims to determine the effect of fashion involvement, shopping lifestyle, sales promotion, and mobile marketing on impulse buying. The population of this study is Gen Z, who have an age range of 11–30 years and use the Shopee application in West Jakarta. This study used a sample of 213 respondents. Sample collection techniques using nonprobability sample techniques. The data collection method was obtained by distributing questionnaires online via Google Forms. The data was analyzed using SEM (structural equation modeling) through the SmartPLS3 application. The results of this study indicate that fashion involvement, shopping lifestyle, sales promotion, and mobile marketing have a positive and significant effect on impulse buying. The results of this study can provide information to Shopee and fashion brand owners about how to increase fashion involvement, shopping lifestyle, sales promotion, and mobile marketing because this can increase impulse buying. Keywords: Fashion involvement, Shopping lifestyle, Sales promotion, Mobile marketing, impulse buying
THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA COFFEE SHOP CONSUMERS Jonathan, Calvin; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12851

Abstract

This study aims to examine the influence of personality traits and self-congruence on the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee shops provide an interesting context for understanding how personality traits and self-congruity can shape consumer experiences in the cafe environment. The population of this study were coffee shop customers in the western Jakarta area. This study used a sample of 120 respondents. The research method in this study was non-probability sampling using the purposive sampling sample collection technique. Data collection was carried out by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The questionnaire questions were designed to measure personality traits, perceived self-congruity with the coffee shop brand, level of satisfaction, and level of customer loyalty. The data were analyzed using SEM (structural equation modeling) through the SmartPLS4 software application. The results showed that personality traits, self-congruity, and satisfaction each have a positive and significant influence. However, personality traits and loyalty have a negative and insignificant effect. The results of this study can provide deep insight into how psychological and social factors affect the level of customer satisfaction and loyalty in West Jakarta coffee shops, and these findings can be used by all coffee shops in providing strategic guidance, improving customer experience, optimizing brand image, and building sustainable consumer loyalty in an increasingly competitive coffee market. Keywords: Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty
Implementation of Customer Relationship Management (CRM) in SME Rodhiah, Rodhiah; Jocelyn, Fion
International Journal of Social Science and Community Service Vol. 3 No. 2 (2025): April
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i2.71

Abstract

Customer Relationship Management (CRM) is a strategy and technology used by companies to manage and strengthen relationships with customers. Customer Relationship Management (CRM) utilizes customer data and information to understand their needs and preferences. Hence, companies can provide better services, increase customer satisfaction, and achieve long-term business success. The business is engaged in the culinary field and is located in Batam. Currently, the business is facing challenges in implementing Customer Relationship Management. The purpose of this activity is to assist the business in improving its understanding of the implementation of Customer Relationship Management and its ability to compete. The method used was CRM-related training on how the business interacts with its customers. The training was conducted online. Through this activity, it is hoped that the problems faced by the business can be overcome.
THE EFFECT OF SERVICE QUALITY, DESTINATION IMAGE, AND MEMORABLE EXPERINCE ON REVISIT ITENTION OF CAMPX JATILUHUR Monica, Yolanda; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 1 (2025): IJEBAR : Vol. 9, Issue 1, March 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i1.16396

Abstract

This study aims to determine the effect of service quality, destination image, and memorable experience on the intention to revisit the CampX Jatiluhur tour. The population of this study were all visitors to Campx Jatiluhur, while the technique used in sampling was purposive sampling with a sample of 100 respondents. This analysis process uses the SEM method and will be processed with SmartPLS 4 software with 2 elements of the PLS path model, namely inner model analysis and outer model analysis. Based on the results of the study, it can be concluded that Service Quality has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism, Destination Image has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism, and Memorable Experience has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism.
THE INFLUENCE OF SELF-CONGRUENCE, CONSUMER, INFLUENCER, AND PRODUCT CONGRUENCE ON IMPULSE BUYING Natacha, Sharen; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 1 (2025): IJEBAR : Vol. 9, Issue 1, March 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i1.16409

Abstract

A perfect and charming appearance is the desire of everyone. The growing awareness of the importance of self-care has fueled the growth of the beauty industry. Cosmetic companies are thriving, and many local cosmetic brands have begun to emerge. This study aims to analyze the impact of self, consumer, product, and influencer congruence on impulse buying of cosmetic products. The sampling technique used was non-probability sampling, specifically purposive sampling. The sample for this study consisted of 120 female teenagers in Jakarta who have purchased cosmetic products. Data was collected by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS 4.0 software application. The results of the study showed that Self–Congruence and Influencer–Product Congruence had a positive and significant influence, while Consumer–Influencer Congruence and Consumer–Product Congruence had a positive but insignificant effect. These findings provide valuable insights into how the concept of congruence can affect impulse buying behavior among female teenagers in Jakarta, and these results can be used by local cosmetic companies to enhance their marketing strategies.
UPAYA PENGGUNAKAN METODE ROLE PLAYING DALAM MENINGKATKAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN BAHASA INDONESIA DI SMPN 5 KOTA BENGKULU RODHIAH, RODHIAH
Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Vol. 1 No. 2 (2023): Juni
Publisher : Perkumpulan Cendekia Muda Kreatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61116/jp3t.v1i2.83

Abstract

Tujuan penelitian ini adalah meningkatkan prestasi belajar Bahasa Indonesia dengan metode Role Playing bagi siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Jenis penelitian yang digunakan adalah penelitian tindakan kelas dengan teknik pengumpulan data melalui tes, observasi, dan dokumentasi. Subyek yang diteliti adalah siswa kelas VIII E SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022 yang berjumlah 25 orang. Teknik analisis data ini menggunakan analisis data dengan model interaktif, dan dalam kegiatan analisis serta kegiatan pengumpulan data menggunakan 2 siklus yaitu siklus I dan siklus II. Hasil penelitian menunjukkan bahwa: (1) penerapan metode Role Playing dalam pembelajaran mata pelajaran Bahasa Indonesia dapat meningkatkan prestasi belajar siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Peningkatan prestasi belajar ini dapat dilihat dari prestasi belajar Bahasa Indonesia setelah melalui tahapan Pra Siklus, Siklus I dan Siklus II, setelah dilakukan tindakan pada tahap Pra Siklus = 69,48, tahap Siklus I = 70,60, dan tahap Siklus II = 85,72, (2) penerapan metode Role Playing dapat meningkatkan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022, hal ini bisa dilihat dari peningkatan ketuntasan belajar siswa sebagai berikut: pada tahap pra siklus = 32%, tahap siklus I = 36% dan pada tahap Siklus II = 92%, dan (3) metode Role Playing dapat meningkatkan prestasi belajar dan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022.
UPAYA PENGGUNAKAN METODE ROLE PLAYING DALAM MENINGKATKAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN BAHASA INDONESIA RODHIAH, RODHIAH
Jurnal Ilmiah IPS dan Humaniora (JIIH) Vol. 1 No. 4 (2023): November
Publisher : Perkumpulan Cendekia Muda Kreatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61116/jiih.v1i4.409

Abstract

Tujuan penelitian ini adalah meningkatkan prestasi belajar Bahasa Indonesia dengan metode Role Playing bagi siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Jenis penelitian yang digunakan adalah penelitian tindakan kelas dengan teknik pengumpulan data melalui tes, observasi, dan dokumentasi. Subyek yang diteliti adalah siswa kelas VIII E SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022 yang berjumlah 25 orang. Teknik analisis data ini menggunakan analisis data dengan model interaktif, dan dalam kegiatan analisis serta kegiatan pengumpulan data menggunakan 2 siklus yaitu siklus I dan siklus II. Hasil penelitian menunjukkan bahwa: (1) penerapan metode Role Playing dalam pembelajaran mata pelajaran Bahasa Indonesia dapat meningkatkan prestasi belajar siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Peningkatan prestasi belajar ini dapat dilihat dari prestasi belajar Bahasa Indonesia setelah melalui tahapan Pra Siklus, Siklus I dan Siklus II, setelah dilakukan tindakan pada tahap Pra Siklus = 69,48, tahap Siklus I = 70,60, dan tahap Siklus II = 85,72, (2) penerapan metode Role Playing dapat meningkatkan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022, hal ini bisa dilihat dari peningkatan ketuntasan belajar siswa sebagai berikut: pada tahap pra siklus = 32%, tahap siklus I = 36% dan pada tahap Siklus II = 92%, dan (3) metode Role Playing dapat meningkatkan prestasi belajar dan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022.
FACTORS CAUSING IMPULSE BUYING IN E-COMMERCE IN WEST JAKARTA Hartati, Monica; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12850

Abstract

In this digital era, most of life and daily activities are related to digital and technology. Many discoveries and innovations in the utilization of digital technology continue to emerge. One of them is the emergence of e-commerce, which can facilitate and help people shop and fulfill their daily needs. Likewise, the fashion world continues to develop rapidly, both in terms of clothing models, innovations, and new local fashion brands that continue to emerge and develop. This study aims to determine the effect of fashion involvement, shopping lifestyle, sales promotion, and mobile marketing on impulse buying. The population of this study is Gen Z, who have an age range of 11–30 years and use the Shopee application in West Jakarta. This study used a sample of 213 respondents. Sample collection techniques using nonprobability sample techniques. The data collection method was obtained by distributing questionnaires online via Google Forms. The data was analyzed using SEM (structural equation modeling) through the SmartPLS3 application. The results of this study indicate that fashion involvement, shopping lifestyle, sales promotion, and mobile marketing have a positive and significant effect on impulse buying. The results of this study can provide information to Shopee and fashion brand owners about how to increase fashion involvement, shopping lifestyle, sales promotion, and mobile marketing because this can increase impulse buying. Keywords: Fashion involvement, Shopping lifestyle, Sales promotion, Mobile marketing, impulse buying
THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA COFFEE SHOP CONSUMERS Jonathan, Calvin; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12851

Abstract

This study aims to examine the influence of personality traits and self-congruence on the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee shops provide an interesting context for understanding how personality traits and self-congruity can shape consumer experiences in the cafe environment. The population of this study were coffee shop customers in the western Jakarta area. This study used a sample of 120 respondents. The research method in this study was non-probability sampling using the purposive sampling sample collection technique. Data collection was carried out by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The questionnaire questions were designed to measure personality traits, perceived self-congruity with the coffee shop brand, level of satisfaction, and level of customer loyalty. The data were analyzed using SEM (structural equation modeling) through the SmartPLS4 software application. The results showed that personality traits, self-congruity, and satisfaction each have a positive and significant influence. However, personality traits and loyalty have a negative and insignificant effect. The results of this study can provide deep insight into how psychological and social factors affect the level of customer satisfaction and loyalty in West Jakarta coffee shops, and these findings can be used by all coffee shops in providing strategic guidance, improving customer experience, optimizing brand image, and building sustainable consumer loyalty in an increasingly competitive coffee market. Keywords: Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty
Co-Authors Ajuanda, Tania Imeylia Andriyanto, Njo Felix Angriawan, Joshua Steven Bramanto, Peter Bravo, Christiandinata Tjandra Chandra, Dominikus Rinaldo Christinio, Elizabeth Chrstianto, Einstein Clarissa , Keisha Clarissa, Keisha Clarissa, Tara Gracio, Steven Halim, Davin Hartati, Monica Ika Widyani, Agustina Jayanti, Yunia Arinda Jessalonica, Chennan Jocelyn, Fion Jonathan, Calvin Karyo, Daniel Lauren, Owbert Machado, Emilia Maitreyaty, Maitreyaty Margaretha, Rahelia Monica, Yolanda Natacha, Sharen Nataputra, Rafael Pascal Nur Hidayah Oktaviani, Dwi Patricia, Grace Ray, Christian Runtuwene, Meily Helma Soerijadi, Randy Talaar, Timothy Elmore Tanuwijaya, Aurelius Yervant Tanzaretha, Clarita Thera, Jufin Valentina Valentina, Valentina VERONICA VERONICA Widyani, Augustina Ika Winduwati, Septia Wiranata , Evelin Wiranata, Evelin Zanetti Kifli , Jansen