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THE EFFECT OF SERVICE QUALITY, DESTINATION IMAGE, AND MEMORABLE EXPERINCE ON REVISIT ITENTION OF CAMPX JATILUHUR Monica, Yolanda; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 1 (2025): IJEBAR : Vol. 9, Issue 1, March 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i1.16396

This study aims to determine the effect of service quality, destination image, and memorable experience on the intention to revisit the CampX Jatiluhur tour. The population of this study were all visitors to Campx Jatiluhur, while the technique used in sampling was purposive sampling with a sample of 100 respondents. This analysis process uses the SEM method and will be processed with SmartPLS 4 software with 2 elements of the PLS path model, namely inner model analysis and outer model analysis. Based on the results of the study, it can be concluded that Service Quality has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism, Destination Image has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism, and Memorable Experience has a positive and significant effect on the intention to revisit CampX Jatiluhur tourism.

THE INFLUENCE OF SELF-CONGRUENCE, CONSUMER, INFLUENCER, AND PRODUCT CONGRUENCE ON IMPULSE BUYING Natacha, Sharen; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 1 (2025): IJEBAR : Vol. 9, Issue 1, March 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i1.16409

A perfect and charming appearance is the desire of everyone. The growing awareness of the importance of self-care has fueled the growth of the beauty industry. Cosmetic companies are thriving, and many local cosmetic brands have begun to emerge. This study aims to analyze the impact of self, consumer, product, and influencer congruence on impulse buying of cosmetic products. The sampling technique used was non-probability sampling, specifically purposive sampling. The sample for this study consisted of 120 female teenagers in Jakarta who have purchased cosmetic products. Data was collected by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS 4.0 software application. The results of the study showed that Selfâ€“Congruence and Influencerâ€“Product Congruence had a positive and significant influence, while Consumerâ€“Influencer Congruence and Consumerâ€“Product Congruence had a positive but insignificant effect. These findings provide valuable insights into how the concept of congruence can affect impulse buying behavior among female teenagers in Jakarta, and these results can be used by local cosmetic companies to enhance their marketing strategies.

UPAYA PENGGUNAKAN METODE ROLE PLAYING DALAM MENINGKATKAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN BAHASA INDONESIA DI SMPN 5 KOTA BENGKULU RODHIAH, RODHIAH
Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Vol. 1 No. 2 (2023): Juni
Publisher : Perkumpulan Cendekia Muda Kreatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61116/jp3t.v1i2.83

Tujuan penelitian ini adalah meningkatkan prestasi belajar Bahasa Indonesia dengan metode Role Playing bagi siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Jenis penelitian yang digunakan adalah penelitian tindakan kelas dengan teknik pengumpulan data melalui tes, observasi, dan dokumentasi. Subyek yang diteliti adalah siswa kelas VIII E SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022 yang berjumlah 25 orang. Teknik analisis data ini menggunakan analisis data dengan model interaktif, dan dalam kegiatan analisis serta kegiatan pengumpulan data menggunakan 2 siklus yaitu siklus I dan siklus II. Hasil penelitian menunjukkan bahwa: (1) penerapan metode Role Playing dalam pembelajaran mata pelajaran Bahasa Indonesia dapat meningkatkan prestasi belajar siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Peningkatan prestasi belajar ini dapat dilihat dari prestasi belajar Bahasa Indonesia setelah melalui tahapan Pra Siklus, Siklus I dan Siklus II, setelah dilakukan tindakan pada tahap Pra Siklus = 69,48, tahap Siklus I = 70,60, dan tahap Siklus II = 85,72, (2) penerapan metode Role Playing dapat meningkatkan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022, hal ini bisa dilihat dari peningkatan ketuntasan belajar siswa sebagai berikut: pada tahap pra siklus = 32%, tahap siklus I = 36% dan pada tahap Siklus II = 92%, dan (3) metode Role Playing dapat meningkatkan prestasi belajar dan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022.

UPAYA PENGGUNAKAN METODE ROLE PLAYING DALAM MENINGKATKAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN BAHASA INDONESIA RODHIAH, RODHIAH
Jurnal Ilmiah IPS dan Humaniora (JIIH) Vol. 1 No. 4 (2023): November
Publisher : Perkumpulan Cendekia Muda Kreatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61116/jiih.v1i4.409

Tujuan penelitian ini adalah meningkatkan prestasi belajar Bahasa Indonesia dengan metode Role Playing bagi siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Jenis penelitian yang digunakan adalah penelitian tindakan kelas dengan teknik pengumpulan data melalui tes, observasi, dan dokumentasi. Subyek yang diteliti adalah siswa kelas VIII E SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022 yang berjumlah 25 orang. Teknik analisis data ini menggunakan analisis data dengan model interaktif, dan dalam kegiatan analisis serta kegiatan pengumpulan data menggunakan 2 siklus yaitu siklus I dan siklus II. Hasil penelitian menunjukkan bahwa: (1) penerapan metode Role Playing dalam pembelajaran mata pelajaran Bahasa Indonesia dapat meningkatkan prestasi belajar siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022. Peningkatan prestasi belajar ini dapat dilihat dari prestasi belajar Bahasa Indonesia setelah melalui tahapan Pra Siklus, Siklus I dan Siklus II, setelah dilakukan tindakan pada tahap Pra Siklus = 69,48, tahap Siklus I = 70,60, dan tahap Siklus II = 85,72, (2) penerapan metode Role Playing dapat meningkatkan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022, hal ini bisa dilihat dari peningkatan ketuntasan belajar siswa sebagai berikut: pada tahap pra siklus = 32%, tahap siklus I = 36% dan pada tahap Siklus II = 92%, dan (3) metode Role Playing dapat meningkatkan prestasi belajar dan ketuntasan belajar mata pelajaran Bahasa Indonesia siswa Kelas VIII SMP Negeri 5 Kota Bengkulu tahun pelajaran 2021/2022.

Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang Hidayah, Nur; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.367

A common metric for assessing how a company's strategy affects competition is business performance. In contrast to their current competitors, businesses must highlight the competitive advantages of their products and pursue market orientation and innovation to boost performance. The goal of this study is to gain a thorough understanding of the factors that influence the performance of small and medium-sized businesses (SMEs) in the Tangerang Selatan region that produce speciality Indonesian goods. The purpose of this study is to ascertain if business strategy is influenced by entrepreneurial orientation and how environmental dynamics affect the performance of SMEs in South Tangerang that produce Indonesian specialty foods. Purposive sampling is the method used to select the sample for this study. Questionnaires were distributed to sample participants who were based in Tangerang to gather data. This method of data analysis combines Smart PLS with SEM. The study's findings indicate that, among small and medium-sized businesses in South Tangerang that produce Indonesian speciality foods, entrepreneurial orientation has a positive and significant impact on business performance, business strategy has a negative and negligible impact, and environmental dynamics have a positive and significant impact.

Pelatihan Membangun Keunggulan Kompetitif Berkelanjutan Rodhiah, Rodhiah; Angelika, Ovilea; Arinda, Angeline
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 2 No. 1 (2025): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v2i1.407

Saat ini dunia bisnis semakin kompetitif, membangun keunggulan bersaing berkelanjutan (Sustainable Competitive Advantage) menjadi hal yang sangat penting, khususnya bagi Usaha Mikor, Kecil, dan Menengah (UMKM). Kegitan PKM bertujuan untuk menganalisis strategi yang tepat dalam membantu UMKM untuk membangun keunggulan kompetitif berkelanjutan. Mitra yang menjadi tempat kegiatan PKM bergerak dalam bidang usaha minuman "Teh Kotjok” yang berlokasi di Jakarta utara. Dari hasil observasi awal mitra memiliki permasalan utama baik dalam bidang manajemen maupun pemasaran, prioritas pada masalah utama memperkuat daya saing, dan menciptakan ekosistem bisnis yang berkelanjutan, menciptakan keunggulan bersaing yang tidak mudah ditiru oleh kompetitor. Metode pelaksanaan kegiatan dengan observasi, wawancara dan pelatihan. Materi yang disampaikan dalam bentuk PPT dan dilakukan secra daring. Melalui kegiatan ini diharapkan dapat meningkatkan efisiensi operasional, memperkuat daya saing, dan menciptakan ekosistem bisnis yang berkelanjutan. Hasil dari kegiatan diharapkan memberikan panduan praktis bagi UMKM untuk meningkatkan kinerja bisnis dan memperkuat posisi mereka di pasar global.

The Relation of T-Shirt Product Digital Marketing Model, Social Media Use, And Consumer Background Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.366

Due to its adherence to international trends, fashion is developing at a quick pace these days. One of them is the t-shirt, which, to stay up with technological changes, is now sold through digital media like online stores. To maximize earnings, it is crucial to establish a digital marketing strategy that suits customer preferences. Thus, this study seeks to ascertain that consumer background positively influences social media usage by customers and that social media usage positively influences the digital marketing model of t-shirt items. The population of students attending private universities in West Jakarta is the focus of this study. Purposive sampling is the method used to select the sample for the study. A Google Form questionnaire was used to collect data, and 100 respondents were chosen as the sample size. SEM analysis using Smart PLS was the data analysis method employed. The findings of the study demonstrate that managerial skill significantly and favourably affects financial performance. Financial performance is positively and significantly impacted by operational capability. Although it is not statistically significant, sustainability strategy favourably moderates the association between managerial skill and financial performance. The relationship between financial performance and operational capabilities is strongly and negatively moderated by sustainability strategy.

The Relationship Between Entrepreneurship, Entrepreneur Background, and Future Market Anticipation Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.386

The rapid and competitive development of entrepreneurship demands that entrepreneurs become more creative and innovative in creating or designing their products and services to meet the increasingly diverse needs of society. To enhance the entrepreneurial spirit in business, market anticipation for the future is necessary so that the products produced can compete with other competitors and generate profits. The purpose of this research is to understand the relationship between entrepreneurship, the background of entrepreneurs, and future market anticipation. This research uses a sample, employing a purposive sampling technique. Data were collected through the distribution of questionnaires to respondents located in Tangerang who are members of the sample. This data analysis technique uses SEM with Smart PLS. The research results show entrepreneurship has a positive and significant impact on future market anticipation. Entrepreneurial background has a positive and significant impact on future market anticipation. Entrepreneurial background has an insignificant impact on entrepreneurship.

The Effect of Product Quality, Product Price, Electronic Word of Mouth, and Brand Image on Purchase Decisions Stevie, Stevie; Rodhiah, Rodhiah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.412

In a highly competitive automotive market like Jakarta, consumer purchasing decisions are influenced by various factors, including product quality, price, electronic word of mouth (e-WOM), and brand image. However, previous research has focused more on everyday consumer products, while studies on high-value products like motorcycles are still limited. This research aims to analyze the influence of product quality, price, e-WOM, and brand image on decisions to purchase Honda motorcycles in Jakarta. The research method used is a quantitative approach with a purposive sampling technique applied to 120 respondents. Data were analyzed using Partial Least Squares (SmartPLS)-based Structural Equation Modeling (SEM). The research results indicate that product quality, price, and e-WOM do not significantly influence purchase decisions, while brand image has a positive and significant effect. This finding confirms that brand image is a dominant factor in driving consumer purchasing decisions for automotive products. The implication of this research is the need for a marketing strategy that focuses on strengthening brand image through consistent brand communication, improved after-sales service, and product innovation to reinforce consumer perception.

FACTORS CAUSING IMPULSE BUYING IN E-COMMERCE IN WEST JAKARTA Hartati, Monica; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12850

In this digital era, most of life and daily activities are related to digital and technology. Many discoveries and innovations in the utilization of digital technology continue to emerge. One of them is the emergence of e-commerce, which can facilitate and help people shop and fulfill their daily needs. Likewise, the fashion world continues to develop rapidly, both in terms of clothing models, innovations, and new local fashion brands that continue to emerge and develop. This study aims to determine the effect of fashion involvement, shopping lifestyle, sales promotion, and mobile marketing on impulse buying. The population of this study is Gen Z, who have an age range of 11â€“30 years and use the Shopee application in West Jakarta. This study used a sample of 213 respondents. Sample collection techniques using nonprobability sample techniques. The data collection method was obtained by distributing questionnaires online via Google Forms. The data was analyzed using SEM (structural equation modeling) through the SmartPLS3 application. The results of this study indicate that fashion involvement, shopping lifestyle, sales promotion, and mobile marketing have a positive and significant effect on impulse buying. The results of this study can provide information to Shopee and fashion brand owners about how to increase fashion involvement, shopping lifestyle, sales promotion, and mobile marketing because this can increase impulse buying. Keywords: Fashion involvement, Shopping lifestyle, Sales promotion, Mobile marketing, impulse buying

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