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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajerial Dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Ilmiah IPS dan Humaniora (JIIH) Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service
Rodhiah, Rodhiah
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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STRATEGI DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PADA UKM Rodhiah, Rodhiah; Bravo, Christiandinata Tjandra
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.580

Abstract

Competitive Strategy is a strategy that focuses on management's plan to compete successfully. The main goal is to attract customers, overcome competitive pressures, and strengthen the company's market position. The activity partner is engaged in the business of handicraft creative products located in Serang, Banten province. In its activities facing problems especially in terms of competitive advantage. PKM aims to assist partners in efforts to increase knowledge about efforts to increase competitive advantage. The method of activities carried out with training related to competitive advantage presented in the form of PPT includes: understanding of competitive advantage, components in competitive advantage, types of competitive advantage and so on. The training was conducted online assisted by 2 students. The results of the activity show that the implementation has run smoothly, partners are enthusiastic about receiving the material presented, as evidenced by the two-way communication and discussion between partners and the PKM team, this activity can increase partner interviews in increasing the competitive advantage of the products sold. PKM outputs are in the form of publications to journals and IPR.
A PATH-GOAL THEORY APPROACH TO SUPPORTING SUCCESSFUL SME LEADERSHIP Rodhiah, Rodhiah; Jessalonica, Chennan; Valentina, Valentina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.752

Abstract

In the activities of an entrepreneurship, a great leader is needed to organise all of the activities that run and aimed to achieve maximum work effectiveness. The purpose of PKM activities is shown as a means to add insight into how an SME manages leadership in order to create a conducive work environment atmosphere. In fact, it faces various problems, especially in carrying out leadership to maintain business sustainability, due to the lack of knowledge of the associations about leadership theory. For this reason, PKM activities aim to help the associated partners to increase their knowledge about Path-goal theory related to leadership models. The method offered in this activity is online training/socialisation through Zoom meetings. The materials to be delivered include: basic introduction to Path-goal theory, main components of Path-goal theory, Leader Behaviour, followers' characteristics, and task characteristics. The results of the activity show that the knowledge about Path-goal theory that was delivered was realised and ran smoothly. Through the evaluation of the material has been understood well. As proven by the answers of partners who 100% can clearly understand and comprehend the material presented. Through this activity, it is hoped that the problems that arise in the associated businesses will be resolved in increasing business success.
Pelatihan Memahami Perilaku Pembelian Pelanggan Rodhiah, Rodhiah; Wiranata, Evelin; Clarissa, Keisha
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 2 No. 2 (2025): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v2i2.484

Abstract

Keputusan pembelian pelanggan merupakan proses yang kompleks dan tidak mudah diidentifikasi, karena sikap, persepsi, serta preferensi individu sangat memengaruhi kesediaan konsumen untuk melakukan pembelian. Oleh karena itu, diperlukan pemahaman yang lebih mendalam mengenai faktor-faktor yang membentuk sikap dan perilaku belanja pelanggan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk menganalisis perilaku pembelian konsumen yang relevan sebagai upaya membantu UMKM dalam memperoleh dan mempertahankan pelanggan. Mitra kegiatan PKM adalah UMKM bumbu dapur “DapoerRempah”, yang bergerak dalam usaha rempah-rempah untuk kebutuhan memasak sehari-hari. Hasil observasi awal menunjukkan bahwa mitra menghadapi permasalahan utama dalam memahami pola dan dasar pengambilan keputusan belanja konsumen. Metode pelaksanaan kegiatan meliputi observasi, wawancara, dan pelatihan. Materi disampaikan dalam bentuk presentasi (PPT) dan dilaksanakan secara daring. Melalui kegiatan ini, diharapkan mitra mampu meningkatkan pemahaman terhadap perilaku belanja konsumen serta memperoleh panduan praktis untuk menentukan target pasar yang lebih tepat dan efektif.
Strategi Inovasi Desain Tas dalam Meningkatkan Keunggulan Kompetitif Bisnis Kecil Rodhiah, Rodhiah; Wiranata , Evelin; Zanetti Kifli , Jansen; Clarissa , Keisha
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 3 No. 1 (2026): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v3i1.526

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengeksplorasi strategi pengembangan desain tas yang unik, baik dari aspek estetika maupun fungsionalitas, serta mengidentifikasi cara Legal Studio mempertahankan relevansi produknya di tengah dinamika tren pasar yang terus berubah. Metode pelaksanaan kegiatan meliputi wawancara langsung dengan pengelola UMKM untuk menggali kebutuhan dan tantangan yang dihadapi, serta pemaparan materi secara daring mengenai inovasi desain produk dan strategi adaptasi terhadap tren pasar digital. Proses kegiatan dilaksanakan dalam tiga tahap, yaitu: (1) tahap persiapan, yang mencakup identifikasi permasalahan dan penyusunan materi; (2) tahap pelaksanaan, berupa sesi wawancara dan penyampaian materi; serta (3) tahap evaluasi, yang dilakukan melalui refleksi dan analisis terhadap respons serta pemahaman mitra UMKM. Hasil kegiatan menunjukkan bahwa desain produk yang unik, fungsional, dan estetis mampu meningkatkan daya saing serta mendorong loyalitas pelanggan. Selain itu, strategi pemasaran digital melalui platform seperti TikTok terbukti berperan penting dalam memperluas jangkauan pasar dan meningkatkan visibilitas merek. Inovasi desain secara berkelanjutan juga membantu UMKM dalam membangun identitas merek yang kuat serta menciptakan nilai tambah produk. Kegiatan ini diharapkan dapat menjadi model pendampingan bagi UMKM lain dalam mengembangkan strategi desain yang efektif guna bersaing di era digital.
Utilization of Social Media in Building Social Customer Relationship Management in SMEs Rodhiah, Rodhiah; Christinio, Elizabeth; Chrstianto, Einstein
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.13

Abstract

Social media is growing rapidly and continuously. An organization with a social CRM system will build better relationships with customers, grow and gain trust and confidence... The activity partner is engaged in the business of creative handicraft products located in Serang, Banten province. In its activities, it faces problems, especially in terms of building social customer relationship management. PKM aims to assist partners in an effort to increase knowledge about Social Media Utilization in Building Social Customer Relationship Management. The activity method is carried out by training related to CRMS which is presented in the form of PPT including: understanding of social media, Social Media Strategy Versus SCRM, the main objectives of SCRM and so on. The training was conducted online with the assistance of 2 students. The results of the activity show that the provision of knowledge about social customer relationship management delivered in the form of PPT has been realized and is running smoothly. from the evaluation results the material has been understood well. Evidenced by the answers of partners who 100% can understand and understand the material presented.
The New Product Line Strategies in Maintaining the Sustainability of SMEs Rodhiah, Rodhiah; Clarissa, Tara; Valentina, Valentina
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.36

Abstract

The role of product lines is very important in increasing the growth of SMEs. Through a variety of product lines sold, the problem of existing market saturation can be resolved, the emergence of new product lines can expand existing products. PKM activities aim to help MSMEs understand new product line strategies in running a business and maintaining survival in the future.  The activity is engaged in a culinary business, with the Pempek Lita located in Jambi that provides various kinds of pempek.  In its activities, it faces various problems, especially in carrying out product line strategies, this is due to the lack of knowledge about things related to product lines. For this reason, PKM programmes aim to help improve the business partners' knowledge. The method offered in this activity is online training/socialisation through Zoom meetings. The material to be delivered includes: basic introduction to product lines; product line strategies and others. The results of the activity show that the problems that arise in partner businesses will be resolved, partners can understand the importance of product line strategies for business sustainability.
SWOT Analysis Training for SMEs in Serang, Banten Province Rodhiah, Rodhiah; Thera, Jufin; Ajuanda, Tania Imeylia; Talaar, Timothy Elmore
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.58

Abstract

Competitive advantage is one of the important things that all entrepreneurs have in various fields. Currently, more and more competitors are present in the market, making entrepreneurs inevitably have to increase their competitiveness, in order to remain superior to competitors. The way to achieve this can be done through SWOT analysis, where this method is used by entrepreneurs to find out what factors need more attention or even unconsciously missed. The main objective of the PKM activity is to increase competitive advantage by adding partner knowledge about SWOT (Strength, Weakness, Opportunity, and Threat). The partners targeted by the training team from the Faculty of Economics and Business, Tarumanagara University are creative product businesses located in Serang Banten. The activity material was presented in the form of PPT. The activity was carried out using the online training method through Zoom, assisted by 3 students. It is expected that after the training, partners are able to identify SWOT in their business so that they can increase their advantage over competitors from competitors.
Understanding the Consumer Market in Improving the Buyer Behavior of Hong Kong Buns Rodhiah, Rodhiah; Chandra, Dominikus Rinaldo; Nataputra, Rafael Pascal; Ray, Christian
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.61

Abstract

Every day, consumers are faced with numerous choices about what to purchase, and these choices are the main focus of marketing strategies. Major corporations invest heavily in researching consumer buying habits to gain insight into what, where, how much, and why consumers make purchases. While marketers can seek to understand consumer behavior, it is a challenging task. Oftentimes, consumers are unaware of the factors that drive their purchasing decisions. The partner or training site is a Hong Kong Buns culinary business located in Surabaya City. In its operations, it faces many obstacles, especially in terms of understanding consumer behavior in an effort to increase purchases. Meanwhile, this activity aims to help partner businesses understand these obstacles. The activity method is carried out by online training. Through this activity, it is hoped that the problems that arise in the company can be resolved, so as to increase sustainability in marketing the services sold accompanied by knowing more about the consumer market and buyer behavior. The output of this activity is in the form of publications to journals and IPR.
Implementation of Customer Relationship Management (CRM) in SME Rodhiah, Rodhiah; Jocelyn, Fion
International Journal of Social Science and Community Service Vol. 3 No. 2 (2025): April
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i2.71

Abstract

Customer Relationship Management (CRM) is a strategy and technology used by companies to manage and strengthen relationships with customers. Customer Relationship Management (CRM) utilizes customer data and information to understand their needs and preferences. Hence, companies can provide better services, increase customer satisfaction, and achieve long-term business success. The business is engaged in the culinary field and is located in Batam. Currently, the business is facing challenges in implementing Customer Relationship Management. The purpose of this activity is to assist the business in improving its understanding of the implementation of Customer Relationship Management and its ability to compete. The method used was CRM-related training on how the business interacts with its customers. The training was conducted online. Through this activity, it is hoped that the problems faced by the business can be overcome.
Co-Authors Ajuanda, Tania Imeylia Andriyanto, Njo Felix Angriawan, Joshua Steven Bramanto, Peter Bravo, Christiandinata Tjandra Chandra, Dominikus Rinaldo Christinio, Elizabeth Chrstianto, Einstein Clarissa , Keisha Clarissa, Keisha Clarissa, Tara Gracio, Steven Halim, Davin Hartati, Monica Ika Widyani, Agustina Jayanti, Yunia Arinda Jessalonica, Chennan Jocelyn, Fion Jonathan, Calvin Karyo, Daniel Lauren, Owbert Machado, Emilia Maitreyaty, Maitreyaty Margaretha, Rahelia Monica, Yolanda Natacha, Sharen Nataputra, Rafael Pascal Nur Hidayah Oktaviani, Dwi Patricia, Grace Ray, Christian Runtuwene, Meily Helma Soerijadi, Randy Talaar, Timothy Elmore Tanuwijaya, Aurelius Yervant Tanzaretha, Clarita Thera, Jufin Valentina Valentina, Valentina VERONICA VERONICA Widyani, Augustina Ika Winduwati, Septia Wiranata , Evelin Wiranata, Evelin Zanetti Kifli , Jansen