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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajerial Dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Ilmiah IPS dan Humaniora (JIIH) Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service
Rodhiah, Rodhiah
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THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA COFFEE SHOP CONSUMERS Jonathan, Calvin; Rodhiah, Rodhiah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12851

Abstract

This study aims to examine the influence of personality traits and self-congruence on the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee shops provide an interesting context for understanding how personality traits and self-congruity can shape consumer experiences in the cafe environment. The population of this study were coffee shop customers in the western Jakarta area. This study used a sample of 120 respondents. The research method in this study was non-probability sampling using the purposive sampling sample collection technique. Data collection was carried out by distributing questionnaires via Google Forms to a sample of regular coffee shop customers in West Jakarta. The questionnaire questions were designed to measure personality traits, perceived self-congruity with the coffee shop brand, level of satisfaction, and level of customer loyalty. The data were analyzed using SEM (structural equation modeling) through the SmartPLS4 software application. The results showed that personality traits, self-congruity, and satisfaction each have a positive and significant influence. However, personality traits and loyalty have a negative and insignificant effect. The results of this study can provide deep insight into how psychological and social factors affect the level of customer satisfaction and loyalty in West Jakarta coffee shops, and these findings can be used by all coffee shops in providing strategic guidance, improving customer experience, optimizing brand image, and building sustainable consumer loyalty in an increasingly competitive coffee market. Keywords: Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty
Utilization of Social Media in Building Social Customer Relationship Management in SMEs Rodhiah, Rodhiah; Christinio, Elizabeth; Chrstianto, Einstein
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.13

Abstract

Social media is growing rapidly and continuously. An organization with a social CRM system will build better relationships with customers, grow and gain trust and confidence... The activity partner is engaged in the business of creative handicraft products located in Serang, Banten province. In its activities, it faces problems, especially in terms of building social customer relationship management. PKM aims to assist partners in an effort to increase knowledge about Social Media Utilization in Building Social Customer Relationship Management. The activity method is carried out by training related to CRMS which is presented in the form of PPT including: understanding of social media, Social Media Strategy Versus SCRM, the main objectives of SCRM and so on. The training was conducted online with the assistance of 2 students. The results of the activity show that the provision of knowledge about social customer relationship management delivered in the form of PPT has been realized and is running smoothly. from the evaluation results the material has been understood well. Evidenced by the answers of partners who 100% can understand and understand the material presented.
The New Product Line Strategies in Maintaining the Sustainability of SMEs Rodhiah, Rodhiah; Clarissa, Tara; Valentina, Valentina
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.36

Abstract

The role of product lines is very important in increasing the growth of SMEs. Through a variety of product lines sold, the problem of existing market saturation can be resolved, the emergence of new product lines can expand existing products. PKM activities aim to help MSMEs understand new product line strategies in running a business and maintaining survival in the future.  The activity is engaged in a culinary business, with the Pempek Lita located in Jambi that provides various kinds of pempek.  In its activities, it faces various problems, especially in carrying out product line strategies, this is due to the lack of knowledge about things related to product lines. For this reason, PKM programmes aim to help improve the business partners' knowledge. The method offered in this activity is online training/socialisation through Zoom meetings. The material to be delivered includes: basic introduction to product lines; product line strategies and others. The results of the activity show that the problems that arise in partner businesses will be resolved, partners can understand the importance of product line strategies for business sustainability.
The Influence of Institutional Environment, Experience, and Education on Social Entrepreneurship Rodhiah, Rodhiah; Hidayah, Nur
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.197

Abstract

Social entrepreneurship is an economic field that aims to provide social benefits to the surrounding community, especially in terms of improving welfare through innovation and the application of entrepreneurial concepts so that it has economic value, therefore social entrepreneurship plays an important role in advancing the country's economy. In social entrepreneurship, several approaches are applied, namely practical, innovative, and sustainable approaches that can certainly have a positive impact on the lower economic class or underprivileged communities. As is known, every aspect, including social entrepreneurship, must have factors that affect its sustainability, both factors that encourage an increase in social entrepreneurship intentions support the creation of social entrepreneurship or inhibit factors that hurt social entrepreneurship. For this reason, this quantitative research aims to find out things that affect social entrepreneurship, especially whether, the institutional environment and education have a positive influence on entrepreneurship. This research was conducted on students at Tarumanagara University, sampling was carried out using purposive sampling techniques so that the samples taken could be by the purpose of the study, namely provided that respondents had passed entrepreneurship courses which later data collection would be carried out through questionnaires, then the data would be processed using the help of smart PLS. The results showed that there was a positive and significant influence between the institutional environment and social entrepreneurship. There is a positive influence between education and social entrepreneurship.
Pelatihan dalam Menganalisa Peluang Pemasaran UKM Rodhiah, Rodhiah; Valentina, Valentina
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 1 No. 1 (2024): Abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v1i1.202

Abstract

Pengabdian ini bertujuan unntuk memberikan pelatihan dan pemberdayaan terhadap sector UKM dalam menghasilkan peluang pemasaran baru untuk mengembangkan bisnis mereka dan meningkatkan pendapatan. Menggunakan berbagai analisis pasar dapat membuat rencana bisnis strategis dan mengidentifikasi peluang pemasaran baru. Mitra kegiatan bergerak dalam usaha kerajinan yang berlokasi di Serang Banten. Pada implementasinya dalam merespon suatu permasalahan terutama dalam bentuk analisis pemetaan peluang .PKM bertujuan membantu mitra dalam upaya meningkatkan kemampuan  tentang peluang pemasaran, merinci bagaimana memanfaatkan peluang pemasaran dan membuat daftar beberapa contoh bagaimana menganalisis pasar untuk mencari peluang. Metode kegiatan dilakukan dengan pelatihan dan dibantu oleh 2 mahasiswa. Pelatihan dilakukan secara daring melalui Zoom meeting. Materi yang akan disampaikam meliputi: Definisi analisis peluang pasar, pentingnya analisis peluang pasar, kunci dalam melakukan analisis peluang pasar. Berdasarkan hasil pengabdian yang diperoleh menunjukan bahwa implementasi kegiatan pemasaran PKM berjalan dengan baik, sehingga mitra kerja bisa mengerti akan pentingnya membuat skala prioritas dan analisis terhadap peluang pemasaran dalam meningkatkan penghasilan mereka, hal ini terbukti berdasarkan hasil evaluasi menujukkan nilai 100 % bahwa materi yang disampaikan ke mitra dapat dimengerti.
MENCIPTAKAN STRATEGI PEMASARAN BERKELANJUTAN PADA UKM Rodhiah, Rodhiah; Valentina, Valentina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran Berkelanjutan menekankan kepada aktivitas pemasaran yang bertanggung jawab secara sosial dan lingkungan, yang dapat memenuhi kebutuhan konsumen dan pelaku bisnis atau perusahaan, pada saat yang bersamaan tetap menjaga dan meningkatkan kemampuan generasi mendatang untuk dapat memenuhi kebutuhan. Mitra kegiatan bergerak dalam usaha kuliner yang berlokasi di Jambi. Dalam kegiatan nya menghadap masalah terutama dalam hal pemasaran berkelanjutan. PKM bertujuan membantu mitra dalam upaya meningkatkan pengetahuan tentang pemasaran berkelanjutan yang mampu meningkatkan keunggulan bersaing. Metode kegiatan dilakukan dengan pelatihan terkait dengan pemasaran berkelanjutan tentang bagaimana mitra berhubungan dengan lingkungan dan kepentingan nya. Strategi ini juga membantu mitra meningkatkan loyalitas merek, meningkatkan kepuasan karyawam, mencapai kepatuhan terhadap peraturan serta meningkatkan keuntungan. Pelatihan dilakukan secara daring. Hasil kegiatan menunjukkan, pelatihan tentang strategi pemasaran berkelanjutan sudah dilaksanakan dengan lancaar, pelaksanaannya melalui zoom dan dibantu 2 mahasiswa. Mitra dapat memahami strategi pemasaran keberlanjutan dalam memasarkan produk yang dijual. Luaran PKM berupa publikasi ke jurnal dan HKI. Key word: pemasaran berkelanjutan, pelatihan, UKM
PELATIHAN MENGELOLA INFORMASI PEMASARAN Rodhiah, Rodhiah; Bravo, Christiandinata Tjandra; Valentina, Valentina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang mengelola informasi pemasaran dalam menjalankan sebuah usaha. Mitra yang dijadikan tempat kegiatan adalah UKM yang bergerak dalam bidang kuliner aksena snack merupakan usaha yang bergerak di bidang cemilan stik. Pemilik usaha bernama Thiur Maita Lubis. Lokasi mitra terdapat di Kota Jambi. Kegiatan PKM didasarkan pada observasi awal pada mitra, dimana mitra belum mendapatkan pembekalan tentang mengelola sistem informasi pemasaran, sehingga masih lemahnya mitra dalam memahami pelanggan . Metode pelaksanaan kegiatan adalah pelatihan melalui zoom meeting. Adapun terkait materi yang ingin disampaikan ke mitra disajikan dalam bentuk PPT. Materi yang terkait diberikan ke mitra adalah tentang sistem informasi pemasaran yang digunakan perusahaan untuk mengumpulkan, menganalisis, dan menilai informasi yang didapat dari pelanggan yang kemudian diolah menjadi wawasan pelanggan yang menjadi dasar pengambilan keputusan mitra. Hasil kegiatan dari PKM ini diharapkan dapat meningkatkan pengetahuan mitra dalam meningkatkan keberadaan pelanggan secara berkelanjutan pada tempat usaha mitra. Kata kunci: sistem informasi pemasaran, pelatihani, mitra, wirausaha
MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA Rodhiah, Rodhiah; Jayanti, Yunia Arinda; Bravo, Christiandinata Tjandra
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang manjemen sumber daya manusia dalam meningkatkan kinerja saat menjalankan usaha. Mitra yang dijadikan tempat kegiatan adalah UKM yang bergerak dalam bidang kerajinan tangan bernama aryanie craft . Lokasi mitra terdapat di Kota Serang propinsi Banten. Kegiatan PKM didasarkan pada observasi awal pada mitra, dimana mitra belum mendapatkan pembekalan tentang manajemen sumber daya manusia, sehingga masih lemahnya mitra dalam memahami manajemen sumber daya manusia yang dapat meningkatkan kinerja. Metode pelaksanaan kegiatan adalah pelatihan melalui zoom meeting. Adapun terkait materi yang ingin disampaikan ke mitra disajikan dalam bentuk PPT. Materi yang terkait diberikan ke mitra adalah pengenalan manajemen sumber daya manusia, fungsi manajerial dan fungsi operasional dari MSDM. Hasil kegiatan dari PKM ini telah selesai dn berjalan lancar, mitra dapat lebih memahami MSDM yang perlu dikelola dalam Upaya meningkatkn kinerja dari produk yang dihasilkan mitra. Kata kunci: Manajemen sumber daya manusia, kinerja, pelatihani, mitra, wirausaha
FAKTOR – FAKTOR YANG MEMPENGARUHI GREEN PURCHASE INTENTIONS AIR MINERAL AQUA DI JAKARTA Andriyanto, Njo Felix; Rodhiah, Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10906

Abstract

The purpose of this research is to find out whether environmental awareness, green product advertising, environmental knowledge can affect green purchase intention and whether green purchase intention can affect the environmental knowledge of the people in Jakarta. This research uses descriptive research method. Researchers also used the online survey method to collect data from samples in Jakarta. The probability sampling method is used to facilitate sampling from the population in Jakarta. The results of this study found that environmental awareness and green product advertising have a positive effect on green purchase intention but not significant, for environmental knowledge it has a positive and significant effect on green purchase intention, and green purchase intention has a positive and significant effect on environmental knowledge. The limitation of this research is the number of respondents which there are only 202 respondents due to saving research time. This research also only examines environmental awareness, green product advertisement, environmental knowledge, and green purchase intention variables. Researchers hope that this research can help increase sales and find out how much influence Environmental Awareness, Green Product Advertising, and environmental knowledge have on Green Purchase Intention. Key words: Environmental Awarness, Green Product Advertising, Environmental Knowledge, Green Purchase Intention.
FACTORS THAT INFLUENCE ENTREPRENEURIAL INTEREST OF FEB STUDENTS OF TARUMANAGARA UNIVERSITY Rodhiah, Rodhiah; Soerijadi, Randy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10907

Abstract

Entrepreneurship is an important aspect for economic development in a country, because entrepreneurship can maintain economic balance by opening up jobs in a country and can increase people's income. In Law Number 20 of 2008 concerning MSMEs through a conducive business climate and business development. The development of the business climate is carried out by determining various regulations and policies in various aspects of economic life. Therefore, Micro, Small and Medium Enterprises get the maximum opportunity, protection and business support. Business development is carried out by providing mentoring facilities and strengthening assistance to grow and increase competitiveness. The purpose of this study was to find out 1) the effect of entrepreneurship education on the entrepreneurship interest of Tarumanagara University FEB students, 2) the influence of the family environment on the entrepreneurship interest of Tarumanagara University FEB students, 3) the effect of self-concept on the entrepreneurship interest of Tarumanagara University FEB students. The sample selection technique used in this study was non-probability sampling and the sampling technique used was purposive sampling. Data was taken using an online google form questionnaire with a total of 100 respondents. Data processing in this study uses SmartPLS. The sample in this study was FEB students at Tarumanagara University who had taken entrepreneurship courses and were interested in becoming entrepreneurs. The results of this study are 1) Entrepreneurship education has no effect on the entrepreneurship interest of FEB Tatumanagara University students, 2) The family environment has no effect on the entrepreneurship interest of FEB Tarumanagara University students, 3) Self-concept has a positive effect on the entrepreneurship interest of FEB Tarumanagara University students. Keywords: Entrepreneurship Education, Family Environment, Self-Concept, and Entrepreneurial Interest
Co-Authors Ajuanda, Tania Imeylia Andriyanto, Njo Felix Angelika, Ovilea Angriawan, Joshua Steven Arinda, Angeline Bramanto, Peter Bravo, Christiandinata Tjandra Chandra, Dominikus Rinaldo Christinio, Elizabeth Chrstianto, Einstein Clarissa, Tara Goldin, Javier Gracio, Steven Halim, Davin Hartati, Monica Ika Widyani, Agustina Jayanti, Yunia Arinda Jessalonica, Chennan Jocelyn, Fion Jonathan, Calvin Karyo, Daniel Lauren, Owbert Machado, Emilia Maitreyaty, Maitreyaty Margaretha, Rahelia Monica, Yolanda Natacha, Sharen Nataputra, Rafael Pascal Nur Hidayah Oktaviani, Dwi Patricia, Grace Ray, Christian Runtuwene, Meily Helma Soerijadi, Randy Stevie, Stevie Talaar, Timothy Elmore Taniago, Billy Tanuwijaya, Aurelius Yervant Tanzaretha, Clarita Thera, Jufin Valentina Valentina, Valentina Valerie Tiofli, Richelle VERONICA VERONICA Widyani, Augustina Ika William, Reinaldi Winduwati, Septia