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All Journal Jurnal Visual Jurnal Bakti Masyarakat Indonesia Management and Sustainable Development Journal Algor Insyst : Journal of Intelligent System and Computation Journal of Technomaterial Physics Journal of Medical Science; Jurnal Ilmu Medis Rumah Sakit Umum Daerah dr. Zainoel Abidin, Banda Aceh Jurnal Akuntansi Keuangan dan Bisnis Borneo Review : Jurnal Lintas Agama dan Budaya IMAGIONARY : Jurnal Seni, Desain dan Multimedia Ezra Science Bulletin Calakan: Jurnal Sastra, Bahasa, dan Budaya PEDAMAS (Pengabdian Kepada Masyarakat) Oftalmologi: Jurnal Kesehatan Mata Indonesia PENABIBLOS Jurnal Serina Abdimas
Andreas
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Journal : Management and Sustainable Development Journal

 1 
DAMPAK ORIENTASI PELANGGAN DAN INOVASI LAYANAN MELALUI KEMAMPUAN PEMASARAN DINAMIS: PENDEKATAN RESOURCE-BASED VIEW DAN TEORI KEMAMPUAN DINAMIS Andreas; Hiong, Lauw Sun
Management and Sustainable Development Journal Vol. 7 No. 1 (2025): Management and Sustainable Development
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v7i1.1011

Abstract

One of the problems experienced by micro, small, and medium enterprises is ignoring the importance of creating a sustainable marketing strategy and adapting to economic developments in the era of globalization. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis to reveal the relationship between customer orientation and dynamic capability theory, which aims to improve marketing performance in the Small and Medium Enterprise Food and Beverage sector. The population in this study consisted of MSME entrepreneurs in Pontianak city, West Kalimantan, Indonesia with a total sample size of 134 in the food and beverage business sector. The results of the analysis show that the adoption of dynamic capability theory can provide insight to business people to determine marketing strategies that are sustainable and adaptive to economic development.
Co-Authors Anjelina Atnil, Daniel Aurelia, Tania Benedict, Justin Owen Calista, Natasha Camelia Dewi Dr. Setinawati, M.T Edy Edy Ekatni, Triana Hestia Alika K Ismy, Jufriady Jonathan Julius Andi Nugroho, Julius Andi Kusuma, Heru Budi Lauw Sun Hiong Lienardy, Bianca Julita Made Astri, Asvinia Maulana, Achmad Fadhil Maureen, Jeanne Meilda Wiguna Meilyana Chayadi Najla Salma Hanifah Novitasari, Silvi Indri Novitasari Nursusanti, Ayut Perdinan Sinuhaji Pransiska, Flora Prasetyaningrum, Dian Islami Putri , Yulia Putri Ayienda Dinanti Putri, Bella Isa Raharjo, Andre Nyoto Rika Ruth Elisabeth Sadri, Irsad Simon, Bernandus Louis Sri Indarti Suhartono, Alvinna Tamara, Rusdiana Thamrin Valentina, Anny Vania Aurelia Yudhi Aulia