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All Journal Media Statistika Statistika BAREKENG: Jurnal Ilmu Matematika dan Terapan JTAM (Jurnal Teori dan Aplikasi Matematika) J Statistika: Jurnal Ilmiah Teori dan Aplikasi Statistika Jurnal Varian Jurnal Teknologi Informasi : Jurnal Keilmuan dan Aplikasi Bidang Teknik Informatika Jurnal Abdi Insani ESTIMASI: Journal of Statistics and Its Application International Journal Of Science, Technology & Management (IJSTM) JAMBURA JOURNAL OF PROBABILITY AND STATISTICS Jurnal Siger Matematika Journal of Research Applications in Community Services Eksponensial STATISTIKA Journal of Education Technology and Information System
Sifriyani, Sifriyani
Statistics Study Program, Department Of Mathematics, Faculty Of Mathematics And Natural Sciences, Mulawarman University, Samarinda
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Pengaruh Harga Pelayanan Dan Keselamatan Terhadap Tingkat Kepuasan Mahasiswa Dalam Menggunakan Ojek Online Aulia, Nabila; Afif Nurdiansyah, Mochamad; Shalihatunnisa, Shalihatunnisa; Christian, Diego; Angeline Seru, Indra; Sifriyani, Sifriyani; Wanti Wulan Sari, Nariza; Yuniarti, Desi; Atarezcha Pangruruk, Thesya; Nadhilah Widyaningrum, Erlyne
EKSPONENSIAL Vol. 16 No. 2 (2025): Jurnal Eksponensial
Publisher : Program Studi Statistika FMIPA Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/fp39ng21

Abstract

This study aims to analyze the influence of price, service, and safety on the level of satisfaction of FMIPA students at Mulawarman University in using online motorcycle taxi services (Gojek). This study uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). A sample of 100 students was obtained through accidental sampling. The variables studied include price, service, safety, and customer satisfaction, each measured by several indicators. The analysis results indicate that the three independent variables (price, service, and safety) have a positive and significant effect on student satisfaction, with safety being the most dominant factor. The R-square value of 0.669 indicates that the model explains 66.9% of the variability in student satisfaction. Validity and reliability tests show that all constructs meet the model's validity criteria. This study suggests that online ride-hailing service providers should prioritize safety aspects, accompanied by improvements in service quality and reasonable price adjustments to enhance user satisfaction.
Penerapan Metode SEM-PLS pada Kepuasan Pengguna Aplikasi Instagram Tamba, Felicia Joy Rotua; Nasywa, Syarifah; Salsabila, Adellia; Khoiruddin, Ahmad Zulfikar; Tandi Kala, Ezra Alfrianto; Sifriyani, Sifriyani; Sari, Nariza Wanti Wulan; Yuniarti, Desi; Nadhilah Widyaningrum, Erlyne; Atarezcha Pangruruk, Thesya
EKSPONENSIAL Vol. 16 No. 2 (2025): Jurnal Eksponensial
Publisher : Program Studi Statistika FMIPA Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/a8agna87

Abstract

Social media platforms, particularly Instagram, have emerged as widely utilized channels among diverse user groups, including university students, for information sharing, social interaction, and entertainment purposes. The study seeks to analyze how Instagram quality, perceived benefits, and social interaction contribute to user satisfaction and loyalty within the FMIPA community at Mulawarman University.  The SmartPLS 3.0 software facilitates the use of the Structural Equation Modelling technique based on Partial Least Squares (SEM-PLS) in this investigation.  The results show that each of the three independent factors significantly and favourably affects user pleasure, which in turn significantly boosts customer loyalty. The R-square values of 0.685 for satisfaction and 0.655 for loyalty suggest that the proposed model adequately explains the relationships among the variables. Furthermore, all measurement indicators were confirmed to be both valid and reliable. In conclusion, the study demonstrates that users’ positive perceptions of Instagram’s quality, benefits, and social interaction contribute to enhanced satisfaction and foster greater loyalty toward the platform.
Co-Authors A'yun, Qonita Qurrota Afif Nurdiansyah, Mochamad Afriani, Nur Alam, Muhammad Zainul Andrea Tri Rian Dani Angeline Seru, Indra Anggraeni, Sitti Anisar, Anggi Putri Asnita, Asnita Astafira, Ilyas Atarezcha Pangruruk, Thesya Aufi, Tresna Restu Aulia, Nabila Bahriah, Ayu Chairunnisa, Nurul Rizky Christian, Diego Clemensius Arles Damayanti, Elok Dani, Andrea Dani, Andrea Tri Rian Darnah Andi Nohe Darnah, Darnah Dedi Rosadi Deni Sunaryo Eka Nur Amaliah Erlyne Nadhilah Widyaningrum Etty Puji Lestari Fadlirhohim, Rizki Dwi Fatia Fatimah Fauziyah, Meirinda Febriana Rinda Sihotang Febriyani, Eka Riche Fidia Deny Tisna Amijaya Gerald Claudio Messakh Hadi Koirudin Hidayanty, Nurul Ilma Hillidatul Ilmi I Nyoman Budiantara Ika Purnamasari Ilmi, Hillidatul Kesuma, Ahmad Rizky Khoiruddin, Ahmad Zulfikar Khotimah, Ariska Khusnul Kosasih, Raditya Arya Lestari, Tri Septi Ayu M. Fariz Fadillah Mardianto Mahmuda, Siti Mar'ah, Zakiyah Mar’ah, Zakiyah Meirinda Fauziyah Memi Nor Hayati Memi Nor Hayati Messakh, Gerald Claudio Mohammad Nurul Huda Muhammad Hunaipi Pratama Mumtaz, Ghina Fadhilla Nabilla, Maghrisa Ayu Nadia Serena NARITA YURI ADRIANINGSIH Nariza Wanti Wulan Sari Nasywa, Syarifah Novalia, Viona Nugraha, Pratama Yuly Nur, Yumi Handayani Nuraini, Ulfa Siti Nurmayanti, Wiwit Pura Padatuan, Aprianti Boma Pangruruk , Thesya Atarezcha Pangruruk Paradilla, Yunda Sasha Pasarella, Muhammad Danil Purnaraga, Tirta Putra, Fachrian Bimantoro Putri, Asyifa Charmadya Rabiatul Adawiyah Rahman, Athaya Azahra Rahmania Rahmania Raihani, Risti Rian Dani, Andrea Tri Rinanda, Farikah Ayu Rito Goejantoro, Rito Salsabila, Adellia Saputri, Marisa Nanda Sari, Ar Ruum Mia Saska, Indria Shalihatunnisa, Shalihatunnisa Siti Mahmuda SITI MAHMUDAH Sitohang, Frans Karta Sayoga Sri Wahyuningsih Sri Wahyuningsih Surya Prangga Suyitno Suyitno Suyitno Suyitno Tamba, Felicia Joy Rotua Tandi Kala, Ezra Alfrianto Tutik Handayani Tutik Handayani, Tutik Vita Ratnasari Wasono, Wasono Wianita Noviani Wiyli Yustanti Yuniarti, Desi Zarkasi, Rifka Nurfaiza Zen, Muhammad Aldani