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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Spectral Edukasi Lingua Sastra Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Indonesian Journal of Islamic Economics and Business AJAD : Jurnal Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Neo Journal of economy and social humanities ENJEL: English Journal of Education and Literature Jurnal Manajemen, Akuntansi, Ekonomi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Kajian Bahasa dan Sastra (KABASTRA) Jurnal Informatika Ekonomi Bisnis SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Pendidikan & Pengajaran IPSSJ LAN TABUR: JURNAL EKONOMI SYARIAH SAKALIMA: Pilar Pemberdayaan Masyarakat Pendidikan
Zulaikah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect of Customer Experience, Product Variation and Customer Satisfaction on Customer Loyalty in Islamic Business Perspective (Study on Customer of PT. Pegadaian CP Tanjung Karang Center) Jayanti, Lilis; Zulaikah; Susanti, Yeni
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.299

Abstract

This study aims to analyze the effect of customer experience, product variation and customer satisfaction on customer loyalty at PT. Pegadaian CP Tanjung Karang Center. This type of research is a quantitative research with descriptive and associative approach. In this study the population used is the customer of PT. Pegadaian CP Tanjung Karang Center. Determination of the sample size is based on the calculation of the slovin method, then the number of samples in this study is 100 respondents. The data collection technique of this study is spread questionnaire. Data analysis tools used in this study using SPSS 25. The results of the study explain that customer experience has a positive and significant effect on customer loyalty. Good experience, honesty, and fairness in Islamic business is able to increase trust and loyalty. Product variations also have a positive and significant effect on loyalty, because they are able to meet the needs of various customers. Customer satisfaction shows a positive and significant influence on loyalty satisfied customers will tend to remain loyal and have ongoing confidence in PT. Pegadaian services. Simultaneously, the three variables together affect customer loyalty positively and significantly. In the Islamic business perspective, transparency, honesty, and trustworthiness are the basis for creating customer satisfaction and loyalty, as well as supporting business sustainability, increasing the trust of the PT. Pegadaian community.
The Influence of Lifestyle, Risk Perception, and Ease of Transaction on the Decision to Use Digital Wallet Payment Method is Reviewed in an Islamic Business Perspective : (A Study on DANA Application Users in Bandar Lampung) Elfany; Zulaikah; Yeni Susanti
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.300

Abstract

This study aims to identify “the influence of lifestyle, risk perception and ease of transaction on decisions using digital wallet payment methods reviewed in the perspective of Islamic Business (study on dana application users in Bandar Lampung). This study uses a quantitative approach. The population in this study are users of the application of funds in the city of Bandar Lampung. Obtained the number of samples of 96.04 rounded to 100 respondents by using the formula unknown population and using purposive sampling techniques. Based on the results of research that has been conducted, it shows that lifestyle, risk perception, and ease of transaction partially have a positive and significant effect on decisions using digital wallet payment methods. Lifestyle, risk perception, and ease of transaction simultaneously have a positive and significant effect on the decision to use the digital wallet payment method on DANA application users in Bandar Lampung City.
Analisis Strategi Bank Dalam Pengembangan Sumber Daya Manusia Guna Meningkatkan Kinerja Karyawan Wulandari; Ridwansyah; Zulaikah
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1505

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan sumber daya manusia yang diterapkan oleh BPRS Mitra Agro Usaha Bandar Lampung serta pengaruhnya terhadap kinerja karyawan. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi langsung, wawancara mendalam dengan pimpinan dan karyawan, serta dokumentasi yang berkaitan dengan kegiatan pengembangan sumber daya manusia. Pemilihan informan dilakukan secara purposive sampling agar data yang diperoleh sesuai dengan tujuan penelitian. Hasil penelitian menunjukkan bahwa BPRS Mitra Agro Usaha Bandar Lampung telah menerapkan berbagai strategi pengembangan sumber daya manusia, seperti pelatihan kerja, pembinaan rutin, mentoring, dan evaluasi kinerja. Strategi tersebut dinilai mampu meningkatkan pengetahuan, keterampilan, dan sikap kerja karyawan sehingga berdampak positif terhadap kinerja dan kualitas pelayanan kepada nasabah. Namun demikian, penelitian ini juga menemukan beberapa kendala, seperti keterbatasan waktu pelatihan yang sering berbenturan dengan jam kerja serta adaptasi karyawan terhadap sistem dan teknologi digital yang masih membutuhkan pendampingan. Oleh karena itu, bank disarankan untuk mengatur jadwal pelatihan yang lebih fleksibel, memperkuat pendampingan pasca-pelatihan, serta melakukan evaluasi secara rutin terhadap program pengembangan sumber daya manusia. Dengan strategi yang tepat dan berkelanjutan, pengembangan sumber daya manusia diharapkan dapat meningkatkan kinerja karyawan dan mendukung pencapaian tujuan organisasi secara optimal.
Co-Authors Ainur Rohmah, Ainur Aliyah, Tsabitah Anggrainy, Rita Anisa Rahmawati Anistya Pratama Any Eliza Arief Hadziq Fikri Arif, Fatkul Aziz, Saddam Beni Setiawan Dara Ditha, Meylani Dian Wijayanti Eka Agustina Elfany Harida, Lisa Hastuti Retno Kuspiyah, Hastuti Retno Iluh karina Isma, Atika Faizatul Jovanka, Novaliz Cita Juita, Nelya Khusnah, Anisa Ul Lestari, Lilia Putri Lestariza, Tri Liawati, Dede Lilis Jayanti M. Yusuf Bahtiar, M. Yusuf Mansyah, Budi Marliyus Sunarhati, Marliyus Mia Selvina Mochammad Imron Awalludin Mufatikhaturrohmah, Salma Mufidah, Aqlin Naila Rosydatul Muhammad Iqbal Nia Kurniati Nur Hasanah Nurlaili Oktaviana, Ajeng Papahan, Ilham Prasetio, Kiki Agung Ridwansyah Riska Mauliana Sanifah, Hani Ulia Sarmila Shofa, Ghefira Zahira Sifaurohmah, Ima Sintania Sofiana, Ananda Mery Widya Anggraini WULANDARI Yeni Susanti Yeni Susanti