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All Journal Jurnal Kajian Manajemen Bisnis Abjadia, International Journal of Education JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Edu Cendikia: Jurnal Ilmiah Kependidikan Indo-MathEdu Intellectuals Journal Innovative: Journal Of Social Science Research Jurnal Hukum Bisnis ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Azhari, Devi Syukri
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Kajian Manajemen Bisnis

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Meningkatkan pemahaman mahasiswa terhadap manajemen pemasaran melalui metode pembelajaran peta konsep (mind mapping) Azhari, Devi Syukri
Jurnal Kajian Manajemen Bisnis Vol 9, No 1 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.223 KB) | DOI: 10.24036/jkmb.10890300

Abstract

This research aims to improve the quality of Marketing Management learning, to enhance student enthusiasm for learning, to improve lecturers' skills in developing learning models and media, and to improve student learning achievement. The results showed that students' learning achievements experienced an increase in each cycle. Mastery of student learning before applying the concept map method 0%, after applying the concept map method, mastery learning from students after the final test is 9 4%. Interest, activeness, and collaboration of students in the learning process with a range of 1-4 results are good (3.44). The results of observations on the skills of lecturers in the management of learning using the concept map method with a range of 1-4 show good results with the mean of cycle 1, cycle 2, and cycle 3, 38. The score is the average of all aspects observed in three cycles.Keywords:Marketing management; mind mapping learning method.
Co-Authors Abdul Basit Ahmad, Aprizal Ahyani, Edi Ashabul fadhli Elmi Rahmawati, Elmi Erliana, Leni Hendrayadi, Hendrayadi Ingriza, Resva Maisura Maisura Medina, Pinta Mustapa, Mustapa Nerru Pranuta Murnaka, Nerru Pranuta Qurba, Alqanit Ratna Kasni Yuniendel Romat Efendi Sipahutar, Mardianto, Wahyudin Nur Nasution Solly Aryza Syahri, Putri Ulandary, Yury Usdarisman, Usdarisman Usman Usman