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All Journal SOSIALITA YUME : Journal of Management IDENTIFIKASI: Jurnal Ilmiah Keselamatan, Kesehatan Kerja dan Lindungan Lingkungan eCo-Buss Jurnal Terapung : Ilmu - Ilmu Sosial International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Journal of Education Research East Asian Journal of Multidisciplinary Research (EAJMR) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Jurnal Ilmiah Cano Ekonomos Journal of Accounting Taxing and Auditing (JATA) Jurnal Pengabdian UMKM Journal of Economics, Bussiness and Management Issues International Journal of Economics, Business and Innovation Research
Ardansyah, Ardansyah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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IMPLEMENTASI PENERAPAN KURIKULUM PENDIDIKAN KARAKTER SISWA DI MADRASAH IBTIDAIYAH HIDAYATUSSHIBYAN Ardansyah, Ardansyah; Rahmi, Agustina
Jurnal Terapung : Ilmu - Ilmu Sosial Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jt.v7i1.18516

Abstract

Penelitian ini bertujuan untuk mendeskripsikan implementasi kurikulum dalam penerapan pendidikan karakter siswa di Madrasah Ibtidaiyah Hidayatusshibyan, serta mengidentifikasi faktor pendukung dan penghambat dalam pelaksanaannya. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode field research, di mana data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa implementasi kurikulum pendidikan karakter telah berjalan dengan baik, tetapi masih terdapat siswa yang tidak mematuhi peraturan sekolah. Faktor pendukung meliputi dukungan dari kebijakan sekolah, kegiatan ekstrakurikuler, dan peran guru sebagai teladan. Namun, beberapa hambatan masih ditemukan, seperti minimnya pengawasan orang tua dan kurang optimalnya kontrol guru terhadap perilaku siswa. Untuk mengatasi hambatan tersebut, pihak sekolah melakukan evaluasi berkala, memperkuat pendidikan karakter melalui kegiatan pengembangan diri, pembelajaran berbasis nilai, dan budaya sekolah, serta meningkatkan peran guru sebagai model karakter yang baik bagi siswa. Penelitian ini memberikan wawasan bagi sekolah dalam menyempurnakan strategi penerapan pendidikan karakter yang lebih efektif.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Minuman Kedai Kopi Square di Kota Bandar Lampung Yuliana, Yuliana; Ardansyah, Ardansyah
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.265

Abstract

This Square Coffee Shop is located on Wolter Monginsidi Street No.50 Bandar Lampung City. This study reviews the problem of Marketing Strategy Analysis in Beverage Sales at the Square Coffee Shop in Bandar Lampung City. The type of researcher used is a qualitative method using interview techniques, and documentation is carried out in order to obtain information or reports through business owners and employees. The essence of this research is how to analyze the marketing strategy in increasing the sales of beverages at the Square Coffee Shop in Bandar Lampung City? The research shows that management regarding marketing strategy includes: 1) Segmentation, 2) Targeting, 3) Positioning, and 4) Marketing Mix. The results are quite reliable, namely: Applying Marketing Strategies in improving current marketing both in not determining segmentation, targeting, positioning, and marketing mix which can then increase sales and income.
Marketing Strategy Analysis Of Consumer Purchase Interest In The Covid-19 Pandemic Laksmi Kebaya Store Lampung Sriyani, Ni Wayan Dewi; Ardansyah, Ardansyah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.1.115-120

Abstract

Marketing strategy is a set of goals and objectives, policies and rules that give direction to the company's marketing efforts from time to time, at each level and its references and allocations, especially as the company's response to the changing environment and competitive conditions. This study aims to analyze marketing strategies in increasing consumer buying interest at the Laksmi Kebaya store in Lampung. The research method used is descriptive qualitative research method using SWOT analysis technique. The data collection method used is using observation and interviews. The benefit of this research is to add insight into the importance of understanding marketing concepts, as a reference in dealing with the same problem later and become important input for companies in knowing marketing strategies for consumer buying interest. Based on the results of the SWOT analysis, it can be concluded that the strength factor analysis of the Laksmi Kebaya store has a score of 1.92 and the weakness factor has a score of 1.27, so that the total internal score of the company is 3.19 while the results of the opportunity factor of the Laksmi Kebaya shop have a score of 1. 58 and threats have a score of 1.37 so that the total score on external factors is 2.95. From the results of the analysis of these factors, the Laksmi Kebaya shop is in the first quadrant position, namely the Growth strategy (development strategy).
Influence Of Work Motivation, Work Environment And Work Discipline On The Work Productivity Of Employees In Bebek Hi Restaurant. Slamet Bandar Lampung During The Covid-19 Pandemic Amriyadi, Amriyadi; Ardansyah, Ardansyah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.1.129-136

Abstract

Pak Slamet's fried duck restaurant has been around since 1986, Pak Slamet's first stall, standing on the side of the Solo-Yogya road. Initial observations found problems related to employee productivity at Bebek Hi Restaurant. Slamet Bandar Lampung, namely employee productivity which has decreased, one of which is due to the impact of Covid-19 which has an impact on decreasing employee productivity and restaurant income. The purpose of this study was to determine the effect of work motivation, work environment and work discipline on the work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung during the Covid-19 pandemic. This study uses quantitative research methods. Data analysis used multiple linear regression analysis. Based on the results of research and discussion, it can be concluded that there partial work motivation on work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung. There partial the work environment on the work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung. There partial work discipline on the work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung. There simultaneous work motivation, work environment and work discipline on work productivity at Bebek Hi Restaurant. Welcome to Bandar Lampung.
Faktor-Faktor Yang Mempengaruhi Minat Investasi di Pasar Modal Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Muhyiddin, Kholis; Ardansyah, Ardansyah
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2991

Abstract

Kajian ini berujuan untuk menganalisis kontribusi motivasi dan pengetahuan investasi pada minat berinvestasi di pasar modal pada mahasiswa Universitas Bandar Lampung. Latar belakang penelitian ini didasari oleh rendahnya partisipasi mahasiswa dalam aktivitas investasi meskipun telah tersedia fasilitas edukatif seperti Galeri Investasi. Penelitian ini menerapkan metodologi mixed method disertai pendekatan kuantitatif sebagai utama melalui kuesioner, serta kualitatif sebagai pendukung. Sampel penelitian terdiri dari 40 mahasiswa yang telah memperoleh materi tentang investasi. Hasil analisis regresi linier berganda memperlihatkan bahwasanya motivasi investasi berkontribusi positif dan signifikan pada minat investasi. Sebaliknya, pengetahuan investasi justru berkontribusi negatif dan signifikan, yang mengindikasikan bahwa ketika pengetahuan mahasiswa semakin tinggi, minat mereka untuk berinvestasi akan semakin rendah. Secara simultan, kedua variabel tersebut berkontribusi signifikan pada minat investasi dengan nilai koefisien determinasi (R²) sebesar 84,5%. Temuan ini memberikan implikasi bahwa edukasi investasi perlu dirancang secara praktis dan aplikatif agar dapat mendorong minat berinvestasi, terutama di kalangan mahasiswa. Penelitian ini merekomendasikan integrasi teori dengan praktik melalui simulasi atau pengalaman langsung untuk membentuk persepsi positif pada investasi di pasar modal.
EFEKTIVITAS PENGGUNAAN RASIO KEUANGAN SEBAGAI ALAT BANTU DALAM PENGAMBILAN KEPUTUSAN MANAJEMEN KEUANGAN DI PT UNILEVER TBK PERIODE 2019-2023 Ardansyah, Ardansyah; Anisa Hasan, Sarah
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3712

Abstract

Penelitian ini mengevaluasi efektivitas rasio keuangan dalam mendukung pengambilan keputusan manajemen keuangan PT Unilever Tbk selama 2019–2023. Menggunakan pendekatan kualitatif deskriptif dan eksplanatif, analisis difokuskan pada rasio likuiditas, profitabilitas, solvabilitas, dan aktivitas. Data diperoleh dari laporan keuangan tahunan perusahaan. Hasil menunjukkan bahwa meskipun rasio keuangan memberikan gambaran penting terkait kondisi keuangan, terdapat penurunan efektivitas pada tahun 2021–2022. Kesimpulannya, rasio keuangan tetap menjadi alat analisis yang berguna, namun perlu dilengkapi dengan pertimbangan faktor eksternal agar keputusan manajerial lebih optimal.
ANALISIS STRATEGI PEMASARAN DAN KERJA SAMA DENGAN INFLUENCER DALAM MENINGKATKAN KUALITAS MERK (STUDI KASUS UMKM “WARUNG KOPI DAN BAKSO PATTIMURA” DI BANDAR LAMPUNG) Sinaga, Maria Betrisia; Ardansyah, Ardansyah; Hestina, Aprillia; Ardana, Luthfia; Mariyana, Mika; Sari, Riska Novita
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9322

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran dan kerja sama dengan influencer dalam meningkatkan kualitas merek, dengan studi kasus UMKM “Warung Kopi dan Bakso Pattimura” di Bandar Lampung. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa kerja sama dengan influencer secara signifikan meningkatkan kesadaran merek dan keterlibatan konsumen. Analisis strategi menunjukkan bahwa pemanfaatan platform media sosial seperti Instagram dan TikTok dalam promosi produk berdampak positif terhadap persepsi merek. Namun, tantangan yang dihadapi adalah menjaga konsistensi kualitas konten dan beradaptasi dengan tren digital yang cepat berubah.
Pengaruh Struktur Modal Terhadap Nilai Perusahaan Studi Kasus Pada PT Bank Central Asia Tbk Ardansyah, Ardansyah; Meilani, Asi Chintia
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1453

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal terhadap nilai perusahaan dengan studi kasus pada PT Bank Central Asia Tbk (BCA) selama periode 2019–2024. Struktur modal diukur melalui Debt to Equity Ratio (DER) dan Long-Term Debt to Equity Ratio (LTDR), sementara nilai perusahaan direpresentasikan dengan Price to Book Value (PBV). Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda untuk menguji pengaruh simultan dan parsial dari variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa DER dan LTDR berpengaruh signifikan terhadap PBV, baik secara simultan maupun parsial. Nilai koefisien determinasi sebesar 64% menunjukkan bahwa struktur modal memberikan kontribusi substansial terhadap nilai perusahaan. Temuan ini mengindikasikan bahwa strategi struktur modal yang konservatif namun efisien pada BCA mampu meningkatkan persepsi pasar dan menumbuhkan kepercayaan investor. Penelitian ini memberikan implikasi bahwa dalam sektor perbankan, pengelolaan struktur modal yang prudent merupakan salah satu faktor kunci dalam menciptakan nilai pasar yang berkelanjutan. Oleh karena itu, pengambilan keputusan terkait struktur modal harus disesuaikan dengan konteks risiko, regulasi, dan karakteristik bisnis yang spesifik.
The Influence of Social Commerce Construct on Consumer Trust and Purchase Intention at Shopee Indonesia Al-Jundi, Rega Dinzki; Ardansyah, Ardansyah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i7.9722

Abstract

The aim of this research is to find out how big social commerce construct on consumer trust in Shopee Indonesia and to find out how much influence it has social commerce construct on purchase intentions at Shopee Indonesia. This research uses quantitative methods with a sample size of 100 respondents from social commerce Shopee Indonesia data in this research was analyzed using SPSS Version 25.0 analysis assistance. The research results show that social commerce construct has a significant positive effect on consumer trust in Shopee Indonesia as well social commerce construct has a significant positive effect on purchase intention at Shopee Indonesia.
Improving the Quality of Financial Records Towards the Effectiveness of MSME Business Management Yera Reflection Bandar Lampung Lase, Bernard Putra Fajar Jaya; Ardansyah, Ardansyah
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.214

Abstract

In preparing financial reporting, entrepreneurs can use financial accounting standards (SAK). Financial Accounting Standards (SAK) is a standard that regulates the process of preparing and presenting financial statements in order to create uniformity that can be understood by various stakeholders. However, not many MSME entrepreneurs apply financial accounting standards to manage their business financial reports. Improving the quality of financial reporting can support the effectiveness of business management. This study aims to look at the quality of financial reporting of Yera Reflexology and its impact on the effectiveness of business management. The Method have used qualitative descriptive. In this study using three techniques for data collection, namely data reduction, data presentation, conclusion drawing. From the results of research conducted at Yera Reflexology, it shows that the financial reporting carried out is still very simple and not in accordance with financial accounting standards. Yera reflection's financial report are still classified as very simple because business owners do not have knowledge of financial accounting standards for MSME so that business owners cannot present complete financial information.
Co-Authors Al-Jundi, Rega Dinzki Amriyadi, Amriyadi Anisa Hasan, Sarah Aprinisa Ardana, Luthfia Ardansyah, Nicholas Albertus, Aurora, Malida Bambang Pratowo Budiman, Ali fitria ningsih Hendri Dunan Hepiana Patmarina, Hepiana Hestina, Aprillia Lase, Bernard Putra Fajar Jaya M. Oktaviannur M. Yusuf Sulfarano Barusman Mariyana, Mika Marlinda Marlinda Meilani, Asi Chintia Muhammad Ferdiansyah Asari Muhyiddin, Kholis Rahmi, Agustina Rakel Yoandri Ribowo, Riko Sari, Riska Novita Sena, I Made Ian Ok May Simarmata, Marudut J.F. Sinaga, Maria Betrisia Sitanggang, David Pasroha Sriyani, Ni Wayan Dewi Sumenang, Bambang Virgawenda, Tina Yuliana Yuliana Yuliana, Lina Zainul, L. M.