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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal Economic and Strategy (JES) Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Jurnal Ekonomika Manajemen Dan Bisnis KOLONI Pena Dimas: Jurnal Pengabdian Masyarakat JAKBS Business and Economic Publication Journal of Information Systems Management and Digital Business RISK : Jurnal Riset Bisnis dan Ekonomi Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Mahendri, Wisnu
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The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices: Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6344

Abstract

This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies.
Pengaruh Emosional Marketing Terhadap Keputusan Pembelian Melalui Brand Awareness Pada Produk Wardah Anggrena, Dania Fia; Mahendri, Wisnu
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.2054

Abstract

Penelitian ini bertujuan guna menganalisis pengaruh emotional marketing terhadap keputusan pembelian melalui brand awareness pada produk kosmetik Wardah. Penelitian ini dilatarbelakangi oleh semakin tingginya persaingan di industri kecantikan dan pentingnya pendekatan emosional dalam membentuk hubungan konsumen yang kuat terhadap merek. Penelitian ini memakai pendekatan kuantitatif dengan jenis penelitian asosiatif. Teknik pengumpulan data melalui kuesioner terhadap 150 responden yang merupakan mahasiswa Manajemen Universitas KH. Abdul Wahab Hasbullah yang menggunakan produk Wardah. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan alat bantu SmartPLS. Hasil penelitian menunjukkan bahwa emotional marketing berpengaruh signifikan terhadap brand awareness dan keputusan pembelian. Selain itu, brand awareness juga berpengaruh signifikan terhadap keputusan pembelian. Temuan lainnya menunjukkan bahwa brand awareness memediasi pengaruh emotional marketing terhadap keputusan pembelian. Dengan demikian, peningkatan strategi pemasaran emosional dan kesadaran merek dapat memperkuat keputusan konsumen dalam membeli produk Wardah.
Peningkatan Perekonomian Masyarakat Melalui Pelatihan Pembuatan Hidroponik Vertikal Fadhli, Khotim; Mahendri, Wisnu; Yuliana, Anggi Indah; Kartika, Defi; Azizah, Azizah; Widyaningsih, Bekti; Ulfa, Maria; Izzudin, M. Husam; Khudzefi, Azam
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

This community service activity is focused on socializing and training village residents in creating a vertical hydroponic system as a means of improving economic conditions in Ketapang Kuning village. This initiative addresses the problem of limited land and agricultural resources, which hinder local economic development. The main aim is to improve the economy through the introduction of innovative and land-saving agricultural techniques, namely vertical hydroponics, which are expected to provide a sustainable source of income and increase food security for the community. This approach involves holding workshops and hands-on training sessions to educate village residents about the principles and practices of vertical hydroponics. In this community service activity, the team from Unwaha trained village residents, especially PKK women, about vertical hydroponics using the Participatory Action Research (PAR) method, which allows participants to create their own hydroponic systems with guidance from experts. The results show an increase in the understanding of participants who are housewives from Ketapangkuning village regarding how to make vertical hydroponics in a simple way. Apart from that, participants also increasingly understand the importance of the role of housewives in improving the family's economic level through alternative sources of income.  During the mentoring period, participants have also succeeded in implementing a hydroponic system in their homes. This initiative not only meets immediate economic needs but also empowers communities with skills and knowledge for long-term independence.  
Edukasi & Pengenalan Absensi Digital Berbasis RFID di MI Mabniyatul Ihsan Sa'adah, Lailatus; Mahendri, Wisnu; Abdulloh Efendi , Fahmi; Teguh Febriansyah, Toriq Andana; Muhammad Wahid, Abi; Rohmatulloh, Rohmatulloh
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i2.6283

Abstract

This community service program was carried out through KKN-PPM at MI Mabniyatul Ihsan, Mojokerto, focusing on the introduction of digital attendance technology to elementary school students. The issue addressed in this program was the limited digital literacy among students and the lack of knowledge regarding digital attendance systems in schools. The purpose of the program was to improve students’ understanding of digital technology and provide practical experience in using an attendance system. The method applied included interactive lectures, demonstration of a prototype device, hands-on practice, and evaluation through pretest and posttest. The results indicated an increase in students’ comprehension of the concept of digital attendance technology, with the average score rising from 35.16% in the pretest to 45.18% in the posttest. This activity not only enhanced students’ knowledge but also stimulated their interest in technology and provided teachers with insights into the potential application of digital attendance for school administration.    
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Minat Kunjungan Kembali Pasien melalui Kepuasan di Puskesmas Umum Ngimbang Khasanah, Ummi Uswatun; Mahendri, Wisnu
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 1 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i1.384

Abstract

Tujuan dilakukannya penelitian ini Untuk mengetahui apakah ada pengaruh kualitas layanan dan persepsi harga terhadap kunjungan kembali pasien melalui kepuasan di Puskesmas Umum Ngimbang. Lokasi penelitian ini di Jl. Pendidikan No. 2, Tapas, Sendangrejo, Kecamatan Ngimbang, Kabupaten Lamongan, Jawa Timur 62273. Variabel yang ada dalam penelitian ini diantaranya kualitas layanan, persepsi harga, kepuasan, minat kunjungan kembali. Kualitas layanan dan persepsi Harga sebagai variabel eksogen, kepuasan sebagai variabel intervening, minat kunjungan kembali sebagai variabel endogen. Data yang digunakan adalah dari pernyataan responden pada kuesioner. Analisis statistik yang digunakan adalah Structural Equation Modeling (SEM) dan alat uji menggunakan SmartPLS 0.3. Hasil penelitian membuktikan kualitas pelayanan secara positif berpengaruh terhadap kepuasan, kualitas layanan secara tidak berpengaruh positif terhadap minat kunjungan kembali, persepsi harga secara positif berpengaruh terhadap kepuasan, persepsi harga secara positif berpengaruh terhadap minat kunjungan kembali, kepuasan secara positif berpengaruh terhadap minat kunjungan kembali, kualitas layanan secara positif berpengaruh terhadap minat kunjungan kembali melalui kepuasan, kualitas layanan secara positif berpengaruh terhadap minat kunjungan kembali melalui kepuasan.
Co-Authors Abdulloh Efendi , Fahmi Agustianingrum, Naning Farida Ahmad, Nella Nur Nasyatul Aslina Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Anandita, Septian Ragil Anggi Indah Yuliana Anggrena, Dania Fia Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Azizah Azizah Bekti Widyaningsih Fadhli, Khotim Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Huda, Saihul Atho Alaul Husen, Siti Amilia Ilmi, Lutfia Warkhamna Mujizatul Ita Rahmawati, Ita Izzudin, M. Husam Kartika, Defi Khasanah, Ummi Uswatun Khudzefi, Azam Kusumo, Ahmad Wasis Joyo Lutfiana, Nur Zulaikho Maknun, Luklu'ul Maratus Sholihah, Maratus Maria Ulfa Muhammad Wahid, Abi Mukhammad Yusuf, Mukhammad QOMARIYAH, SITI NUR Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Sa'adah, Lailatus Saadah, Lailatus Sari, Dewi Inda Suwardani, Eka Syafa’ah, Alya Fitriani Taqiyuddin, Ahmad Taqiyuddin, Akhmad Teguh Febriansyah, Toriq Andana Usamah, Fahrezi Zakiah, Dayang Nur Fatihatuz