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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Pendidikan Ekonomi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Wahana Pendidikan Abimanyu: Journal of Community Engagement Al-Khidmah Jurnal Pengabdian Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) Management Science Research Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat JHSS (Journal of Humanities and Social Studies) Balance: Jurnal Ekonomi
Soebiantoro, Ugy
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor-Faktor Penentu Keputusan Calon Investor dalam Memilih PT Valbury Asia Futures Surabaya Sebagai Mitra Investasi Wijaya, Rachmat Dicky; Soebiantoro, Ugy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5163

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi keputusan calon investor dalam memilih PT Valbury Asia Futures Surabaya sebagai mitra investasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk memperoleh pemahaman yang mendalam mengenai persepsi, pengalaman, serta pertimbangan subjektif calon investor dalam proses pengambilan keputusan investasi. Informan penelitian berjumlah 12 orang yang dipilih secara purposive, yaitu individu yang pernah mengikuti program edukasi investasi, berinteraksi langsung dengan staf perusahaan, atau memperoleh informasi mengenai layanan PT Valbury Asia Futures Surabaya. Pengumpulan data dilakukan melalui wawancara terbuka secara daring, sehingga informan dapat menyampaikan pandangan secara bebas dan mendalam. Data yang diperoleh kemudian dianalisis menggunakan teknik analisis tematik berdasarkan model Miles, Huberman, dan Saldaña, yang meliputi proses reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa terdapat lima faktor utama yang memengaruhi keputusan calon investor, yaitu kepercayaan yang bersumber dari legalitas dan pengawasan regulator, reputasi perusahaan sebagai pialang berjangka yang kredibel, kualitas pelayanan staf yang dinilai responsif, ramah, dan informatif, efektivitas program edukasi dan promosi melalui seminar maupun workshop, serta persepsi terhadap risiko pasar yang menjadi pertimbangan penting, khususnya bagi investor pemula. Penelitian ini menegaskan bahwa kepercayaan merupakan faktor paling dominan dalam membentuk keputusan investasi, yang dipengaruhi secara simultan oleh reputasi perusahaan, kualitas pelayanan, serta intensitas edukasi investasi. Temuan penelitian ini diharapkan dapat memberikan implikasi praktis bagi PT Valbury Asia Futures Surabaya dalam merumuskan strategi peningkatan literasi investasi, transparansi risiko, serta penguatan kualitas layanan guna meningkatkan minat dan kepercayaan calon investor.
PENGARUH CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SEPATU SANDAL CARVIL PADA APLIKASI TIKTOK Sultony, Yanuar Bhakti; Soebiantoro, Ugy
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2152

Abstract

Social media has become a dominant and effective marketing tool. TikTok, originally known as an entertainment medium, has now transformed into a powerful e-commerce channel. PT Carvil Abadi, an Indonesian shoe and sandal brand, had established itself as a market leader, but experienced a significant decline in market share in 2024 and was challenged by other brands. The main objective of this study is to analyze the influence of content marketing and online customer reviews on purchasing decisions for Carvil sandals on the TikTok app. Data collection was conducted quantitatively using a survey method. A total of 100 respondent as TikTok users and having purchased Carvil sandals participated in the study's questionnaire. The data were processed and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings of this study indicate that content marketing and online customer reviews influence purchasing decisions. This suggests that companies need to improve and promote the quality of digital content and pay attention to the influence of consumer reviews to improve purchasing decisions.
Pengaruh Collaboration Branding dan Kualitas Produk terhadap Keputusan Pembelian Sepatu Compass di Kota Surabaya Icashya Sugara, Zona; Soebiantoro, Ugy
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12203

Abstract

This study ams to analyze the influence of collaboration branding and product quality on the purchasing decisions of Compass shoes in Surabaya. The research is motivated by the increasing competition in the local fashion industry and the collaborative strategies implemented by the Compass brand to expand market share and strengthen consumer loyalty. The method used is descriptive quantitative with a survey approach through questionnares distributed to 96 respondents, who are consumers of Compass shoes in Surabaya. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results show that collaboration branding and product quality have a positive and significant impact on the purchasing decisions of Compass shoes. These findings emphasize the importance of well-planned collaborative marketing strategies and consistent product quality improvements to enhance competitiveness and consumer purchase decisions. This research offers practical contributions for brand management in formulating effective and sustanable marketing strategies in the local fashion market.
Pengaruh Kualitas Produk, Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Laptop Merek Hp (Hewlett Packard) Pada Mahasiswa Di Kota Surabaya Nila Puspita Sari, Adinda; Soebiantoro, Ugy
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.13731

Abstract

This study aims to analyze the effect of product quality, brand image, and price perception on the purchasing decisions of HP (Hewlett-Packard) laptop products among university students in Surabaya. This research employs a quantitative approach with a sample of 112 respondents selected using purposive sampling, with the criteria being students who have previously purchased and used HP laptops. The data analysis technique applied in this study is Structural Equation Modeling based on Partial Least Squares (SEM-PLS), which includes validity testing, reliability testing, and hypothesis testing. The results indicate that product quality does not have a significant effect on purchasing decisions. In contrast, brand image has a positive and significant influence on purchasing decisions, suggesting that a strong brand image can enhance consumer trust. Additionally, price perception also has a positive and significant effect on purchasing decisions, indicating that the alignment between price and perceived benefits is an important factor influencing consumers. This study concludes that brand image and price perception are the main factors affecting the purchasing decisions of HP laptops among university students in Surabaya.
Co-Authors Aji, Revo Yustitia Al Azhari, Muhammad Afif Amalia Amin, Rizky Amriel, Egan Evanzha Yudha Aufar, Muhammad Zharfandi Ayu Pramesti, Aulia Chairunisya, Aprilia Isnaini Dewi Susanti Fahrezy, Moch Rizky Fauziah, Nur Aini Fitrian, Rima Dwi Gunawan, Ryandino Very Hemawan, Muhammad Azzam Firdaus Hidayah, Munirotul Aina Bin Nur Icashya Sugara, Zona Insanniat, Ulummil Kristiandari, Arinda Lestari, Windi Putri Mandasari, Virginia Masfufah, Nina Maulidiyah, Akhmadah Mawardhany, Shelomitha Kumala Muhamad Rifa’i Mutma'innah, Lail Nasru Nadilla, Rosaiva Nila Puspita Sari, Adinda Nugraha, Tegar Zakaria Nurbayzura, Wahyu Olifiana, Aulia Rivayanti, Tesa Putri Salsabila, Feby Shafa, Alfi Syakilah Mayah Sultony, Yanuar Bhakti Susanti, Hany Wijaya, Rachmat Dicky Yudha, Tengku Sandi Yudha Zawawi Zawawi, Zawawi