Article Per Year (5 Year)
p-Index From 2021 - 2026
4.305
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Pendidikan Ekonomi Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Wahana Pendidikan Abimanyu: Journal of Community Engagement Al-Khidmah Jurnal Pengabdian Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) Management Science Research Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat JHSS (Journal of Humanities and Social Studies) Balance: Jurnal Ekonomi
Soebiantoro, Ugy
Unknown Affiliation
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Inovasi Produk Herbal Telang Panjare Untuk Peluang Usaha Warga Kelurahan Gunung Anyar Yudha, Tengku Sandi Yudha; Soebiantoro, Ugy
Abimanyu : Jornal of Community Engagement Vol 5 No 1 (2024): February 2024
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v5n1.p26-35

Abstract

The butterfly flower, usually call the Telang flower, is a type of plant that grows like beans and has purple leaves. Butterfly pea flowers contain anthocyanin compounds, so when used as a solvent, they produce a purple color in food products. The anthocyanin compounds used as natural dyes also have antioxidant properties, which function to ward off free radicals and prevent premature aging and degenerative diseases. In this activity, the community RW1 Gunung Anyar Village, especially the KSH Cadres, were accompanied and given counseling regarding the manufacture and benefits of Telang Panjare Syrup, which can be used as a business opportunity by developing innovative products that can increase the sales value of consumer herbal drinks and create new market share so that this product can become a sustainable business. Panjare Telang Syrup is a beverage product made from herbal ingredients made from Telang flowers, which have a characteristic blue color. Also, the blue color dissolves in water, so the packaging looks attractive. UPN's "veteran" East Java village development team saw a business opportunity and experimented with producing Terang He Panjare His syrup. This idea was finally implemented well in socialization activities with the theme "Business Management Strategies for MSMEs."
The Influence of Brand Image and Electronic Word of Mouth on the Purchase Intention by Data Packages IM3 Prepaid Card for Generation Z in Surabaya Shafa, Alfi Syakilah Mayah; Soebiantoro, Ugy
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11169

Abstract

This research aims to determine the influence of brand image and electronic word of mouth on purchasing interest in prepaid IM3 card data packages. Brand image and electronic word of mouth are considered as factors that can influence a person's interest in purchasing a product. This research targets Generation Z who live in the Surabaya area, with a total of 99 respondents. The sampling technique used purposive sampling with the following respondent criteria: 1) have a smartphone, 2) have a social media account, 3) have a IM3 Simcard. Data analysis in this study using Partial Least Square. The results of this research show that: 1) Brand Image has no effect on purchasing interest in prepaid IM3 card data packages. 2) Electronic Word of Mouth has a positive and significant effect on purchasing interest in prepaid IM3 card data packages.
Pengaruh E - Service Quality terhadap E-Loyalty Tiket di Aplikasi Access by KAI Dengan E-Satisfaction Sebagai Variabel Intervening Fauziah, Nur Aini; Soebiantoro, Ugy
INOVASI Vol. 11 No. 1 (2024): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v11i1.p215-224.40443

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality terhadap E-Loyalty melalui E-Satisfaction sebagai variabel intervening pada pengguna aplikasi Access by KAI. Penelitian ini berfokus pasa aplikasi transaportasi umum berupa kereta api yang paling banyak digunakan oleh masyarakat. Populasi pada penelitian ini yaitu Mahasiswa Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur. Sampel dipilih menggunakan teknik purposive sampling dengan memperoleh 98 responden. Penelitian ini menggunakan Partial Least Square (PLS) sebagai teknik analisis data. Hasil penelitian ini menunjukkan bahwa E-Service Quality memiliki kontribusi terhadap E-Satisfaction, E-Service Quality memiliki kontribusi terhadap E-Loyalty, E-Satisfaction memiliki kontribusi terhadap E-Loyalty, dan E-Service Quality memiliki kontribusi terhadap E-Loyalty melalui E-Satisfaction.
The Influence Of Digital Marketing, Product Quality, And Online Customer Reviews On The Purchase Decisions Of Maybelline Cosmetic Products Among Students In Surabaya Susanti, Dewi; Soebiantoro, Ugy
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.58

Abstract

Digitalization has changed the way cosmetic companies operate, market their products, and interact with consumers. One company that has excellent cosmetic product quality and continues to innovate as time goes on is Maybelline. Maybelline leverages the power of social media to introduce new products, share makeup tutorials, and interact directly with consumers. The objective is to determine the influence of digital marketing, product quality, and online customer reviews on purchasing decisions. This study employs a non-probability sampling method using purposive sampling. The sample size consists of 152 respondents. Based on the results of the SEM Partial Least Squares (PLS) version 4.0 data analysis, it is evident that digital marketing, product quality, and online customer reviews have a positive and significant influence on the decision to purchase Maybelline cosmetic products. The findings of this study indicate that intensive digital marketing, high-quality products, and numerous positive reviews will drive purchase decisions for Maybelline cosmetic products and maintain their position in the competitive beauty market.
The Influence of Product Quality and Service Quality on Customer Satisfaction at Jogja Printing Madison Aji, Revo Yustitia; Soebiantoro, Ugy
Jurnal Ekonomi Balance Vol. 19 No. 1 (2023): June 2023
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v19i1.11118

Abstract

The development of an increasingly developing era makes a lot of competition between competitors in various sectors. Starting from the industrial sector to retail. One that is experiencing intense competition in today's era is a company engaged in the printing sector. This happened in the printing sector when there were several new companies that came with renewable technology, causing the companies that were first engaged in the printing sector to experience a decline in sales. To survive against other competitors, entrepreneurs in the printing sector must be more creative and innovative to be able to compete. There are several ways that several companies engaged in the printing sector can use to stay afloat in the face of new competitors like today. For example, by providing a price cut, improving the quality of their products, or improving the quality of the services they provide to customers. The measurement scale used in this study uses a linkert scale using a non-probability technique aside from the accidental sampling method for sampling. Researchers used samples from the existing population of 55 respondents. The data collection was carried out by researchers using a questionnaire distribution system with Partial Least Square (PLS) analysis techniques. The results of the study indicate that product quality and service quality have a significant positive effect on customer satisfaction at the printing press Jogja printing in Madiun
The Influence of Digital Marketing and Electronic Word of Mouth (E-WOM) on Purchasing Decisions for Wardah Lipstick Product in Surabaya Mutma'innah, Lail Nasru; Soebiantoro, Ugy
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is intended to analyze the influence of digital marketing and e-WOM on purchasing decisions of Wardah Lipstick products in Surabaya. The research adopted a quantitative method with a causal associative design. Primary data was sourced from 98 respondents using an online questionnaire and purposive sampling. The Data were examined through the Partial Least Square (PLS) method with SmartPLS software, including both outer model and inner model assessments. Findings reveal that digital marketing had a favorable and significant impact on consumer purchase decisions, with accessibility identified as the most dominant indicator. Furthermore, e-WOM also affects buying behavior in a positive and significant manner, with valence of opinion serving as the dominant indicator. These results highlight that the combination of effective digital marketing strategies and positive consumer reviews can strengthen consumer purchasing decisions toward local cosmetic products.
The Effect of Advertising, Product Quality, and Brand Image on Repurchase Interest for Samsung Smartphones in Surabaya Maulidiyah, Akhmadah; Soebiantoro, Ugy
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly competitive smartphone industry in Indonesia has prompted companies to innovate in advertising, product quality, and brand image to boost consumer repurchase interest. This study was conducted to analyze the contribution of these three factors to the repurchase interest in Samsung smartphones in Surabaya. This study employed a quantitative approach using a purposive sampling technique with 114 respondents. Data were collected via an online questionnaire. The criteria for respondents included being at least 17 years old, having used a Samsung smartphone for at least one year, and being a resident of Surabaya. The data analysis was performed using the Partial Least Square (PLS) method to test for validity, reliability, and hypotheses. The research results indicate that advertising and brand image have a positive and significant effect on repurchase interest. In contrast, product quality was found to have a positive but not significant effect on repurchase interest.
Pengaruh E-WOM dan Kualitas Produk Terhadap Keputusan Pembelian Cream Blush Wardah Colorfit di Kota Surabaya Amalia Amin, Rizky; Soebiantoro, Ugy; Mandasari, Virginia
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12110

Abstract

A major factor in Indonesia's booming cosmetics and beauty industry is people's increasing awareness of the power of makeup as a means of self-expression, creativity, and confidence boost. Examining how E-WOM and product quality affect consumers' decisions to buy Wardah Colorfit cream blush in Surabaya is the aim of this study. One hundred and forty residents of Surabaya were given questionnaires as part of the quantitative research approach. Non-probability sampling with a purposive approach was the sampling method employed. Using SmartPLS software version 3.0, the PLS method was used for data analysis. With a P value of 0.000 (below the 0.05 threshold) and a path coefficient of 0.344, the analysis's findings show that the E-WOM variable significantly and favorably influences purchasing decisions. With a path coefficient of 0.457 and a P value of 0.000 (<0.05), the product quality variable also demonstrated a significant positive influence on purchasing decisions.This means that the better the content uploaded on social media, the better the consumer's purchasing decision. Meanwhile, the better the product quality, the more influential it is on the purchasing decision. These findings emphasize the importance of E-WOM and good product quality, which impact the consumer's decision-making process
Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Produk Hand & Body Lotion Vaseline Gluta-Hya di Kota Surabaya Ayu Pramesti, Aulia; Soebiantoro, Ugy; Mandasari, Virginia
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12111

Abstract

Marketing plays a vital role in business success, where well-designed strategies such as high product quality and online customer reviews serve as a key determinants of consumer purchasing decisions. This study aims to examine the influence of product quality and online customer reviews on purchasing decisions for Vaseline Gluta-Hya hand & body lotion in Surabaya. A quantitative approach was employed, using purposive sampling with a total of 98 respondents. Data were analyzed using the PLS-SEM method with the assistance of SmartPLS version 4. The results show that both product quality and online customer reviews have a positive and significant effect on purchasing decisions. These findings indicate that consumers of Vaseline Gluta-Hya tend to choose products that offer tangible benefits and added value compared to competing products in the market. Moreover, online customer reviews serve as a crucial source of information for consumers in evaluating the product’s quality, strengths, and weaknesses.
Analisis Peran Dukungan Organisasi Terhadap Stres Kerja Dan Niat Pindah Karyawan Front Office Di PT Valbury Asia Futures Surabaya Gunawan, Ryandino Very; Soebiantoro, Ugy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5151

Abstract

Penelitian ini bertujuan untuk mengeksplorasi celah riset terkait bagaimana stres kerja memengaruhi hubungan antara dukungan di tempat kerja dan keinginan karyawan untuk meninggalkan pekerjaan mereka, dengan fokus khusus pada karyawan bagian depan (front office) yang bekerja di bawah tekanan tinggi di PT Valbury Asia Futures Surabaya. Menggunakan metode kualitatif dengan pendekatan fenomenologi interpretatif yang melibatkan wawancara mendalam serta pengamatan partisipatif, data dianalisis melalui analisis tema untuk mengungkap realitas subjektif para pekerja. Hasil penelitian menunjukkan bahwa stres kerja bersumber dari dua faktor utama, yaitu stres kuantitatif akibat target penjualan yang ketat serta batas waktu yang terbatas, dan stres kepemilikan klien yang jauh lebih intens karena beban emosional saat menangani fluktuasi finansial klien. Jenis stres kepemilikan klien ini ditemukan sebagai penyebab utama kelelahan emosional, sementara sistem dukungan organisasi saat ini dinilai belum cukup kuat karena dukungan atasan hanya efektif untuk masalah teknis pekerjaan dan gagal mengatasi stres emosional terkait klien. Sebaliknya, dukungan rekan kerja memberikan kenyamanan emosional yang krusial, namun stres kerja tetap menjadi faktor utama yang memisahkan dukungan organisasi dengan niat untuk pindah, di mana keinginan keluar muncul karena dukungan tidak sesuai dengan permintaan emosional pekerjaan. Karyawan cenderung meninggalkan pekerjaan utamanya bukan karena faktor upah, melainkan untuk melindungi kesehatan mental dan mencari keseimbangan hidup yang lebih baik (work-life balance), mengonfirmasi bahwa dalam lingkungan kerja yang berat, ketidakpuasan lingkungan lebih dominan daripada kompensasi. Sebagai implikasi manajerial, penelitian ini menyarankan perlunya dukungan transformasional bagi atasan serta pembangunan program bantuan rahasia atau Employee Assistance Program (EAP) untuk membantu karyawan mengelola stres secara efektif
Co-Authors Aji, Revo Yustitia Al Azhari, Muhammad Afif Amalia Amin, Rizky Amriel, Egan Evanzha Yudha Aufar, Muhammad Zharfandi Ayu Pramesti, Aulia Chairunisya, Aprilia Isnaini Dewi Susanti Fahrezy, Moch Rizky Fauziah, Nur Aini Fitrian, Rima Dwi Gunawan, Ryandino Very Hemawan, Muhammad Azzam Firdaus Hidayah, Munirotul Aina Bin Nur Insanniat, Ulummil Kristiandari, Arinda Lestari, Windi Putri Mandasari, Virginia Masfufah, Nina Maulidiyah, Akhmadah Mawardhany, Shelomitha Kumala Muhamad Rifa’i Mutma'innah, Lail Nasru Nadilla, Rosaiva Nugraha, Tegar Zakaria Nurbayzura, Wahyu Olifiana, Aulia Rivayanti, Tesa Putri Salsabila, Feby Shafa, Alfi Syakilah Mayah Sultony, Yanuar Bhakti Susanti, Hany Wijaya, Rachmat Dicky Yudha, Tengku Sandi Yudha Zawawi Zawawi, Zawawi