Article Per Year (5 Year)
p-Index From 2021 - 2026
2.293
P-Index
This Author published in this journals
All Journal wacana equiliberium (jurnal pemikiran penelitian ekonomi) EduBasic Journal: Jurnal Pendidikan Dasar Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies NUSRA: Jurnal Penelitian dan Ilmu Pendidikan JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Jurnal Penelitian Ilmu Pendidikan Indonesia PEDADIDAKTIKA: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar Jurnal Sains Terapan Pariwisata Journal of Social Service and Empowerment
Purnamasari, Mita
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Analysis Of Digital Cooperation And Promotion Network Strategy To Improve Marketing Performance Of Anakraja Waterpark & Resort Fitriana, Rina; Dinata, Abi Sapta; Purnamasari, Mita
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.969

Abstract

The growth of the Indonesian tourism industry has created increasingly fierce competition for hospitality businesses, including family recreation resorts. This situation demands that businesses implement integrated marketing strategies that utilize digital channels and build collaborative networks. This study aims to describe the collaborative network implemented by Anakraja Waterpark and Resort, analyze the digital promotion strategies implemented across various media channels, and evaluate the contribution of this integration to the resort's marketing performance. The study employed a descriptive qualitative approach through interviews, observations, and documentation analysis, analyzed using the Miles, Huberman, and Saldaña model. The results indicate that Anakraja's collaborative network is still limited to a single online booking platform and situational collaborations with local travel agents, resulting in suboptimal marketing reach. Digital promotion strategies have been actively implemented through Instagram and TikTok, but are not supported by structured content planning, visual identity, or performance evaluation. The integration between the collaborative network and digital promotion has not been effective, resulting in a significant impact on increasing occupancy rates and stabilizing demand. The study concludes that Anakraja's marketing effectiveness requires diversification of partnerships and strengthening of a digital strategy designed in an integrated manner to create more equitable and sustainable marketing growth.
Co-Authors Abi Saptadinata Agus Suharsono Aryo Wibisono Augusrini, Nuryadina Baskoro Harwindito Deviyanti, Yuni Dinata, Abi Sapta Endang Wuryandini, Endang Gusni, Pilda Indriani, Yoshi Joko Sulianto . . Maryetti Nahdlah, Zayyini Neneng Sri Wulan Novelia, Shiella Noviadi, Andy pramesti, wara Pricilla Naomi Purwati Purwati Rina Fitriana, Rina Sekar Dwi Ardianti Setiawan, Usep Siti Masfuah SOLIKHIN, RIYADUS Suharti, Elli Syahbeni, Anwar Syawal, Reza Imani Thoriq, Arief Mulyawan Wigestari, Rona