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All Journal Jurnal Kebijakan dan Administrasi Publik Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Studi Komunikasi Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) LUGAS Jurnal Komunikasi Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Public Policy Jurnal Mantik Jurnal Ilmu Komunikasi dan Bisnis Communicology: Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Science International Journal of Social Service and Research Journal of Social Research Jurnal Komunikasi Global Innovative: Journal Of Social Science Research Kanun: Jurnal Ilmu Hukum Society
EFFY ZALFIANA RUSFIAN
Departemen Ilmu Komunikasi Universitas Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Penggunaan Knowledge Capture Untuk Promosi Sbu Marine Services Melalui Pendekatan Soft System Methodology (SSM) Heidi Vena Br Gintings; Effy Zalfiana Rusfiani; Rchma Fitriati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10929

Abstract

Efficient marketing is essential to attract customers and maintain a good reputation in the maritime services sector. SBU Marine Services faces a number of difficulties in managing promotion-related knowledge effectively. By using a Soft System Methodology (SSM) approach, this research tries to record and capture promotional knowledge at SBU Marine Services. To improve the quality and effectiveness of a company's promotional efforts, it is hoped that a deeper and more methodical understanding of the promotional process can be achieved through the implementation of SSM. The findings of this research are expected to have a major impact on improving marketing tactics and strengthening SBU Marine Services' position in the marine services industry.
A SYSTEMATIC REVIEW OF SUSTAINABLE SPORTWEAR CONSUMPTION IN INDONESIA : TREND AND FUTURE DIRECTION Widyanti, Nurul; Rusfian, Effy Zalfiana
International Journal of Social Service and Research Vol. 4 No. 12 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i12.1155

Abstract

In recent years, sustainability has become an increasingly prominent focus in the global sportswear industry, driven by growing environmental awareness and consumer preferences. However, little research has specifically addressed the trends and drivers of sustainable sportswear consumption in Indonesia, a country marked by its unique cultural, economic, and environmental landscape. This systematic review aims to synthesize current knowledge on sustainable sportswear consumption trends in Indonesia, examining factors influencing consumer behavior, key challenges, and opportunities for future development in this sector. The researchers conducted a comprehensive literature review using primary databases (e.g., Scopus, Web of Science) to identify studies that explore the environmental, social, and economic dimensions of sustainable sportswear in Indonesia. Our analysis reveals that Indonesian consumers are gradually shifting toward eco-friendly products, yet barriers such as limited awareness, higher costs, and low market penetration of sustainable brands persist. Additionally, Indonesian culture and socio-economic diversity present unique challenges and opportunities for promoting sustainable sportswear, especially among young consumers and urban populations. The review identifies a clear trend toward environmentally-conscious consumption patterns, albeit at a slower pace compared to Western countries. Future research should focus on developing targeted marketing strategies that resonate with local values, affordability, and awareness campaigns that emphasize the benefits of sustainable consumption. The findings of this review highlight the potential for Indonesia to grow as a sustainable sportswear market, provided that efforts are made to align industry practices with consumer expectations and environmental priorities.
PENGARUH PENGALAMAN PELANGGAN TERHADAP LOYALITAS NASABAH DENGAN MEDIASI KEPUASAN NASABAH PADA BANK MAYBANK INDONESIA Juliansyah, Adam Dwi; Rusfian, Effy Zalfiana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13221

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi pengaruh pengalaman pelanggan (customer experience) terhadap kepuasan pelanggan (customer satisfaction) dan loyalitas pelanggan (customer loyalty) di sektor perbankan Indonesia, khususnya di Bank Maybank Indonesia. Dalam dekade terakhir, perubahan perilaku konsumen menunjukkan pergeseran dari produk fisik menuju pengalaman dan layanan, yang menuntut perusahaan untuk lebih fokus pada pendekatan yang berorientasi pada pelanggan. Penelitian ini menggunakan metode systematic literature review (SLR) untuk menganalisis literatur yang relevan dengan topik ini. Hasil penelitian menunjukkan bahwa pengalaman pelanggan yang positif, baik melalui interaksi langsung maupun platform digital, berpengaruh signifikan terhadap kepuasan pelanggan, yang pada gilirannya meningkatkan loyalitas jangka panjang nasabah. Kepuasan pelanggan berperan sebagai mediator yang menghubungkan pengalaman dengan loyalitas. Selain itu, faktor-faktor seperti kualitas layanan, personalisasi, dan integrasi teknologi melalui strategi Omni-Channel dapat meningkatkan pengalaman pelanggan dan memperdalam hubungan dengan nasabah. Penelitian ini memberikan kontribusi dalam pengembangan strategi pelayanan yang lebih inovatif dan efektif untuk meningkatkan retensi dan loyalitas pelanggan di sektor perbankan Indonesia. Kata Kunci: Kepuasan pelanggan, Loyalitas pelanggan, Omni-Channel, Pengalaman pelanggan,
The Innovation Capacity of the Electronic Traffic Law Enforcement (ETLE) of the Indonesian National Police Viewed by the Observatory of Public Sector Innovation (OPSI) Framework Narendroputro, Wiryawan; Rusfian, Effy Zalfiana
Journal Public Policy Vol 9, No 4 (2023): October
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v9i4.7890

Abstract

Electronic Traffic Law Enforcement (ETLE) has been inaugurated and is expected to improve the image of the National Police, minimize extortion practices by officers, and increase driving discipline. Apart from that, ETLE is a National Police program to realize good governance with the values of transparency, accountability and responsiveness. This paper aims to analyze problems in the ETLE program using the Observatory of Public Sector Innovation (OPSI) Innovation Framework prepared by the Organization for Economic Co-operation and Development (OECD). The OPSI Framework consists of innovation objectives, potential, capacity, and impact. The analysis uses the OPSI Innovation Framework to identify problems that occur in innovation to carry out improvements and developments to create sustainable innovation. Based on the results of research using the OPSI framework, ETLE has several problems: requiring a lot of infrastructure with significant resources, an organizational culture that is still silo-like, community disobedience to rules and an organizational culture that is still traditional. The solution to this problem is: First, for limited infrastructure that requires a large budget, apart from collaborating with regional governments, the National Police can also request support from the central government to provide infrastructure for the implementation of ETLE throughout Indonesia because this is a priority program for the National Police; Second, the rules were not followed openly, the police had to carry out intensive information activities about ETLE and issue manual fines to deal with violations on the spot. Third, regarding organizational culture, the Police Chief, as the leader of the National Police, can create an innovative and agile corporate culture and implement collaborative governance with various stakeholders.
Model Pengembangan Sistem Manajemen Pesanan Halal (OMS) untuk Bisnis Online Pet Shop di Indonesia Aditya, Ricky; Rusfian, Effy Zalfiana
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.699

Abstract

The rapid growth of the pet shop industry in Indonesia highlights the need for an efficient and halal-compliant operational system to meet the increasing demand for halal-certified products among Muslim consumers. This study proposes the development and implementation of a Halal Online Management System (OMS) that integrates real-time inventory management, order processing, shipment tracking, and compliance with halal standards. Using Soft Systems Methodology (SSM), the research addresses operational challenges, including stock errors, delivery inefficiencies, and the segregation of halal and non-halal products. The proposed system ensures a streamlined workflow while fostering transparency and trust among stakeholders. The implications of this system are significant for stakeholders: consumers benefit from assured halal compliance and enhanced service quality, employees experience greater efficiency through automated processes, and business owners gain a competitive advantage in a rapidly evolving market. Additionally, logistics providers benefit from improved shipment accuracy and operational collaboration. By aligning business practices with halal principles, the system not only boosts customer satisfaction but also reinforces ethical and religious values in the supply chain. This conceptual model has broader implications for advancing halal business practices and offers a scalable framework for similar industries. Further research is recommended to empirically validate the system’s impact on stakeholder engagement and business performance.
Co-Authors Achmad Nafhis Ubaydillah Ari Ardiansyah ASTRI CAHYORINI Bayu Adinegoro Cahyorini, Astri Dhyayi Warapsari Doni Akbar Eka Susilowati Ernungtyas, Niken Febrina Evalina Darlin Febri Wahyuni Sabran Heidi Vena Br Gintings Irchamsyah, Dicky Irena, Lydia Irma Rachmawati Irwansyah Irwansyah Iskandar Ahmaddien Juliansyah, Adam Dwi Muharto, Heru mutiara mutiara Narendroputro, Wiryawan Nasha Acacia Almira Nurul Widyanti Pertiwi, Hanako Fatimah Putri Chairina Rchma Fitriati Retno Kusumastuti Ricky Aditya, Ricky Saidah, Musfiah Shinta Maharani Sri Haryanti Sri Juminawati Sudrartono, Tiris Sulaiman, Syarifuddin