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The Marketing Strategy and Benefits Analysis of Papringan Market in Indonesia: A Narrative Review of Literature Sekar Aji Widyastiti; Elsa Ternanda Alsyifa; Retno Bagus Sayekti; Zulfikar Bagus Pambuko
Urecol Journal. Part H: Social, Art, and Humanities Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Traditional market development is essential to survive competition in modern markets. Furthermore Papringan, one of Indonesia's traditional viral markets, implemented a strategy of hawking traditional food with keping pring as a currency. This study examines the marketing concept of Papringan Market, Temanggung, and its economic impact on the community. It conducted a narrative review with two steps, including database search and thematic analysis. The study is limited to Indonesian and publication in the last five years (2015-2020). An electronic database search from Google Scholar and ResearchGate obtained 28 articles, though only nine met the inclusion criteria. The result indicated that the marketing strategy involves implementing keping pring as a currency, selling vintage foods, traditional presentations, developing websites, making motion graphics, and utilizing social media, specifically Instagram. Furthermore, the market functions as the basis for economic welfare, improving the human resources, environmental conservation, and building brotherhood.

Efisiensi Perbankan Syariah di Indonesia dalam Mengelola Dana Sosial Ramadhan Rizky Putra; Sekarsukma Syifadhiya; Sekar Aji Widyastiti; Zulfikar Bagus Pambuko
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.877 KB)

UU No. 21 Tahun 2008 tentang Perbankan Syariah mengamanahkan kepada perbankan syariah di Indonesia untuk mengelola dana sosial, selain kegiatan penghimpunan dan penyaluran dana. Hal ini menjadi salah satu pembeda dengan praktik di bank konvensional. Penelitian ini bertujuan untuk menganalisis tingkat efisiensi dana sosial pada bank syariah. Analisis data menggunakan teknik Data Envelopment Analysis pada 8 BUS pada 2013-2017 dengan pendekatan VRS output orientated. Variabel inputnya adalah penerimaan dana zakat dan dana kebajikan, sedangkan variabel outputnya adalah penggunaan dana zakat dan dana kebajikan. Hasil perhitungan efisiensi bank syariah menunjukkan bahwa selama periode observasi ada 5 BUS yang sudah efisien yaitu Bank Muamalat (100%), Bank Syariah Mandiri (100%), Bank Mega Syariah (100%), Bank BRI Syariah (100%), dan Bank BCA Syariah (100%). Sedangkan 3 BUS lainnya mengalami inefisiensi yaitu Bank BNI Syariah (93%), Bank BJB Syariah (82%), dan Bank Victoria Syariah (92%) dalam mengelola dana sosial.

Peningkatan Daya Saing Pedagang Pasar Rejowinangun Magelang melalui Sekolah Pasar Fahmi Medias; Zulfikar Bagus Pambuko; Sambodo Sriadi Pinilih
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.291 KB)

Pasar Rejowinangun yang terletak di Jantung Kota Magelang merupakan salah satu pasar tradisional yang mempunyai keterikatan sejarah dengan perkembangan sosial ekonomi masyarakat Kota Magelang. Ketidakmampuan pasar tradisional dalam bersaing dengan pasar modern menjadi masalah tersendiri yang harus segera diselesaikan. Masalah yang dihadapi oleh para pedagang pasar adalah rendahnya kesadaran dalam penerapan etika bisnis Islam, minimnya pemahaman tentang pengelolaan keuangan dan manajemen usaha, dan rendahnya kesadaran budaya bersih dan sehat. Sekolah Pasar bagi pedagang dilaksanakan untuk memberikan solusi atas permasalahan tersebut sehingga mampu meningkatkan kesadaran perilaku Islami pedagang dalam bertransaksi, implemantasi usaha berbasis manajemen keuangan, dan peningkatan kesadaran perilaku hidup bersih dan sehat di pasar. Pemberdayaan masyarakat melalui model partisipatif atau Participatory Rural Apraissal (PRA) sangat efektif membantu para pedagang pasar dalam meningkatkan daya saing diantara pasar modern. Hasil sekolah pasar ini menunjukkan bahwa implementasi manajemen keuangan usaha bagi para pedagang memberikan pengaruh signifikan dalam peningkatan keuntungan usaha, peningkatan daya saing pasar dengan mengoptimalkan online store bagi produk-produk pedagang pasar, peningkatan bauran pemasaran produk pedagang pasar, serta semakin membaiknya pelaporan keuangan usaha para pedagang. Di lain sisi, sekolah pasar memberikan kesadaran kepada pedagang dalam melakukan transaksi sesuai dengan prinsip jual beli dalam Islam serta peningkatan kesadaran gaya hidup bersih dan sehat yang berpengaruh pada meningkatnya kunjungan pembeli.

Spin-Off and Profitability of Indonesian Islamic Banking Dedik Fajar Nurkarim; Aulia Putri Wulandari; Zulfikar Bagus Pambuko
Urecol Journal. Part B: Economics and Business Vol. 1 No. 2 (2021): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.116

The economic system could not be separated from the role of banking, either in funding, financing, or both. Today, Islamic bank was becoming an alternative banking service which had given new nuances to the business, both in terms of providing working capital or investment. This study aimed to investigate the effect of spin-off on Islamic Banksâ€™ profitability with three control variables as market share, efficiency, and liquidity. This study used a quantitative approach from quarterly data from March 2013 to December 2019. The samples were two spin-off Islamic banks, namely Bank Aceh Syariah and Bank Tabungan Pensiunan Nasional Syariah. Based on the results of data analysis using the Ordinary Least Square technique, it was found that the spin-off, liquidity, and efficiency had significant impacts on the spin-off Islamic banksâ€™ profitability. The market share has no significant effect on the profitability of Islamic banks

The Marketing Strategy and Benefits Analysis of Papringan Market in Indonesia: A Narrative Review of Literature Sekar Aji Widyastiti; Elsa Ternanda Alsyifa; Retno Bagus Sayekti; Zulfikar Bagus Pambuko
Urecol Journal. Part H: Social, Art, and Humanities Vol. 2 No. 2 (2022): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujsah.169

Traditional market development is essential to survive competition in modern markets. Furthermore Papringan, one of Indonesia's traditional viral markets, implemented a strategy of hawking traditional food with keping pring as a currency. This study examines the marketing concept of Papringan Market, Temanggung, and its economic impact on the community. It conducted a narrative review with two steps, including database search and thematic analysis. The study is limited to Indonesian and publication in the last five years (2015-2020). An electronic database search from Google Scholar and ResearchGate obtained 28 articles, though only nine met the inclusion criteria. The result indicated that the marketing strategy involves implementing keping pring as a currency, selling vintage foods, traditional presentations, developing websites, making motion graphics, and utilizing social media, specifically Instagram. Furthermore, the market functions as the basis for economic welfare, improving the human resources, environmental conservation, and building brotherhood.

Factors Influencing the Interest in Using Sharia Digital Banking Applications in Indonesia Nur Kholidah; Muhammad Arifiyanto; Edy Subowo; Zulfikar Bagus Pambuko
Cakrawala: Jurnal Studi Islam Vol 18 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/cakrawala.10294

Sharia digital banking represents a recent innovation in the Islamic banking industry. Beyond being a trend, digital banks serve as an adaptation to address emerging changes and threats. The aim of this research is to identify factors influencing interest in using Sharia digital banks. In this case, the author examines the influence of user interface, digital literacy, social factors, brand image, and Sharia financial literacy on the millennial generation's interest in using Sharia digital banking applications in Indonesia. This research involved 100 millennial samples from Pekalongan City. Data analysis employs the Partial Least Square technique. The results reveal that digital literacy, social factors, and brand image significantly and positively influence the millennial generation's interest in using Sharia digital banking applications. Meanwhile, user interface and Islamic financial literacy have a significant negative effect on the millennial generation's interest in using Sharia digital banking applications.

Development of village website and hot spring water quality evaluation for sustainable tourism empowerment in Sumberarum Village, Magelang Lintang Muliawanti; Zulfikar Bagus Pambuko; Fitriana Yuliastuti; Missya Putri Kurnia Pradani
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12360

Sumberarum Village, Magelang Regency, holds great tourism potential with its natural hot springs, which remain underutilized. The main challenges include the lack of integrated digital information and limited digital marketing skills among the local community. This community service initiative aims to develop sustainable tourism potential through the creation of a village website and the evaluation of hot spring water quality. The approach includes developing a village website at desasumberarum.id as a centralized tourism information hub and measuring water quality parameters at four hot spring locations: Umbul Banyu Roso, Tirta Madu Barokah, Tirta Sambara, and Azzira Tirta Gemilang. Results indicate that the village website significantly improves information accessibility and supports digital tourism promotion. Additionally, water quality tests reveal that all parameters, including pH and alkalinity, fall within safe thresholds, suggesting potential health benefits of the hot spring water for visitors.

Social Media Literacy of Tourism Village Activists in Wanurejo, Borobudur: Does Age Matter? Sari, Yoana Puspita; Pambuko, Zulfikar Bagus; Muliawanti, Lintang; Fidian, Athia
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.124

Borobudur Temple is one of the five Indonesian super-priority destinations targeted to be the "New Bali." Wanurejo tourist village is one of the areas affected by this and is considered a buffer zone to develop. Therefore, skilled human resources are required in the use of digital technology, especially social media, to be able to promote tourism destinations extensively and to increase tourism visits. This study compared and analyzed Wanurejo tourism village activists' social media literacy levels based on socioeconomic circumstances, particularly age. In order to acquire the data, a questionnaire was used as a data collection instrument. The 87 respondents who were Wanurejo tourism village activists make up the sample for this study. Data analyses were performed using descriptive and differences analysis. The findings demonstrated that the most popular social media platforms for communication, promotion, and information retrieval were WhatsApp, Instagram, and Facebook. Additionally, Wanurejo tourism village activists had moderate social media literacy (71.58), characterized mainly by technical mastery. Based on the characteristics of the respondents, younger tourism village activists had a better level of social media literacy than older ones. According to the latest education, a higher education level was associated with greater social media literacy. As for the aspect of gender, income, and work experience, there were no notable differences in social media literacy. Therefore, strengthening social media literacy to support tourism promotion needs to be focused on millennials and highly educated tourism village activists.

Breaking the silence: Communication barriers in pentahelix collaboration for Borobudur’s tourism village Muliawanti, Lintang; Pambuko, Zulfikar Bagus; Safitri, Hikmawati Fajri Devi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1623

Community-based tourism development in Wanurejo Tourism Village demonstrates significant potential for enhancing well-being, preserving culture, and supporting local economic sustainability. This study aims to analyze communication barriers that cause disintegration in the Pentahelix collaboration for tourism development in Wanurejo Tourism Village, which serves as a buffer village for the Borobudur National Tourism Strategic Area (KSPN). The research employs a descriptive qualitative approach through Forum Group Discussions. The results indicate that despite the implementation of the Pentahelix model, optimal synergy and collaboration have not been achieved due to (1) a lack of communication accommodation, (2) overlapping roles and responsibilities among institutions, (3) unhealthy competition among tourism stakeholders, and (4) a lack of sustained involvement from the central and regional governments. This disintegrative communication negatively impacts the effectiveness of collaboration and community participation. This research suggests integration strategies that include enhancing inclusive communication, technology-based training, developing digital platforms, and policy reforms that support sustainable collaboration.

Efisiensi Perbankan Syariah di Indonesia dalam Mengelola Dana Sosial Putra, Ramadhan Rizky; Syifadhiya, Sekarsukma; Widyastiti, Sekar Aji; Pambuko, Zulfikar Bagus
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

UU No. 21 Tahun 2008 tentang Perbankan Syariah mengamanahkan kepada perbankan syariah di Indonesia untuk mengelola dana sosial, selain kegiatan penghimpunan dan penyaluran dana. Hal ini menjadi salah satu pembeda dengan praktik di bank konvensional. Penelitian ini bertujuan untuk menganalisis tingkat efisiensi dana sosial pada bank syariah. Analisis data menggunakan teknik Data Envelopment Analysis pada 8 BUS pada 2013-2017 dengan pendekatan VRS output orientated. Variabel inputnya adalah penerimaan dana zakat dan dana kebajikan, sedangkan variabel outputnya adalah penggunaan dana zakat dan dana kebajikan. Hasil perhitungan efisiensi bank syariah menunjukkan bahwa selama periode observasi ada 5 BUS yang sudah efisien yaitu Bank Muamalat (100%), Bank Syariah Mandiri (100%), Bank Mega Syariah (100%), Bank BRI Syariah (100%), dan Bank BCA Syariah (100%). Sedangkan 3 BUS lainnya mengalami inefisiensi yaitu Bank BNI Syariah (93%), Bank BJB Syariah (82%), dan Bank Victoria Syariah (92%) dalam mengelola dana sosial.

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