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All Journal Jurnal Komunikasi Channel : Jurnal Komunikasi Jurnal Sosioteknologi ETTISAL Journal of Communication JRK (Jurnal Riset Komunikasi) Panggung Lontar : Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi (JURKOM) PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Acta Diurna: Jurnal Ilmu Komunikasi ARRUS Journal of Social Sciences and Humanities Jurnal Komunikasi Global Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Panggung Multidisciplinary Indonesian Center Journal Cahaya Pengabdian Jurnal Ilmu Komunikasi dan Bisnis Proceeding of Community Service and Engagement
Nugrahani, Rah Utami
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF EVENT EXPERIENCE ON EVENT SATISFACTION, POST-EVENT ATTITUDE & EMPLOYEE PRODUCTIVITY (STUDY ON PT XYZ CULTURE FEST EVENT) Ahmad Jamil; Mahir Pradana; Rah Utami Nugrahani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1093

Abstract

Corporate culture plays an important role in shaping employee engagement and productivity. PT XYZ held Culture Fest as a form of internalizing cultural values to all employees. This study aims to analyze the effect of experience during the event on satisfaction, post-event attitudes, and employee productivity. This research uses a quantitative approach with a survey method of 100 PT XYZ employees who participated in Culture Fest 2024. Data were collected through a Likert scale-based questionnaire, and the data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that experience during the event had a significant effect on satisfaction and post-event attitudes. In addition, satisfaction with the event also had a positive effect on post-event attitudes, and these attitudes had a significant effect on employee productivity. This research confirms the importance of designing meaningful and relevant internal events as a strategic means to improve employee commitment and performance through strengthening organizational culture.
Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign Nyoman Indy Tavipiana Wirata; Rah Utami Nugrahani
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7772

Abstract

Beauty has become a hot topic in public discussions, especially adolescent girls with various definitions of 'beautiful' that exist. However, the influence of technology has created specific beauty standards. In the transition process, adolescents begin to realize the importance of physical appearance to affect their self-confidence. This study analyzes the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign by Emina Cosmetics as a support system for teenagers to overcome their skin problems, so that the object in this study is the perception of 'Beauty Bestie' and the subjects are campaign audiences as key informants and psychology experts as expert informants. This study used interpretive qualitative research methods with a phenomenological approach and research data obtained through in-depth interviews, observation, and documentation. Social cognitive theory was used as a foundation for reviewing this research and Van Kaam's phenomenological data analysis techniques were used to analyze data findings with data analysis units oriented to the stage of perception formation by Julia T. Wood and DeVito. The results showed that the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign has been formed in the campaign audience to the stage of recall. This research is only limited to the formation of the perception of 'Beauty Bestie' in the Emina Beauty Bestie Day campaign, so that future research can further analyze the perception of 'Beauty Bestie' in the campaign audience in terms of brand positioning, brand image, or sales. Keywords: Beauty Standards; Formation of perception; Beauty Bestie; Campaign
Brand Personality Selebriti Sebagai Strategi Komunikasi Krisis Almira Shabrina; Rah Utami Nugrahani; Shafina Nasywa; Atala Aminia
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.872

Abstract

The use of TikTok social media has made iced tea one of the drink brands that has become the top of mind for grab and go drinks in Indonesia. However, like a double-edged sword, the use of social media is one of the causes of problems that can lead to a bad reputation in the eyes of consumers. To prevent the Company's Image from getting worse, Es Teh Indonesia replaced the Chief Executive Officer who is now held by Nagita Slavina. For this reason, this research looks at how Nagita Slavina's brand personality as a crisis communication strategy. This study uses a descriptive qualitative research method to see how this CEO turnover phenomenon becomes an image for Indonesian iced tea. Researchers conducted research on six Generation Z informants who live on the island of Java and consume Indonesian iced tea more than 6 times. The results of the study show that Nagita Slavina's brand personality is less effective in handling the crisis management that has been carried out by Es The Indonesia. Keywords: Brand Personality; Crisis Management; Es Teh Indonesia
Meningkatkan Etika Layanan dan Prilaku Profesional Non-Klinis di Rumah Sakit Dalam Mengembangkan Service Excelence Rajiv Dharma Mangruwa; Syahputra Syahputra; Rah Utami Nugrahani; Astadi Pangarso
Cahaya Pengabdian Vol. 3 No. 1 (2026): Juni
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v3i1.315

Abstract

Peningkatan kualitas pelayanan rumah sakit tidak hanya ditentukan oleh kompetensi tenaga kesehatan, tetapi juga oleh etika layanan dan perilaku profesional seluruh sumber daya manusia yang terlibat dalam proses pelayanan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman mengenai etika layanan dan perilaku profesional dalam mendukung service excellence di Oetomo Hospital Bandung. Metode pelaksanaan menggunakan pendekatan Participatory Capacity Building melalui tahapan identifikasi kebutuhan mitra, workshop, ceramah interaktif, diskusi studi kasus, serta evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai etika layanan, komunikasi empatik, dan perilaku profesional dalam memberikan pelayanan yang berorientasi pada pasien. Kegiatan ini juga menghasilkan rekomendasi penguatan budaya pelayanan yang lebih humanis, profesional, dan berorientasi pada peningkatan kualitas pelayanan rumah sakit.
Co-Authors Ahmad Jamil Alila Pramiyanti Almira Shabrina Alsa Aisiyah Sutardi Ashaffa Rizky Meidianti Ashaffa Rizky Meidianti Astadi Pangarso Aswin Darmawan Atala Aminia Devi Lianovanda Prabandani Farahma Ayu Almaida Fitri Permata Sari Friqkia Inka Syahputri Hanindyta Khansa Kumaralalita Heppy Millanyani Mahir Pradana Miftahul Rozaq Nyoman Indy Tavipiana Wirata Paramitha Amelia Putri Rahmiatul Ismi Rajiv Dharma Mangruwa Refi Rifaldi Windya Giri Reni Nuraeni Rizkia Dinanti Shafina Nasywa Shafira Angelita Setiya Putri Suharli, Reza Arafah Syahputra Syahputra Syahputra Syamsul Arifin Sylvie Nurfebiaraning Windriani Puspita Yoka Pradana