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Strategi Corporate Social Responsibility Pamella Satu Supermarket Yogyakarta Dalam Membangun Brand Loyalty Fatimah, Wahyu Nur; Rusdiana, Joni; Pratiwi, Rhesa Zuhriya Briyan; Mahardika, Mei Candra
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.770

The more retail businesses in Yogyakarta, the higher the level of competition to attract consumers. This is also felt by Pamella Supermarket, which is one of the retail businesses in Yogyakarta. This research was conducted to find out how Pamella Supermarket's strategy in building brand loyalty. The retail industry is the most competitive industry, this research can help retail companies to develop more effective strategies in winning the competition. The CSR program conducted by Pamella uses the concept of triple bottom line (people, planet, profit). The existence of CSR activities can be considered by the public as a form of concern from the company so that it will increase public trust and increase brand loyalty. This research uses descriptive qualitative method with data collection using interview, observation, and documentation techniques. Data validity techniques using triangulation. The data analysis technique goes through three stages, namely data reduction, data presentation, and conclusion drawing. The results showed that Pamella has a CSR program named Pamella Peduli and has 6 activities that are the focus of its implementation, namely educational assistance, infrastructure, environment, health, humanitarian donations, and community donations. The implementation also involves employees and stakeholders. CSR activities are one of the considerations of consumers, the more companies contribute to social activities, the more loyal customers are to a brand.

Media Relations Dinas Komunikasi dan Informatika (Diskominfo) Kabupaten Karanganyar dalam Sosialisasi Program Pemerintah Nur Laili Puspa Rohmana; Rhesa Zuhriya Briyan Pratiwi
Academic Journal of Da'wa and Communication Vol. 1 No. 1 (2020)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2400

The importance of media relations conducted by a number of PRs in Government Agencies has implications for government policies in accordance with the information needs of the community. One of them is at the Office of Communication and Information (Diskominfo) Karanganyar Regency related to the issue of government program socialization. This study aims to describe the media relations strategy used by the Karanganyar Regency Office of Communication and Information in the socialization of government programs. The type of research used is descriptive qualitative. Data collection techniques using observation, interviews, and documentation. The results of the study, Diskominfo Karanganyar Regency uses media relations strategies by managing relations, developing strategies, and developing networks with the media to optimize each role of each section in Diskominfo for the benefit of the socialization of government programs for the community.

Hiperialitas Konsep Cantik dan Perempuan dalam Film: Analisis Semiotik pada Film Imperfect Rhesa Zuhriya Briyan Pratiwi; Achmad Abdul Azis
Academic Journal of Da'wa and Communication Vol. 3 No. 2 (2022)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v3i2.5408

Imperfect is one of the interesting films because it tells about the reality of women in relation to the stereotype of being beautiful and perfect. The purpose of this research is to examine the description of women's beauty discourse represented through the film Imperfect, including in its substance related to career, love, and the size of beauty that is seen physically (body size and shape) in women. Through the analysis of Sara Mills, this research was analyzed qualitatively descriptively, with the main data collection through the documentation on the film Imperfect. The discussion focuses on the position of the subject-object and the position of the reader in the film, the image of women and the beauty represented in it indirectly shows the existence of hyperiality that is believed to be socially in society. The concept of beauty is described as emerging through the construction of body size, including its influence on the career journey and the romance experienced by the character. In addition, the representations that appear also lead to the struggle of Rara (the main character) who tries to meet the standards and assessments of society so that her existence can be accepted socially.

Pola Komunikasi Kelompok Pada Komunitas Penggemar K-Pop Dalam Fandom Carat Solo Nikmatul Mauludiah; Rhesa Zuhriya Briyan Pratiwi; Joni Rusdiana; Mei Candra Mahardika
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1149

Maraknya budaya Korean Wave yang masuk di negara Indonesia khususnya industri musik K-Pop berhasil mendorong masyarakat untuk membuat sebuah komunitas penggemar yang berkaitan dengan idolanya. Solo menjadi wadah pada penggemar boygroup Seventeen yaitu Carat untuk berinteraksi antar anggota Komunitas fandom Carat Solo. Dengan adanya komunikasi yang terjadi di komunitas fandom Carat Solo dapat mempengaruhi responsivitas dan keaktifan pada anggotanya serta untuk mengetahui pola komunikasi kelompok yang terjadi didalamnya. Tujuan dari penelitian ini untuk mendiskripsikan pola komunikasi kelompok pada penggemar K-Pop yang terjadi didalam fandom Carat Solo. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan pendekatan studi kasus. Analisis data akan diarahkan pada komunikasi kelompok yang terjadi didalam komunitas fandom Carat Solo. Pengumpulan data yang digunakan yaitu dengan cara observasi, wawancara mendalam, dan dokumentasi beberapa sumber sekunder yang relevan dengan anggota komunitas fandom Carat Solo sebagai subjek penelitian, serta pola komunikasi kelompok sebagai objek penelitian. Hasil penelitian menunjukan pola komunikasi yang terjalin antar anggota berupa vebal dan non verbal. Interaktivitas yang terjalin didalam komunitas fandom Carat Solo menunjukan pola komunikasi bintang. Meskipun admin base sebagai pemimpin, akan tetapi anggota komunitas fandom Carat Solo dapat bernteraksi secara langsung dengan semua anggota lainya dan memegang penuh keputusan yang terjadi. Komunikasi yang terjadi pada komunitas fandom Carat Solo cenderung pasif dikarenakan masih terdapat banyak anggota yang kurang aktif dan sedikit memberikan responsivitas didalamnya.

Jenama dan Citra: Strategi Aktivasi Merek Kabupaten Ponorogo Melalui “Fantastic Ponorogo” Mela Siti Maisaroh; Rhesa Zuhriya Briyan Pratiwi
Lisyabab : Jurnal Studi Islam dan Sosial Vol 2 No 1 (2021): Lisyabab, Jurnal Studi Islam dan Sosial
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Agama Islam Mulia Astuti (STAIMAS) Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58326/jurnallisyabab.v2i1.67

Each region has characteristics in a number of tourist destinations that it manages. In this case, Ponorogo Regency is famous for several tourist objects, those referring to natural tourism, cultural tourism, religious tourism, to tourism in a special concept. Since 2019, Ponorogo Regency has carried out its tourism branding through a special brand "Fantastic Ponorogo". This study aims to describe the branding process of Ponorogo Regency in order to improve the brand image as Fantastic Ponorogo, in terms of brand activation. This research uses a qualitative descriptive strategy, with data collection through observation, interviews, and documentation. The results showed that the use of advertising through several media was deemed effective and rife to improve the image of Ponorogo as a fantastic tourist city. Brand activation is also supported by brand activation through marketing events which are massively published through a number of online media platforms.

Project Multatuli Feat Lembaga Pers Mahasiswa: Implementasi Jurnalisme Kolaborasi dalam Pemberitaan Kasus Kekerasan Seksual Nur Cholisah, Alfida; Briyan Pratiwi, Rhesa Zuhriya
Academic Journal of Da'wa and Communication Vol. 5 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v5i2.9779

The increasing of sexual violence cases in Higher Education has made Project Multatuli, a non-profit alternative media based on public journalism, with the Student Press to conduct collaborative journalism to highlight this. Through the implementation of the Journalistic Code of Ethics with a survivor's perspective, the collaborative journalism that’s formed is a means for the Student Press together with professional journalists to contribute to voicing cases of sexual violence on campus. This article aims to describe the implementation of collaborative journalism, by Project Multatuli together with LPM Institut, LPM Bhaskara, and Pers Akademika related to news coverage of sexual violence on campus. The type of research is descriptive qualitative, with data collection through observation, in-depth interviews, and documentation. Data analysis is carried out interactively, with data validity through source triangulation. Data findings describe collaborative journalism that’s temporary and integrated. The implementation of collaborative journalism is carried out through investigative reporting with a victim's perspective; providing security for survivors, journalists, and the media; prioritizing the victim's point of view and consent in reporting; including actively informing survivors about the risks of coverage.

Berkarya Melalui Film: Pendampingan Pembuatan Film Pendek Bagi Siswa Madrasah Aliyah Pratiwi, Rhesa Zuhriya Briyan; Eny Susilowati; Muhammad Thoriq Nuraviananda; Icha Imkasari Aulia Rahma; Sayyid Iksanudinoor Abdillah; Wisnu Sadana Nur Hutama
Transformatif : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/tranformatif.v3i2.5445

The importance of the soft skills of high school students today tends to be a social concern. Judging from the development of digitalization of existing media, high school students need to prepare and equip themselves to face the rhythm of learning in higher education, or be ready to enter the community with all their competencies. The purpose of this service is to provide assistance for high school students and/or equivalent to Madrasah Aliyah (MA) in the process of making short films. The service is carried out in two stages and is located at MAN 1 Special Program (PK) Surakarta. Through this service, the participants were given material about the initial concept of making a short film, as well as a number of stages in making a short film. Then, participants were asked to practice some simple techniques in taking pictures on film, and continued with the process of making short films. Overall, the participants are expected to have the ability and knowledge of how to make a short film, starting from drafting concepts and story ideas, making scripts, the execution process in shooting, as well as editing and the final stage.

Pola Komunikasi Kelompok Pada Komunitas Penggemar K-Pop Dalam Fandom Carat Solo Nikmatul Mauludiah; Rhesa Zuhriya Briyan Pratiwi; Joni Rusdiana; Mei Candra Mahardika
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1149

Maraknya budaya Korean Wave yang masuk di negara Indonesia khususnya industri musik K-Pop berhasil mendorong masyarakat untuk membuat sebuah komunitas penggemar yang berkaitan dengan idolanya. Solo menjadi wadah pada penggemar boygroup Seventeen yaitu Carat untuk berinteraksi antar anggota Komunitas fandom Carat Solo. Dengan adanya komunikasi yang terjadi di komunitas fandom Carat Solo dapat mempengaruhi responsivitas dan keaktifan pada anggotanya serta untuk mengetahui pola komunikasi kelompok yang terjadi didalamnya. Tujuan dari penelitian ini untuk mendiskripsikan pola komunikasi kelompok pada penggemar K-Pop yang terjadi didalam fandom Carat Solo. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan pendekatan studi kasus. Analisis data akan diarahkan pada komunikasi kelompok yang terjadi didalam komunitas fandom Carat Solo. Pengumpulan data yang digunakan yaitu dengan cara observasi, wawancara mendalam, dan dokumentasi beberapa sumber sekunder yang relevan dengan anggota komunitas fandom Carat Solo sebagai subjek penelitian, serta pola komunikasi kelompok sebagai objek penelitian. Hasil penelitian menunjukan pola komunikasi yang terjalin antar anggota berupa vebal dan non verbal. Interaktivitas yang terjalin didalam komunitas fandom Carat Solo menunjukan pola komunikasi bintang. Meskipun admin base sebagai pemimpin, akan tetapi anggota komunitas fandom Carat Solo dapat bernteraksi secara langsung dengan semua anggota lainya dan memegang penuh keputusan yang terjadi. Komunikasi yang terjadi pada komunitas fandom Carat Solo cenderung pasif dikarenakan masih terdapat banyak anggota yang kurang aktif dan sedikit memberikan responsivitas didalamnya.

KOMUNIKASI PEMASARAN TAMAN SATWA TARU JURUG (TSTJ) SURAKARTA DALAM MENINGKATKAN WISATAWAN DI MASA PANDEMI Nursaid, Fajar Rizki; Pratiwi, Rhesa Zuhriya Briyan; Husen, Fathurrohman
Kinesik Vol. 9 No. 2 (2022): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i2.394

One of the tourism potentials of Surakarta City which is quite affected by the pandemic is the Taru Jurug Animal Park (TSTJ) Surakarta. Therefore, it is necessary to have a strategy in the implementation of communication and promotion from TSTJ Surakarta in order to continue to exist. The purpose of this study was to describe the marketing communication strategy of TSTJ Surakarta in order to increase tourists during the pandemic. This type of research is descriptive qualitative, with data collection through interviews, observation, and documentation. The results of the research show that the marketing communication strategy of TSTJ Surakarta is carried out with several criteria, including: implementing health protocols in tourist visits, socializing non-cash payments in the tourism process, optimizing education about flora and fauna through the use of the Instagram social media account @jurugsolozoo, and several supporting activities introduced in the TSTJ Surakarta tourist visit, such as: gowes tours, fun fishing, and animal care tickets. In addition, TSTJ Surakarta also provides merchandise as an effort to introduce tourism potential, as well as provide additional information about what is available at TSTJ Surakarta to tourists.

Social Construction of the Power Relations of Sole Parenting of Nyai in the Solo Raya Pesantren Rhesa Zuhriya Briyan Pratiwi; Argestya, Ulfa Fauzia; Siti Fathonah
Jurnal Sosiologi Agama Vol. 19 No. 2 (2025)
Publisher : Program Studi Sosiologi Agama Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

The position of women remains a sensitive topic, both within and beyond the Pesantren. This research aims to examine the social construction of the power relations of the Nyai whose Kiai has left behind. This research uses a descriptive qualitative method with snowball sampling. Data collection techniques use interviews, documentation, and observation. The subjects in this study were 4 Nyai from Singoludiro Islamic Boarding School, Al Mubarrok Islamic Boarding School in Boyolali, Qoshul Qur'an Islamic Boarding School in Klaten, and Nyai Al Muayyad Islamic Boarding School in Solo. Social construction consists of three stages. First, externalization occurred during the adjustment period following Kiai's marriage. Second, the objectification stage is carried out by considering the needs of the Pesantren. Nyai then continued Kiai's public role as a wife. It is a sign that a devoted wife must continue Kiai's struggle. The third stage of internalization occurs when Nyai is fully aware of Nyai's position as the sole caregiver in the Pesantren. The parenting pattern used by Nyai is still the same as the Pesantren criteria in providing complete care for Kiai and Nyai. What differs is that the actor caring for him is now a single actor. The connection between power relations and knowledge production is shown in various forms. It can be seen from Nyai that inherent capital, such as capital, cultural capital, and intellectual capital, can produce knowledge according to their basic abilities. This ability was developed through the production process that Nyai and Kiai underwent while living together and through the initial skills they had when managing their care in the past. The notable finding is that Nyai's parenting patterns tend to mirror those adopted from Kiai.

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