Garuda - Garba Rujukan Digital

EFEK MODERASI LITERASI GIDITAL PADA PENGARUH DIGITAL EKONOMI TERHADAP PERKEMBANGAN UMKM KOTA MEDAN Tarigan, Imanuel; Siagian, Tomy Sun; Ningrum, Dhea Agusty; Rasyid, Mhd. Andi
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development and economic growth of Indonesia is assisted by small and medium-sized micro enterprises (UMKM). With digital literacy as a moderator variable, this study aims to test the impact of the digital economy on UMKM's revenue in Medan City. In this study, a descriptive quantitative method was used; the sample used was a UMKM perpetrator in Medan City, with 100 respondents. Smart PLS version 3.0 is the analytical tool used. The results of this study show that the digital economy has a positive and significant impact on the income of small and medium-sized enterprises (SMEs) in the field. Digital literacy also plays an important role in regulating both variables. So, if digital literacy is maximized, UMKM's revenue will increase.

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA Tambunan, Putri Handini; Silalahi, Donalson; Tarigan, Miska Irani; Tarigan, Imanuel; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA DALAM MEMILIH PERGURUAN TINGGI SWASTA UNIVERSITAS KATOLIK SANTO THOMAS : (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Angkatan 2022) Sihotang, Helena; Tarigan, Imanuel
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to analyze the factors that influence student decisions in choosing Private Higher Education, Universitas Katolik Santo Thomas. The population of this research are active students at the Universitas Katolik Santo Thomas, Faculty of Economics, Stambuk 2022. The sample used are 100 people. Sampling technique using probability sampling and simple random sampling. While data collection techniques through questionnaires and documentation. Data analysis techniques using SPSS 20.00 for windows software with factor analysis. The variables used are product, price, physical evidence, people, campus promotions, reference groups, motivation, economic circumstances, personal. Test KMO and Barlett test which shows value Kaiser-Mayer-Olkin Meansure of Sampling adequacy (KMO MSA) of 0.871 with a significance value of 0.000 means that the existing variables and samples can be analyzed using factor analysis. All factors researched had an MSA value of > 0.5, meaning that these variables could still be predicted and analyzed further. Furthermore, the extraction value for each variable is above 0.50, meaning that all indicators are considered capable of explaining the factors. The results showed that 2 new factors were formed, namely internal factors and external factors. Internal factors are the dominant factors that have an influence on student decisions in choosing Private Higher Education, Universitas Katolik Santo Thomas.

PERSEPSI MASYARAKAT PERKOTAAN TERHADAP LAYANAN SMART CITY: MODEL UTAUT2 Harsono, Subambang; Rinanda, Teja; Tarigan, Imanuel
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

In this study, we look at technology readiness related to performance expectancy and effort expectancy from UTAUT2 to analyze urban community perceptions of smart city services. Data is collected using a survey questionnaire. We use Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The questionnaire consists of 16 items on the Technology Readiness Index 2.0 scale to measure technological readiness and the UTAUT2 scale which has 29 items. The research of the study shows that optimism has a positive effect on performance expectancy and effort expectancy in using smart services. This means that respondents believe and have a sense of optimism that smart city service technology will be understood and used. Effort expectancy, facilitation conditions, and hedonic motivation have a positive effect on the intention to use smart services. It can be said that although some users are anxious about the new technology, it will not have an impact on the usability and ease of use of smart service technology.

PERILAKU PENGGUNAAN IKLAN FACEBOOK TERHADAP KINERJA BISNIS UMKM BERBASIS DIGITAL Tarigan, Imanuel; Sihotang, Helena; Subiantoro, Nur; Harsono4, Subambang
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research investigates the factors that encourage MSMEs to use Facebook advertising and its impact on business kinerjance. Using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the study validates a theoretical model through a survey of 250 Indonesian MSME owners. The results show a direct and significant influence between compatibility, social influence, and perceived ease of use on Facebook advertising behavior. However, no influence was found from cost, facilitating conditions, or perceived usefulness. The perceived financial resource availability factor has a significant moderating effect on the relationship between Facebook advertising and business kinerjance. Generally, Facebook advertising does not significantly influence business kinerjance, especially in terms of profit and efficiency, but it positively affects indicators supporting business kinerjance, such as growth, personal goals, and reputation.

PENGARUH KOMPENSASI, KEPEMIMPINAN, DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM (KSP) KARYA MURNI BINJAI Sinaga, Ria Veronica; Tarigan, Imanuel
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to evaluate the influence of compensation, leadership, and work environment on employee job satisfaction at the Cooperative Savings and Loan (KSP) Karya Murni Binjai. With a sample size of 64 individuals, data was collected through questionnaires and interviews, then analyzed using multiple linear regression. The results indicate that compensation, leadership, and the work environment simultaneously have a positive and significant impact on job satisfaction, with an f-value of 22.446 (F-table = 2.31). Partially, compensation (t-value = 3.986), leadership (t-value = 3.716), and the work environment (t-value = 2.035) also show significant effects (t-table = 1.661). A correlation coefficient (r) of 0.745 suggests a strong relationship, and a coefficient of determination (R Square) of 0.555 indicates that these variables can explain 55.5% of job satisfaction variability.Based on these findings, it is recommended to evaluate compensation policies, including reviewing salary levels and incentives, and implementing recognition programs to enhance employee motivation. Leadership training, supportive leadership styles, and mentoring can strengthen the supervisor-subordinate relationship. Evaluating workplace factors, such as improving lighting, temperature, and facilities, and promoting an inclusive work culture, is essential. Providing space for employee input can also enhance overall workplace conditions.

EFEK MODERASI LITERASI GIDITAL PADA PENGARUH DIGITAL EKONOMI TERHADAP PERKEMBANGAN UMKM KOTA MEDAN Tarigan, Imanuel; Siagian, Tomy Sun; Ningrum, Dhea Agusty; Rasyid, Mhd. Andi
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development and economic growth of Indonesia is assisted by small and medium-sized micro enterprises (UMKM). With digital literacy as a moderator variable, this study aims to test the impact of the digital economy on UMKM's revenue in Medan City. In this study, a descriptive quantitative method was used; the sample used was a UMKM perpetrator in Medan City, with 100 respondents. Smart PLS version 3.0 is the analytical tool used. The results of this study show that the digital economy has a positive and significant impact on the income of small and medium-sized enterprises (SMEs) in the field. Digital literacy also plays an important role in regulating both variables. So, if digital literacy is maximized, UMKM's revenue will increase.

PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN PADA RUMAH SAKIT IMELDA Tambunan, Putri Handini; Silalahi, Donalson; Tarigan, Miska Irani; Tarigan, Imanuel; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine and explain the influence of service quality, prices and facilities on outpatient satisfaction at Imelda Hospital. Data was collected using surveys, documentation and interviews. The research approach used was quantitative, with 100 respondents selected using purposive sampling. The data in this study were analyzed using SPSS. The research results show that service quality, prices and facilities have a good influence. Together they have a positive and significant effect on patient satisfaction. The coefficient of determination value of 0.441 shows that 44.1% of patient satisfaction can be explained by service quality, price and facilities while the remaining 55.9% is explained by other factors such as trust, location and brand image.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search