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Alifahmi, Hifni
Universitas Sahid Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jobmark: Journal of Branding and Marketing Communication

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Destination Branding of Ternate City in Communicating the Tourism Values Liandri, Anisa Kadriah Sabanur; Alifahmi, Hifni
Jobmark: Journal of Branding and Marketing Communication Vol. 2 No. 2 (2021): JOBMARK Vol 2 No 2 (January-June 2021)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v2i2.156

Abstract

Destination branding is a concept that aims to build or improve the quality of a tourist destination. Ternate is one of the destinations in eastern Indonesia with potential in the tourism sector and is currently actively developing strategies to increase tourist visits. This article investigates the efforts of the Ternate tourism board in building a destination branding strategy to promote Ternate's tourism potential. Data was collected using observation methods and in-depth interviews with tourism officials and local community members. The results of this study reveal that the Ternate City Tourism Office applies destination branding by building integrated tourist destinations to become national tourism objects.
Co-Authors Beatus Mario Sodede Caecilia Vita Andaryani Edward Enrieco Fajar Muharam Fauzy, Shanty Dewi Febby Amelia Trisakti Febby Amelia Trisakti Hanafi, Des Hidayah, Wulan Rakhmatul Iin Soraya, Iin Kholil Kholil Liandri, Anisa Kadriah Sabanur Moses Frans Romual Silitonga Napitupulu, Frengki Novalia Agung Wardjito Ardhoyo PUJI LESTARI Putri, Tamara Rahtika Diana Ronda, Mirza Subroto, Andri Sunarto SUNARTO Trisakti, Febby Amelia Wulan Feriana Saputri