Article Per Year (5 Year)
p-Index From 2021 - 2026
2.907
P-Index
This Author published in this journals
All Journal Jurnal InterAct Jurnal Pendidikan Bahasa Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunikasiana: Journal of Communication Studies International Journal of Environmental, Sustainability, and Social Science Jurnal Industri Pariwisata Jobmark: Journal of Branding and Marketing Communication Journal of Mandalika Literature Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Baileo: Jurnal Sosial Humaniora The Eastasouth Journal of Social Science and Humanities Jurnal Komunikasi Indonesia Mahardika Adiwidia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Alifahmi, Hifni
Universitas Sahid Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Mahardika Adiwidia

 1 
Dramaturgi dalam Membentuk Personal Branding Selebgram Soraya, Iin; Alifahmi, Hifni
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.466

Abstract

Banyak cara yang dilakukan oleh selebgram dalam mengenalkan, mempopulerkan, dan membangun citra diri atau personal branding. Salah satunya melalui media sosial instagram. Tujuan penelitian ini untuk mendeskripsikan proses front stage dan back stage dari konsep Dramaturgi dalam membentuk personal branding di instagram, untuk mendeskripsikan proses selebgram dalam membangun personal branding dengan menggunakan delapan konsep yang dapat membentuk personal branding di instagram, untuk memahami bentuk personal branding yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram. Teori yang di gunakan teori dramaturgi Erving Goffman dan delapan konsep personal branding Montoya. Hasil penelitian adalah: (1) proses front stage yaitu konsep dalam instagramnya yaitu memilih lokasi selalu di outdoor, style dengan konsep outdoor yang lebih casual. Proses back stage yaitu dengan ide ditentukan oleh sendiri dan tim, mulai dari penentuan tema konsep, ide dan pelaksanaan pembuatan konten; (2) delapan konsep personal branding dalam menciptakan konten instagram adalah positif, keceriaan, fun, kasual; (3) bentuk personal branding Sahril yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram yang paling menonjol adalah spesialisasi dari sisi konsep outdoor, fashion style kasual.
Strategi Komunikasi Korporasi pada Tahapan Perubahan dalam Transformasi Digital di Petronas Aramco Hidayah, Wulan Rakhmatul; Alifahmi, Hifni
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1065

Abstract

In line with the advancement of the digital era, Petronas Aramco is committed to building changes in the field of digital technology because transformation changes the way employees communicate and interact during the production and distribution process. The company also has a strategy to achieve its goals and corporate communication plays a role in the company's growth and progress. Researchers use the post positivism paradigm. Researchers used qualitative descriptive methods and purposive sampling technique. Research object at Petronas Aramco. The unit of analysis in this research is the Petronas Aramco department. Data collection methods use interviews and observations as well as literature studies such as references from books, the internet, articles and scientific journals. The aim of this research is to determine the corporate communication strategy and the eight stages of the change concept at Petronas Aramco in optimizing digital transformation efforts and to understand the digital operating model. The results of this research are that behind the digital transformation that has become the company's culture, this is due to the existence of a corporate communication strategy in building change.
Co-Authors Andaryani, Caecilia Vita Ardoyo, Novalia Agung Wardjito Beatus Mario Sodede Edward Enrieco Fajar Muharam Fauzy, Shanty Dewi Febby Amelia Trisakti Febby Amelia Trisakti Hanafi, Des Hidayah, Wulan Rakhmatul Iin Soraya, Iin Kholil Kholil Lena, Pratika Martha Liandri, Anisa Kadriah Sabanur Lusianawati, Hayu Moses Frans Romual Silitonga Napitupulu, Frengki PUJI LESTARI Putri, Tamara Rahtika Diana Ridzki R. Sigit Ronda, Andi Mirza Saputri, Wulan Feriana Sari, Sandra Buana Sinaga, Hendriko Daulat Subroto, Andri Sunarto Sunarto Trisakti, Febby Amelia