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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Social Science and Business JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Lakon Jurnal Pengkajian & Penciptaan Wayang Journal of English Education and Teaching (JEET) International Journal Of Science, Technology & Management (IJSTM) JURNAL MITRA PRIMA SABAJAYA Jurnal Pengabdian Kepada Masyarakat International Journal of Management, Economic and Accounting
Bambang Suwarno
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THE EFFECT OF TEACHER MOTIVATION, COMPENSATION, AND WORKLOAD ON TURNOVER INTENTION THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE Anwar, Yohny; Suwarno, Bambang; Harianti, Suci
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.18

Abstract

This study aims to determine and analyze the effect of motivation, compensation  and workload on turnover intention with job satisfaction as an intervening variable for Non-Permanent Teachers at SMA Negeri 1 Sinunukan, Mandailing Natal, North Sumatra. This research uses a causal research method with a quantitative approach. Forty teachers made up the total population of the research sample, which was selected using a saturation sampling technique and non-probability sampling. approaches for gathering data that are tested for validity and reliability utilizing interviews and questionnaires. Analyzing data using SEM-PLS. The results of the study show that motivation has a significant positive effect on turnover intention through job satisfaction; The variable job satisfaction mediates motivation on turnover intentions. Then for compensation has a significant positive effect on turnover intention through job satisfaction; Variable of job satisfaction mediates compensation to turnover intention. Likewise, the effect of workload on turnover intention through job satisfaction as an intervening.
The Role of Social Media in MSME Marketing: A Systematic Literature Review Bambang Suwarno; Junawan; Syahrial Hasanuddin Pohan
International Journal of Management, Economic and Accounting Vol. 3 No. 3 (2025): June 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This Systematic Literature Review (SLR), following the PRISMA methodology, examines the impact of social media marketing on the performance, sustainability, and resilience of Micro, Small, and Medium Enterprises (MSMEs), synthesizing findings from 12 studies published between 2001 and 2025. The review highlights that social media marketing adoption significantly enhances MSME performance, improving customer engagement, brand visibility, and market reach. Entrepreneurial orientation is identified as a crucial moderating factor, strengthening the effect of digital marketing adoption on business outcomes, particularly in response to disruptions like the COVID-19 pandemic. Furthermore, the adoption of e-commerce and digital marketing tools contributes positively to financial and sustainability performance, though digital literacy and resource constraints remain key barriers. The findings also underscore the importance of networking and informal marketing practices in expanding market presence and fostering customer relationships. Despite the positive effects, challenges such as limited resources and digital skills hinder the full potential of these strategies. This review calls for future research to address these gaps, focus on sector-specific practices, and explore the long-term impact of social media marketing on MSME resilience and sustainability.
METACOGNITIVE STRATEGY AND STUDENT’S READING COMPREHENSION: AN EXPERIMENTAL STUDY AT SMK N 1 KOTA BENGKULU Syafrianti, Herlina; Suwarno, Bambang; ., Elfrida
Journal of English Education and Teaching Vol. 2 No. 3 (2018)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.727 KB) | DOI: 10.33369/jeet.2.3.62-71

Abstract

This research aimed to know the effect of using metacognitive strategy towards student’s reading comprehension. The design was quasi-experimental. The sample consists of 69 students in two classes. The instrument consists of reading test which was tried out. The treatment for the experiment group was metacognitive strategy and for the control group was the strategy that the teacher use in the class. The data were collected through pre-test and post-test. The activity in the classroom during six meetings, two meetings for pre-test and post-test and four meetings for teaching in the classroom. The data was analyzed by The Wilcoxon Test and The Mann-Whitney Test. The Wilcoxon Test for the control group showed that there was no significant difference between pre-test and post-test. The Wilcoxon test for the experiment group showed that there was significant difference between pre-test and post-test. The Mann-Whitney test for pre-test showed that there was no significant difference between experiment and control class. The Mann-Whitney test for post-test showed that there was significant difference between experiment and control class. Finding of the research showed that, there was significant difference between pre-test and post-test for the experiment class and there was significant differece between experiment and control class for post-test result. This result indicated that there was an effect of metacognitive strategy towards student’s reading comprehension
An Analysis Of Purchase Decisions On Customer Satisfaction Through Customer-Based Brand Equity And Product Innovation: Concequences For Air Conditioner Panasonic In Medan Suwarno, Bambang
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.515

Abstract

The purpose of the study was to determine the effect of customer-based brand equity (CBBE) and product innovation on consumer satisfaction through purchasing decisions of Panasonic air conditioners in Medan. The research uses quantitative methods with a causal associative research approach. The population is the buyer of Panasonic air conditioners in the city of Medan. The research sample used purposive sampling technique. 100 respondents were obtained with the Slovin technique. Data collection techniques with questionnaires and interviews to be tested for validity and reliability. Data analysis with SEM-PLS. The results showed a significant positive effect for all research variables. CBBE on Customer Satisfaction 0.180 and P-Values ??0.013, CBBE on Purchase Decision 0.230 and P-Values ??0.008, Product Innovation on Customer Satisfaction 0.588 and P-Values ??0.000, Product Innovation on Purchase Decision 0.365 and P-Value 0.000, Purchase Decision on Satisfaction Consumers 0.642 and P-Values ??0.000, Product Innovation on Consumer Satisfaction through Purchase Decisions 0.084 and P-Values ??0.016 and CBBE on Consumer Satisfaction through Purchase Decisions 0.148 and P-Values ??0.008. The reaserch findings reveal that customers emotionally react to the product they want to buy, whether they are satisfied or not and this is very important for customer-based brand equity. The products offered related to their innovations influence the purchasing decisions of customers. And there is a significant relationship in handling customer complaints properly and correctly to the level of customer-based brand equity which will create a high level of customer satisfaction and customer loyalty.
Customer-Based Brand Equity, Company Reputation and Product Quality Effect on Customer Loyalty: Air Conditioner Retail Market in Medan Suwarno, Bambang; Prassetyawan, Anjas; Abbas, Muhammad
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.697

Abstract

This research explores and focuses on customer perceptions, because there is still a lack of research in knowing the relationship between customer perceptions of products and retail stores. Data collection by interviews, questionnaires, and observations on Panasonic AC retail customers. This study tries to examine the influence of the dimensions of customer loyalty which are influenced by the dimensions of Customer Based Brand Equity (CBBE), Company Reputation and Product Quality. This research is associative, with a quantitative method approach. The research was validated using SPSS-26 with data analysis techniques using multiple linear regression analysis. The results showed that CBBE and product quality had a positive and significant effect on customer loyalty. Furthermore, the company's reputation partially has a positive but not significant effect on customer loyalty. Whereas CBBE, Company Reputation, and Product Quality simultaneously have a positive and significant effect on Customer Loyalty. From the results of this study, it was also concluded that there is a tendency for loyal customers to not guarantee that they will recommend the products they buy to others. Product (brand) selection recommendations are also more influenced by salespeople in retail stores where customers will buy products. From this research, it was found that the novelty of customer perceptions of company reputation has no effect on customer loyalty, especially for retail store customers.
Analysis Head Nurses' Leadership Styles to Staff Inpatient Nurses' Job Performance in Hospital Suwarno, Bambang
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.770

Abstract

This research explores and focuses on the nursing profession, because there is still a lack of research in knowing the relationship between nurse leadership styles and nurse performance. Data collection by interviews, questionnaires and observations on inpatient nurses at Rotal Prima Hospital Medan. This study tries to examine the influence of the Job Performance Nurse dimension which is influenced by the dimensions of the Transactional Leadership Style and the Transformational Leadership Style of Head Nurses. This research is associative, with a quantitative method approach, using a descriptive correlational research design. The research was validated using SPSS-26 with data analysis techniques using multiple linear regression analysis. The results showed that the Transactional Leadership Style and Transformational Leadership Style had a positive and significant effect on Nurse Job Performance. The results of this study, we found that nurse leaders must have a good transformational leadership style so that leaders can help and encourage their subordinates in providing training and achieving their work goals properly. Nurse leaders are more likely to adopt a transformational leadership style. The results of this study also show that transactional leadership can affect nurse performance, although it is even better if the head nurse performs transformational leadership.
Co-Authors ., Elfrida Abbas, Muhammad Abd. Rasyid Syamsuri Alya, Soraya Dheo Rimbano Gita Mutiara Hati Harahap, Arman Harianti, Suci I Wayan Dharmayana Junawan Junawan LIZA OKTARINI Matondang, Sofiyan Mulyadi Mulyadi Nanik Anjar Yani Nurhamidah Gajah Parapat, Natalia Prassetyawan, Anjas Silaban, Yolanda Novita Suci Dwina Darma Susanto, Yohanes Syafrianti, Herlina Syahrial Hasanuddin Pohan Syaifuddin Yohny Anwar