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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Majalah Ilmiah Warta Dharmawangsa Community Engagement and Emergence Journal (CEEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Artificial Intelligence and Engineering Applications (JAIEA) International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Advanced Research (IJAR) Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis
Sibarani, Hendra Jonathan
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Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Promosi Online,Reputasi Merk,Pengalaman Pengguna Terhadap Keputusan Penggunaan Aplikasi Dompet Digital (OVO) Di Kota Medan Tanedy, Shenny Florencia; Hotama, Carla; Permana, Jaka; Sibarani, Hendra Jonathan
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9386

Abstract

OVO, dompet digital yang populer dan tepercaya merupakan aplikasi dompet digital terpopuler ketiga di Indonesia, setelah GoPay (88%) dan DANA (83%), dengan basis pengguna mencapai sekitar 76% dari populasi nasional. Seiring dengan penggunaan layanan keuangan digital yang terus berkembang, pemahaman mengenai faktor-faktor yang mempengaruhi adopsi pengguna terhadap aplikasi-aplikasi tersebut menjadi semakin penting. Penelitian ini bermaksud untuk menguji pengaruh promosi online, reputasi merek, dan pengalaman pengguna terhadap keputusan pengguna dalam menggunakan aplikasi dompet digital OVO. Penelitian ini menggunakan metode kuantitatif untuk mengeksplorasi hubungan tersebut secara lebih sistematis Penelitian dilakukan pada populasi sebanyak 200 pengguna OVO di Kota Medan. Teknik random sampling digunakan untuk memilih 133 responden untuk analisis utama, sementara 30 responden tambahan dipilih dari populasi yang tersisa untuk menguji validitas dan reliabilitas . Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan metode statistik, dengan menggunakan analisis regresi linier berganda, temuan menunjukkan bahwa promosi online memiliki pengaruh positif yang signifikan terhadap pengambilan keputusan pengguna terkait penggunaan aplikasi OVO. Demikian pula, reputasi merek terbukti mempengaruhi keputusan pengguna, menunjukkan bahwa kepercayaan dan citra merek memainkan peran penting dalam pasar dompet digital yang kompetitif. Selain itu, pengalaman pengguna juga terbukti memiliki dampak yang signifikan, menyoroti pentingnya kemudahan penggunaan, kepuasan pengguna, dan desain antarmuka. Studi ini juga menyimpulkan bahwa promosi online, reputasi merek, dan pengalaman pengguna secara kolektif memengaruhi keputusan pengguna untuk mengadopsi OVO. Hasil penelitian ini memberikan wawasan yang berharga bagi para pemasar, pengembang, dan penyedia layanan dompet digital yang ingin meningkatkan akuisisi dan retensi pengguna di lanskap fintech yang semakin kompetitif.
Analysis of the Impact of Network Quality, Brand Image, and Promotion on Telkomsel Package Card Purchase Decisions (Case Study on Students of SMK Brigadier General Katamso II Medan) Pranata, Bayu; Tambunan, Debora; Sibarani, Hendra Jonathan; Pasaribu, Dompak
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 3 No. 1 (2024): TOP 10 Best Paper, Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v3i1.10826

Abstract

This study was conducted to determine the effect of network quality, brand image and promotion partially and simultaneously on purchasing decisions for Telkomsel package cards, a case study of students of SMK Brigjend Katamso II Medan. The research approach used is associative research with a quantitative approach. The population in this study consisted of all students of SMK Brigjend Katamso II Medan for the 2021/2022 academic year who used the Telkomsel provider as many as 90 students and the sampling technique used a saturated sample where the entire population was sampled, namely 90 people. This study uses primary data and secondary data. The results of this study network quality, brand image, and promotion partially have a positive effect on purchasing decisions. Simultaneous test results (F test) network quality, brand image and promotion have a positive and significant effect on purchasing decisions. The results of the determination test obtained that network quality, brand image and promotion have contributed to purchasing decisions by 66.1%, while the remaining 33.9% is influenced by other variables outside this regression model.
Work Flexibility and Income as Determinants of Performance of Online Motorcycle Taxi Drivers in Medan City Tambunan, Debora; Sibarani, Hendra Jonathan; Pakpahan, Dewi Rafiah
Indonesian Journal of Advanced Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i10.11853

Abstract

This study aims to analyse the effect of work flexibility and income on the performance of online motorcycle taxi drivers in Medan City. Based on the results of data analysis, it was found that work flexibility has a significant influence on employee performance, with a t-count value of 2.789 greater than the t-table of 1.984 and a significance value of 0.000 which is smaller than 0.05. Income or salary also shows a positive and significant influence on driver performance, with a t-count value of 3.768 greater than the t-table 1.984 and a significance value of 0.012 which is smaller than 0.05. In addition, simultaneous hypothesis testing shows that work flexibility and income together have a significant effect on employee performance, with an F-count value of 3.675 which is greater than the F-table of 3.090 and a significance value of 0.000 which is smaller than 0.05. These results indicate that work flexibility and income have a significant influence on improving the performance of online motorcycle taxi drivers in Medan City.
Co-Authors Arif Sanjaya Batubara, Jastin Yehezkiel Bayu Pranata, Bayu Cristofer, Alfonco Frans Debora Tambunan Dewi Rafiah Pakpahan Dona Pasaribu Franzella Pinem, Sony Hotama, Carla Jesy, Jesy Kosasih, Rico Lawolo, Yoko Alex Bio Manurung, Dewi Ratna Sari Br Munthe, Andreas Owen De Pinto Simanjuntak Pakpahan, Belsasar Pakpahan, Victor Maruli Pandia, Renata Gitara Permana, Jaka Rindorindo, Restika Rinta, Nyswee Alda Salas, Mario Sembiring, Adelia Br Sembiring, Brema Sianturi, Andry Sevchenko Gatuso Simatupang, Okapril Simbolon, Viktor Sinambela, Benni Eden Sinuhaji, Frans Gidion Sipayung, Sari Mariahma Nova Siregar, Melinda Sitorus, Samuel Tanedy, Shenny Florencia Taslim, Fernando Theodora, Eka Martyna Yoewono, Fandy Yurika, Yurika Zay, Frangky