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All Journal Jurnal Penelitian Pendidikan Indonesia International Journal of Business, Economics & Financial Studies Management and Business Progress Accounting Progress Economic Development Progress
Damanik, Sri Winda Hardiyanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Atribut Produk Dalam Keputusan Pembelian Di Toko Murni Baru Hartanto, Bobby; Effendi, Hafizah; Damanik, Sri Winda Hardiyanti
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.157

Abstract

This study aims to determine the effect of product attributes on purchasing decisions at Murni Baru Stores. The research method used is a quantitative method using the help of SPSS version 25.00 which was collected from the results of distributing questionnaires via Google Form to 75 respondents. The analytical method used in this study is the instrument test, namely the validity and reliability test. Classic assumption test, namely normality test, multiple linear regression analysis, analysis of the coefficient of determination (R2) and hypothesis testing. The results of SPSS in this study were variables product quality (X1) affecting purchasing decisions (Y), variables design’s product (X2) do not influencing purchasing decisions (Y), variables brand’s product (X3) do not influencing purchasing decisions (Y), Variable product support service influences the purchasing decision (Y), variable price’s product do not influencing purchasing product. The influence of product quality, product design, product brand, product support services and product prices on purchasing decisions at Murni Baru Stores is indicated by a coefficient of determination of 0.860. This shows that 86% of purchasing decisions are influenced by product quality (X1), Product design (X2), product brand (X3), product support services (X4) and product price (X5) and the remaining 14% are influenced by other variables which are not used in this study.
Co-Authors Bobby Hartanto Collyn, Daniel Damanik, Ayu Zurlaini Dede Jailani Dewi, Kumala Vera Effendi, Hafizah Hutauruk, Rapat Piter Sony Ilma Liana Jayanti S., Suci Etri JAYANTI, SUCI ETRI Pardede, Imelda Marthauli Purba, Rakhmawati R, Riinawati Rico Nur Ilham Rika Surianto Zalukhu Saragih, Sri Wulan Dari Siahaan, Rumiris Sinaga, Murbanto Sinurat, Mangasi Sipayung, Sotion Adi Retno Siregar, Aisyah Sitindaon, Nikson Sri Mulyani Zalukhu, Rika Surianto Zurlaini, Ayu