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All Journal Sketsa Bisnis Banco: Jurnal Manajemen dan Perbankan Syariah International Journal of Integrative Sciences Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Educational and Life Sciences (IJELS) International Journal of Integrated Science and Technology
Sudarijati
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Penerapan Bauran Promosi pada LPK ABC Karmila; Sudarijati
Karimah Tauhid Vol. 4 No. 3 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i3.17669

Abstract

Perkembangan kebutuhan masyarakat akan keterampilan informal semakin meningkat, seiring dengan perubahan dinamika dunia kerja yang menuntut penguasaan kompetensi tambahan. Lembaga Pendidikan Keterampilan (LPK) berperan penting dalam membantu masyarakat mengembangkan keterampilan melalui program pelatihan. Namun, dengan semakin banyaknya lembaga sejenis, persaingan di sektor ini semakin ketat, sehingga strategi pemasaran yang efektif menjadi penting untuk menarik minat calon peserta. Penelitian ini bertujuan untuk mengetahui penerapan bauran promosi di LPK ABC, yang berada di wilayah Bogor, dengan menganalisis kekuatan dan kelemahan dari kegiatan promosi yang diterapkan, membandingkan konsep teori bauran promosi yang dipelajari selama kuliah dengan praktik di lapangan, serta memberikan rekomendasi untuk meningkatkan efektivitasnya. Metode penelitian yang digunakan adalah pendekatan kualitatif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan riset pustaka. Hasil penelitian menunjukkan bahwa periklanan, penjualan pribadi, promosi penjualan, hubungan masyarakat, dan pemasaran langsung di LPK ABC masih belum optimal dan membutuhkan perbaikan. Rekomendasi yang diberikan mencakup pengelolaan media sosial yang lebih aktif, pendekatan penjualan yang lebih proaktif, promosi penjualan yang lebih terstruktur, serta peningkatan hubungan masyarakat dan pemasaran langsung. Dengan implementasi perbaikan tersebut, diharapkan LPK ABC dapat memperluas jangkauan pasar, meningkatkan daya saing, serta meningkatkan jumlah peserta pelatihan.
The Influence of Promotions and Prices on Consumer Satisfaction at Pontis Kopi & Yard Sukabumi Regency Sudarijati; Titiek Tjahja Andari; Alfira Syahrani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2533

Abstract

Consumer satisfaction is the level of a person's feelings when receiving the product or service offered and comparing the performance of the product or service received with the expectations they have. This study aims to determine the effect of promotion and price on customer satisfaction at Pontis Coffee & Page Sukabumi Regency. This study uses descriptive and verification research with a survey method. The sample in this study were 100 people using non a probability sampling technique with an accidental sampling procedure. Data collection techniques through interviews, observations, questionnaires and literature studies. The data analysis used is multiple linear regression analysis. The results showed that simultaneously and partially the promotion and price variables had a positive and significant effect on consumer satisfaction at Pontis Coffee & Page Sukabumi Regency
The Influence of Product Quality and Prices on Customer Satisfaction at Pt. Sources of Beautiful Works in Bogor City Sudarijati; Titiek Tjahja Andari; Mellyinda Apriliani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2538

Abstract

This study aims to analyze and identify the effect of product quality and price simultaneously and partially on customer satisfaction at PT Sumber Karya Indah in Bogor City. The questionnaire was distributed to 100 respondents who were taken with non-probabiliy sampling technique. The analysis method used in this research is descriptive and verification method. The results showed that product quality and price simultaneously and partially had a positive and significant effect on customer satisfaction at PT Sumber Karya Indah Bogor. The most dominant factor affecting customer satisfaction is product quality.
Bauran Promosi CV. Tani Sadulur Ari, Muhammad; Sudarijati
Karimah Tauhid Vol. 4 No. 10 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i10.21276

Abstract

Bauran promosi menjadi alat promosi yang paling utama di sebuah perusahaan. Pada konteks ini, kuliah kerja lapangan mahasiswa di CV. Tani Sadulur berfungsi sebagai bentuk penelitian yang bertujuan untuk menganalisis bagaimana bauran promosi dapat meningkatkan ketercapaian tujuan target penjualan. Tujuan dari kegiatan ini untuk mengevaluasi bauran promosi, dengan metode pengumpulan data seperti wawancara, diskusi, observasi dan analisis deskriptif. Hasil dari penelitian ini memperlihatkan perusahaan tersebut belum optimal dalam penggunaan bauran promosi. Hal ini berdampak pada produk yang dijualnya belum terkenal. Berdasarkan temuan tersebut, disarankan agar CV. Tani Sadulur segera merealisasikan penambahan alat promosi seperti media sosial dan penambahan karyawan untuk fokus pada demonstrasi dan presentasi produk. Diharapkan bahwa strategi ini akan meningkatkan visibilitas perusahaan dan mendorong pertumbuhan jangka panjang.
The Effect of Product Quality and Brand Image on Purchasing Decisions for Yamaha Mio Motorbikes at PT. Jayamandiri Gemasejati Bogor Sudarijati; Selsa Oktia Rahmawati; Rachmat Gunawan
International Journal of Educational and Life Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i7.2224

Abstract

This study aims to determine the effect of product quality, and brand image on purchasing decisions on Yamaha Mio motorbikes at PT. Jayamandiri Gemasejati Bogor simultaneously and partially. The subject of this research is the buyer of Yamaha Mio product at the company PT. Jayamandiri Gemasejati Bogor. The sample in this study amounted to 100 respondents conducted by purposive sampling. The data analysis technique in this study used the IBM SPSS 25 software application. Data analysis uses descriptive analysis, verification analysis with a quantitative approach. The data analysis method used in this study is multiple linear regression analysis. The results showed that product quality, brand image, and purchasing decisions with good criteria. Simultaneously and partially product quality and brand image have a positive and significant effect on purchasing decisions on Yamaha Mio products at PT. Jayamandiri Gemasejati Bogor
Customer satisfaction is based on Service Quality, Price and Promotion (Case Study On The Gazebo Café Bogor) Elly Rahmawati; Sudarijati; Yulianingsih
International Journal of Educational and Life Sciences Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i8.2292

Abstract

This research aims to determine the simultaneous and partial influence of service quality, price, and promotion on customer satisfaction at The Gazebo Cafe. Questionnaires were distributed to 100 respondents using purposive sampling with the following criteria: customers who have made at least two visits and customers who are considered mature enough to fill out the questionnaire and are at least 17 years old. The questionnaires were tested for validity, reliability, and classical assumption testing. The results of these tests showed that the questionnaires were valid, reliable, and could be used for regression data. The analytical method used in this study was a descriptive and verificative method with a quantitative approach. The results of the study showed that the variables of service quality, price, and promotion, both simultaneously and partially, have a positive and significant effect on customer satisfaction at The Gazebo Cafe. The coefficient of determination (R Square) value is 72,4%. The relationship between service quality, price, and promotion and customer satisfaction is very strong, with a value of 0,851.
Work Productivity Based on Work Ability, Compensation, and Work Dicipline Sudarijati; Harini, Sri; Sari, Vanny Wulan
International Journal of Integrative Sciences Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i9.11324

Abstract

Teacher work productivity is one of the crucial factors in improving the quality of education. It helps students to gain the necessary academic progress and personal development. The purpose of this study is to reveal the effect of work ability, compensation, and work discipline on teacher work productivity at Phatnawitya Yala School, Thailand. This study used a quantitative approach with multiple linear regression analysis method. The research sample was 65 teachers of the school. The results showed that simultaneously work ability, compensation, and work discipline have a positive and significant effect on work productivity. Partially, work ability have a positive and significant effect on work productivity, compensation have a positive and significant effect on work productivity, and work discipline have a positive and significant effect on work productivity.
The The Role of Satisfaction as a Mediator of the Influence of Facilities and Location on Revisit Intention: A Study at the Unit Bumi Kepanduan Sentul Bogor Sudarijati; Dwi Gemina; Selvia, Dina
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/j667wv11

Abstract

Introduction: This study examines how facilities and location influence visitors’ intention to revisit the Bumi Kepanduan Sentul Bogor Unit, with customer satisfaction serving as a mediating variable. The research is grounded in the understanding that visitor satisfaction is a key determinant of loyalty and revisit intention, particularly in tourism and recreation destinations. Methods: The study involved 100 respondents selected using a non-probability purposive sampling method. The criteria included visitors aged 17 years and above who had visited the site at least once. A descriptive and verification approach was applied using the path analysis method to determine both direct and indirect effects among variables. Results: The findings reveal that facilities and location have a direct and positive influence on satisfaction, while both also directly affect revisit intention. Furthermore, satisfaction itself significantly influences revisit intention and serves as a mediating factor between facilities, location, and the desire to return. These results indicate that improved facilities and strategic location can enhance visitor satisfaction, which ultimately increases the likelihood of revisits. Conclusion: This study highlights the importance of maintaining and improving facilities and location quality to enhance visitor satisfaction and loyalty. However, the study is limited by its relatively small sample size and narrow variable scope. Future research is recommended to include additional factors such as lifestyle, social influence, and reference groups, as well as to use a larger and more diverse sample to obtain more representative results.
Mediating Mechanism to Loyalty: Evidence from Indonesia’s Halal Coffee Shop Sector in a Sustainability-Oriented Framework Rimadini, Amalia; Sudarijati; Silaningsih, Endang
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 7 No 2 (2025): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v7i2.14846

Abstract

Purpose – This study investigates how service quality and promotion influence customer loyalty through the mediating role of customer satisfaction in the rapidly expanding halal coffee shop sector in Indonesia. Recent shifts in consumer behavior toward value-driven, ethical, and sustainability-oriented consumption have repositioned loyalty as a strategic indicator of long-term business resilience in Muslim-majority markets. Drawing on SERVQUAL, Expectation–Confirmation Theory, and principles of Shariah service ethics, this research employs a quantitative approach using 100 valid responses collected through non-probability and accidental sampling. Method – Data were analyzed using descriptive statistics, path analysis, and Sobel testing to assess the significance of the mediating effects. Findings – The findings show that service quality and promotion positively and significantly affect customer satisfaction and loyalty, while satisfaction itself serves as a strong mediating mechanism that strengthens the indirect effects of both predictors.. Pratical Implication – This study contributes theoretically by integrating Islamic ethical perspectives into mainstream loyalty models, and practically by offering sustainability-driven implications for halal-based service enterprises. Originality/value – These results highlight the strategic importance of delivering trustworthy, ethical, and sustainable service experiences aligned with Shariah values to cultivate long-term customer attachment
Co-Authors Aisyah, Ema Agustina Akmaludin, Andri Alfira Syahrani Ananda, Fahira Trie Ari, Muhammad Chandra Ayu Pramestidewi Dinda Anggraini Dwi Gemina ELLY RAHMAWATI Endang Silaningsih Hajiantinur, Aprilina Hartinah, Yeni Karmila Kartini, Tini Maulana, Lucky Hikmat Maulana, Lucky Himat Mellyinda Apriliani Palahudin Rachmat Gunawan Rahman, Muhammad Arif RAHMAT GUNAWAN Ramdani, Regi Rimadini, Amalia Roedofan, M. Ajie Sakirin, Ahmad Samsuri Sari, Vanny Wulan Selsa Oktia Rahmawati Selvia, Dina Sri Harini Subagyo, Rahmat Irfan Titiek Tjahja Andari Yulianingsih Zakaria, Nadisah