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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Target : Jurnal Manajemen Bisnis JURNAL ABDIMAS TRIDHARMA MANAJEMEN Journal of Research and Publication Innovation Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia International Journal Multidisciplinary Science Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Aprilliani, Siti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh E-Service Quality dan E-Word of Mouth terhadap Minat Konsumen Menggunakan Jasa Layanan Grab di Tangerang Selatan Aprilliani, Siti; Hindriari, Reni; Meryati, Ani
Jurnal Ilmiah PERKUSI Vol. 4 No. 3 (2024): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v4i3.42058

Abstract

Penelitan ini dilakukan dengan tujuan (1) Untuk mengetahui dan menganalisis pengaruh E-Service Quality terhadap minat konsumen. (2) Untuk mengetahui dan menganalisis pengaruh E-Word of Mouth terhadap minat konsumen. (3) Untuk mengetahui dan menganalisis pengaruh E-Service Quality dan E-Word of Mouth terhadap minat beli. Populasi dalam penelitian ini adalah seluruh pengguna Grab di Tangerang Selatan. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 110 orang. Pegumpulan data menggunakan kuesioner dan kemudian dianalisis dengan menggunakan uji statistic dengan metode SEM (Structural Equation Modelling) dengan menggunakan software PLS 3.0. E-Service Quality berpengaruh signifikan terhadap Minat Konsumen dengan nilai tstatistik 4,189 > 1,96 dan nilai P Values 0.000 < 0,05 yang berarti bahwa variabel E-Service Quality berpengaruh signifikan terhadap Minat Konsumen. E-Word of Mouth berpengaruh signifikan terhadap Minat Konsumen, dengan nilai Tstatistic sebesar 3,770 > 1,96 dan nilai P Values 0.000 < 0,05 yang berarti bahwa variabel E-Word of Mouth berpengaruh signifikan terhadap Minat Konsumen. E-Service Quality dan e-Word of Mouth secara simultan memberikan pengaruh sebesar 63,2% sedangkan 36,8% dijelaskan oleh variabel lain diluar yang diteliti.
PENGENALAN DIGITAL MARKETING DAN PELATIHAN E-COMMERCE SEBAGAI BENTUK KEWIRAUSAHAAN DINI BAGI PELAJAR SMK LINGGA KENCANA DEPOK Hasanudin, Hasanudin; Hadistia, Ananda; Lestiyadi, Ayu Puspa; Aprilliani, Siti; Meryati, Ani
Jurnal Abdimas Tri Dharma Manajemen Vol. 1 No. 2 (2020): ABDIMAS April 2020
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v1i2.p110-116.y2020

Abstract

Kegiatan pegabdian kepada masyarakat ini bertujuan untuk membahas bentuk strategi yang digunakan dalam perkembangan teknologi ke depan. Pengenalan digital marketing dan pelatihan e-commerce memiliki peranan penting dalam strategi pemasaran terutama sebagai bentuk kewirausahaan dini bagi pelajar SMK Lingga Kencana Depok. Adapun metode yang dilakukan berupa penyampaian materi dalam bentuk teori presentasi dan praktik/penerapan pembuatan konten digital marketing baik melalui media sosial maupun melalui e-commerce.Hasil kegiatan menunjukkan bahwa sebelum pelaksanaan PKM, para pelajar SMK Lingga Kencana Depok belum begitu mengenal istilah-istilah terkait dengan pemasaran produk lewat media online, namun setelah pelaksaan kegiatan diketahui para pelajar SMK Lingga Kencana Depok dapat memahami dasar-dasar pemasaran melaui media sosial ataupun melalui e-commerce secara sederhana. Kegiatan PKM berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam pemasaran ataupun penjualan melalui digital marketing dan e-commerce.Metode kegiatan yang digunakan adalah bekerjasama dengan SMK Lingga Kencana Depok yang berada di Jl.Raya Sawangan no. 47, Kelurahan Rangkapan Jaya Baru, Kecamatan Pancoran Mas, Kota Depok, Provinsi Jawa Barat dan mencari pemasalahan yang ada di tempat tersebut sehingga dapat memberikan solusi yang tepat dalam memotivasi para peserta yang adalah pelajar SMK sehingga mereka bisa memanfaatkan perkembangan pemasaran dan penjualan secara online dengan tepat sasaran. Setelah di analisis maka kami memberikan pelatihan dalam bentuk materi dan praktek yang bertujuan mengembangkan kemampuan para pelajar SMK untuk meningkatkan pemasaran dan penjualan via media daring (online).Kata kunci : PKM, digital marketing , e-commerce, Daring
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. REKSO NASIONAL FOOD CABANG EDUTOWN BSD Setiawan, Ahmad; Aprilliani, Siti
Journal of Research and Publication Innovation Vol 2 No 3 (2024): JULY
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the influence of the work environment and work discipline on employee performance at PT. Rekso Nasional Food Cabang Edutown BSD either partially or simultaneously. The method used is the Quantitative Associative method. The population in this study were all employees of PT. Rekso Nasional Food Cabang Edutown BSD. The sampling technique used was the saturated sample method with a sample of 62 respondents. The data analysis method uses simple linear regression, multiple linear regression, correlation coefficient, coefficient of determination, partial t test and F test. The results of this research show that there is a positive and significant influence of the work environment on employee performance at PT. Rekso Nasional Food Cabang Edutown BSD, this can be proven from the simple linear regression equation Y = 16.016+0.400X1. The correlation value is 0.662 (strong). The coefficient of determination value is 43.8%. The tcount value is 6.842 > ttable 2.000 with a significance of 0.000 < 0.05. There is a positive and significant influence of Work Discipline on employee performance at PT. Rekso Nasional Food Cabang Edutown BSD, this can be proven from the simple linear regression equation Y=14.083+0.440X2. The correlation value is 0.691 (strong). The coefficient of determination value is 47.7%. The t value is 7.403 > t table 1.988 with a significance of 0.000 < 0.05. Simultaneously there is a positive and significant influence of the Work Environment and Work Discipline on employee performance at PT. Rekso Nasional Food Cabang Edutown BSD, this can be proven from the multiple linear regression equation Y=11.130+0.229X1+0.290X2. The correlation value is 0.751 (strong). The coefficient of determination value is 56.5%. Fcount value 38.256 > Ftable 4.00 with a significance level of 0.000 < 0.05.
Pelatihan Berbisnis Online dari Nol bagi Pemuda Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang Solihin, Dede; Ahyani, Ahyani; Aprilliani, Siti
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 4 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v4i2.42021

Abstract

Peluang bisnis digital sangat terbuka bagi siapa saja. Tidak hanya mereka yang ahli teknologi informasi, tetapi juga mereka yang tidak memiliki keahlian teknologi informasi sekalipun. Bahkan, bagi mereka yang belum punya produk sekalipun. Problematika mitra yang pernah dijaring oleh tim pengabdian disebabkan oleh banyak hal. Setiap solusi permasalahan untuk memecahkan problem yang dihadapi oleh mitra. Diantara solusi yang ditawarkan adalah: (1) Kegiatan Ofline- Workshop Business and Selling Trick Berbisnis Online Dari 0 (Nol) ; (2) Kegiatan Daring- Online Training (Dengan Puluhan Video Tutorial); (3) Kegiatan Ofline- One day Digital Marketing Training; (4) Kegiatan Ofline- Two day Facebook and Instagram Ads Training; (5) Kegiatan Online- Webinar. Namun, pada tahap awal untuk mengatasi problematika mitra yang memiliki banyak karateristik adalah dengan memberikan Workshop Business and Selling Trick Berbisnis Online Dari 0 (Nol). Setelah mengikuti workshop, mitra juga akan mengetahui berbagai solusi yang ditawarkan oleh tim pengabdian dalam berbisnis online sesuai dengan masalah mitra yang dapat diakses baik ofline maupun online, tidak terikat banyak terkait persoalan waktu, serta tidak membutuhkan biaya yang cukup banyak. Bahkan bisa diakses kapan saja dan dimana saja.
THE EFFECT OF SERVICE QUALITY AND PRICE ON PURCHASE DECISIONS AT D'CREPES PONDOK INDAH MALL SOUTH JAKARTA Aprilliani, Siti
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1676

Abstract

This study aims to analyze the effect of service quality and price on consumer purchase decisions at D'Crepes Pondok Indah Mall, South Jakarta. The research employs a quantitative method with an associative approach, where service quality and price serve as independent variables, and purchase decisions act as the dependent variable. Data was collected through questionnaires distributed to 100 respondents. The findings indicate that both service quality and price significantly influence consumer purchase decisions, both partially and simultaneously. Simple linear regression analysis reveals that service quality has a strong impact on purchase decisions, while price also exerts a considerable influence. Additionally, multiple linear regression confirms that service quality and price together have a very strong correlation with purchase decisions, accounting for 76.4% of the variation in consumer behavior. This research emphasizes the importance of providing high-quality service and setting appropriate prices to improve consumer purchase decisions. However, the study acknowledges several limitations, including the restricted number of variables analyzed and the sole use of questionnaires for data collection. Further studies are recommended to explore additional factors such as location, promotion, and brand image, and to expand the sample size for broader insights.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian pada Toko Roti The Boutique Bakery Cabang Cengkareng Jakarta Barat Aprilliani, Siti; Ainun, Een
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 2 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i2.1056

Abstract

The purpose of this research is to examine the impact of product quality and promotion on purchasing decisions at The Boutique Bakery, Cengkareng branch, West Jakarta, both partially and simultaneously. This study uses a quantitative method with a probability sampling technique, specifically simple random sampling, involving 100 respondents, based on Slovin's formula. Data collection methods include observation and questionnaires, while the data analysis techniques used are descriptive analysis and quantitative analysis, including multiple linear regression, correlation coefficient analysis, hypothesis testing, and coefficient of determination analysis. The findings indicate that, in partial tests, product quality has a positive and significant effect on purchasing decisions, supported by the statistical results showing that the t-value exceeds the critical t-value and the p-value is less than 0.05. Similarly, promotion also has a positive and significant effect on purchasing decisions, with similar statistical results. In the simultaneous test, both product quality and promotion together have a positive and significant effect on purchasing decisions, with the calculated F-value surpassing the critical F-value and the p-value also less than 0.05. The results of this study suggest that both product quality and promotion are important factors influencing purchasing decisions. The implication of this research is that businesses should focus on enhancing product quality and implementing effective promotional strategies to increase consumer purchasing behavior. By doing so, businesses can improve customer satisfaction, strengthen brand loyalty, and ultimately increase sales. This research provides valuable insights for marketers and business owners to develop strategies that align with consumer preferences and expectations, ultimately contributing to the growth and competitiveness of the business in the market.
Behavioral Intention to Adopt Lazada Services: an Extension of Unified Theory of Acceptance and use of Technology Solihin, Dede; Ahyani, Ahyani; Aprilliani, Siti
Target : Jurnal Manajemen Bisnis Vol. 7 No. 1 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i1.5114

Abstract

The growth of e-commerce in Indonesia has driven changes in consumer behavior in online shopping. Lazada, as one of the main platforms, faces challenges in increasing user intention to adopt its services. This study aims to analyze the influence of four main constructs in the Unified Theory of Acceptance and Use of Technology (UTAUT), namely performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioral intention in using Lazada services. The research method uses a quantitative approach by distributing questionnaires to 130 Lazada users in South Tangerang. Data analysis was carried out using Structural Equation Modeling (SEM) through SmartPLS. The results show that all UTAUT constructs have a significant effect on behavioral intention, with performance expectancy and facilitating conditions as the most dominant factors. Effort expectancy has an effect on new users, while social influence is stronger in young age groups who are active on social media. This study provides practical implications for e-commerce platform developers, especially Lazada, to improve performance expectancy, effort expectancy, social influence, and facilitating conditions to encourage user behavioral intention in adopting services, especially in the South Tangerang area. This finding also extends the literature on UTAUT-based digital technology adoption in the local Indonesian context.
Optimalisasi Media Sosial Sebagai Sarana Promosi Pendidikan pada Yayasan Islam Terpadu Tajaul Karomatu Pagedangan Tangerang Aprilliani, Siti; Sudaryana, Yayan; Abdurohman, Dede
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 5 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v5i2.51810

Abstract

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi khususnya di Universitas Pamulang. Selain itu diharapkan dengan pengabdian kepada masyarakat, keberadaan perguruan tinggi dapat memberikan kontribusi kepada pengembangan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada pengabdian kepada masyarakat ini adalah penyampaikan materi secara verbal, pelaksanaannya dengan pemberian materi dalam penyuluhan yang berisi tentang media sosial sebagai sarana promosi pendidikan pada Yayasan Islam Terpadu Tajaul Karomatu di Kecamatan Pagedangan Kabupaten Tangerang. Hasil pengabdian masyarakat yang diperoleh adalah kegiatan yang dilaksanakan untuk masyarakat di kecamatan Pagedangan, Kabupaten Tangerang, Provinsi Banten adalah kegiatan sosialisasi media sosial sebagai sarana promosi pendidikan dalam meningkatkan penerimaan siswa baru. Ilmu yang diperoleh pada pengabdian masyarakat ini adalah berhasil mentransformasikan strategi komunikasi dan promosi Yayasan Islam Terpadu Tajaul Karomatu menjadi lebih modern, efektif, dan sesuai dengan kebutuhan target audiens di era digital.
Co-Authors Ahyani, Ahyani Ainun, Een Dede Abdurohman, Dede Hadistia, Ananda Hasanudin Hasanudin Hindriari, Reni Lestiyadi, Ayu Puspa Meryati, Meryati SETIAWAN, Ahmad Solihin, Dede Sudaryana, Yayan