Article Per Year (5 Year)
p-Index From 2020 - 2025
2.276
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis DEDIKASI PKM Jurnal Disrupsi Bisnis Annals of Human Resource Management Research Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) International Journal Multidisciplinary Science Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Ecobankers : Journal of Economy and Banking Amanah Mengabdi
Ahyani, Ahyani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
THE INFLUENCE OF SERVICE QUALITY AND PROMOTIONS ON PURCHASING DECISIONS AT GRAND BOWLING SERPONG BRANCH Ahyani, Ahyani; Rahayu, Suharni; Nuraldy, Hafis Laksmana; Metarini, Rr. Ayu
International Journal Multidisciplinary Science Vol. 3 No. 2 (2024): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i2.1296

Abstract

This research explores the impact of service quality and promotions on consumer purchasing decisions at Grand Bowling, both partially and simultaneously. The research method used is a quantitative associative approach. The sample was selected using a saturated sampling method using the Slovin formula, which resulted in a sample of 99 respondents. The data collection tool used was a questionnaire, while data analysis was carried out through simple and multiple regression analysis. The research results show that service quality and promotions positively and significantly influence purchasing decisions. This is proven through a multiple linear regression model, which produces the equation Y = 4.488 + 0.535X1 + 0.757X2. Overall, service quality and promotion simultaneously have a positive and significant effect on purchasing decisions, as shown by the results of the F test with a significance of 0.000 < 0.050. These findings confirm that the quality of service and promotions influences consumer purchasing decisions at Grand Bowling.
Pelatihan Berbisnis Online dari Nol bagi Pemuda Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang Solihin, Dede; Ahyani, Ahyani; Aprilliani, Siti
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol. 4 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v4i2.42021

Abstract

Peluang bisnis digital sangat terbuka bagi siapa saja. Tidak hanya mereka yang ahli teknologi informasi, tetapi juga mereka yang tidak memiliki keahlian teknologi informasi sekalipun. Bahkan, bagi mereka yang belum punya produk sekalipun. Problematika mitra yang pernah dijaring oleh tim pengabdian disebabkan oleh banyak hal. Setiap solusi permasalahan untuk memecahkan problem yang dihadapi oleh mitra. Diantara solusi yang ditawarkan adalah: (1) Kegiatan Ofline- Workshop Business and Selling Trick Berbisnis Online Dari 0 (Nol) ; (2) Kegiatan Daring- Online Training (Dengan Puluhan Video Tutorial); (3) Kegiatan Ofline- One day Digital Marketing Training; (4) Kegiatan Ofline- Two day Facebook and Instagram Ads Training; (5) Kegiatan Online- Webinar. Namun, pada tahap awal untuk mengatasi problematika mitra yang memiliki banyak karateristik adalah dengan memberikan Workshop Business and Selling Trick Berbisnis Online Dari 0 (Nol). Setelah mengikuti workshop, mitra juga akan mengetahui berbagai solusi yang ditawarkan oleh tim pengabdian dalam berbisnis online sesuai dengan masalah mitra yang dapat diakses baik ofline maupun online, tidak terikat banyak terkait persoalan waktu, serta tidak membutuhkan biaya yang cukup banyak. Bahkan bisa diakses kapan saja dan dimana saja.
Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian pada Bengkel Las Harapan Kita Ciledug Kota Tangerang Banten Jeriyando, Jeriyando; Ahyani, Ahyani
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i4.219

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Bengkel Las Harapan Kita Ciledug Kota Tangerang Banten. Metodologi penelitian yang digunakan menggunakan metode Kuantitaf. Populasi dalam penelitian ini adalah seluruh pelanggan di Bengkel Las Harapan Kita Ciledug Kota Tangerang Banten dengan jumlah sampel sebanyak 100 orang responden. Metode analisis data menggunakan uji regresi linier sederhana, regresi linier berganda, koefisien korelasi, koefisien determinasi, uji T parsial dan uji F simultan. Hasil penelitian menunjukkan bahwa: Terdapat Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Bengkel Las Harapan Kita Ciledug Kota Tangerang Banten dimana diperoleh nilai thitung > ttabel (5,700 > 1,984) dan sig < 0,05 (0,000 < 0,05). Terdapat Pengaruh Harga Terhadap Keputusan Pembelian Pada Bengkel Las Harapan Kita Kota Tangerang Banten dimana diperoleh nilai thitung > ttabel (3,422 > 1,984) dan sig < 0,05 (0,001 < 0,05). Terdapat Pengaruh Kualitas Pelayanan Dan Harga Secara Simultan Terhadap Keputusan Pembelian Pada Bengkel Las Harapan Kita Ciledug Kota Tangerang Banten dimana diperoleh nilai Fhitung > Ftabel (17,859 > 3,090) dan sig < 0,05 (0,000 < 0,05 ).
Determining the Factors that Influence Online Purchase Intentions at Shopee Indonesia with Trust as Mediation Solihin, Dede; Ahyani, Ahyani
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.001

Abstract

Objectives: This research was conducted to determine the factors that influence online purchasing intentions at Shopee Indonesia with Trust as Mediation.Methodology: This research uses quantitative methods with a casual design. The population in this research is all Shopee users in South Tangerang. The sampling technique used a purposive sampling method with a sample size of 120 people. Data was collected using a questionnaire and then analyzed using statistical tests using the SEM (Structural Equation Modeling) method using PLS 3.0 software.Finding: The research results show that perceived usefulness, Perceived Ease, and perceived risk have a significant effect on trust. Trust has a significant effect on Purchase Intention. Perceived usefulness has a significant effect on purchase intention. Perceived Ease does not have a significant effect on Purchase Intention. Risk Perceived has a significant effect on Purchase Intention. Trust has not been able to mediate the influence between Perceived Usefulness on Purchase Intentions. Trust can mediate the influence of Perceived Ease of Convenience on Purchase Intentions. Trust has not been able to mediate the influence between Risk Perceived on Purchase Intentions.Conclusion: The Trust variable has not been able to mediate the relationship between Perceived Usefulness and Perceived Risk on Purchase Intentions, however, the Trust variable can mediate the relationship between Perceived Ease on Purchase Intentions. Perceived Ease does not have a significant effect on Purchase Intention. Thus, to minimize the risks that occur when shopping online, companies must be able to maintain and increase consumer confidence in online transactions.
Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Loyalitas Pelangan di PT Telkom Ahyani, Ahyani; Metarini, Rr. Ayu; Budiman, Surya
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 2 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i2.1055

Abstract

Customer loyalty is a key measure of a company's success in providing the best products and services and meeting customer needs, ensuring that customers continue to use the products sold in a sustainable manner. This poses a challenge for PT Telkom Akses as a telecommunications service provider in the midst of a highly competitive global market. This study aims to analyze the impact of service quality and company image on customer loyalty at PT Telkom Akses. The research adopts a quantitative approach with an associative design. The study involves a sample of 100 customers taken from the PT Telkom Akses database in West Jakarta. Data collection was carried out using a questionnaire developed with a Likert scale. The data analysis method employed is multiple linear regression. The findings indicate that service quality has a positive and significant effect on customer loyalty, meaning that improvements in service quality contribute to higher customer loyalty. Similarly, company image also has a positive and significant impact on customer loyalty, suggesting that a favorable image of the company enhances customer loyalty. Furthermore, both service quality and company image together influence customer loyalty, meaning that these factors combined play a significant role in fostering customer loyalty.
Peningkatan Keterampilan Pemasaran Digital Untuk Siswa dan Guru di Yayasan Pendidikan Terpadu Tajaul Karomatu Solihin, Dede; Jaswita, Derizka Inva; Ahyani, Ahyani
AMANAH MENGABDI Vol. 2 No. 1 (2025): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v2i1.583

Abstract

Peningkatan keterampilan pemasaran digital menjadi kebutuhan mendesak dalam menghadapi tantangan era digital, terutama bagi lingkungan pendidikan. Kegiatan pengabdian masyarakat ini dilaksanakan di Yayasan Pendidikan Terpadu Tajaul Karomatu dengan tujuan meningkatkan kapasitas siswa dan guru dalam memanfaatkan media digital untuk kegiatan promosi dan kewirausahaan. Metode pelaksanaan meliputi pelatihan interaktif, pendampingan praktik, dan evaluasi hasil. Materi yang disampaikan meliputi pemanfaatan media sosial, pembuatan konten digital, serta strategi pemasaran online. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam mengelola pemasaran digital secara mandiri. Kegiatan ini penting untuk mendukung terciptanya ekosistem pendidikan yang adaptif terhadap perkembangan teknologi dan mendorong kemandirian ekonomi melalui kewirausahaan digital.
Behavioral Intention to Adopt Lazada Services: an Extension of Unified Theory of Acceptance and use of Technology Solihin, Dede; Ahyani, Ahyani; Aprilliani, Siti
Target : Jurnal Manajemen Bisnis Vol. 7 No. 1 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i1.5114

Abstract

The growth of e-commerce in Indonesia has driven changes in consumer behavior regarding online shopping. Lazada, as one of the main platforms, faces challenges in increasing user intention to adopt its services. This study aims to analyze the influence of four main constructs in the Unified Theory of Ac- ceptance and Use of Technology (UTAUT): performance expectancy, effort expectancy, social influence, and facilitating conditions, on behavioral intention in using Lazada services. The research method uses a quantitative approach by distributing questionnaires to 130 Lazada users in South Tangerang. Data analysis was carried out using Structural Equation Modeling (SEM) through SmartPLS. The results show that all UTAUT constructs significantly affect behavioral intention, with performance expectancy and facilitating conditions as the most dominant factors. Effort expectancy has an effect on new users, while social influence is stronger in young age groups who are active on social media. This study provides practical implications for e-commerce platform developers, especially Lazada, to improve performance expectancy, effort expectancy, social influence, and facilitating conditions to encourage user behavioral intention in adopting services, especially in the South Tangerang area. This finding also extends the literature on UTAUT-based digital technology adoption in the local Indonesian context.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada PT. Binasentra Purna di Kantor Pusat DKI Jakarta Liestoyo, David Dwi; Ahyani, Ahyani
Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Vol. 5 No. 2 (2025): Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen)
Publisher : UNPAM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jism.v5i2.48982

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pada PT. Binasentra Purna di Kantor Pusat DKI Jakarta. Menggunakan pendekatan kuantitatif dengan metode asosiatif, data dikumpulkan melalui kuesioner dari 100 responden yang ditentukan menggunakan rumus Slovin dari populasi sebanyak 28.985 pelanggan. Analisis dilakukan dengan uji regresi, korelasi, dan determinasi menggunakan SPSS versi 26. Hasil menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, baik secara parsial maupun simultan. Nilai determinasi simultan sebesar 81,3% mengindikasikan bahwa kedua variabel ini sangat dominan dalam memengaruhi kepuasan. Implikasi praktis dari penelitian ini menunjukkan bahwa PT. Binasentra Purna perlu terus meningkatkan kualitas pelayanan dan menjaga struktur harga yang kompetitif guna mempertahankan dan meningkatkan kepuasan pelanggan, yang pada akhirnya berdampak pada loyalitas dan pertumbuhan bisnis.
Optimalisasi Potensi Ekonomi Desa Nanggela untuk Peningkatan Kesejahteraan Masyarakat Triwulan, Novy; Juhaedi, Edi; Nurasih, Siti; Ubaydillah, Ragil; Prastio, M. Adam; Anggita, Nanda; Ahyani, Ahyani; itriyani, Nur; Saepurrohman9, Riki; Khumaedilah, Thakfif; Hendrawan, Hendrawan; Barnawi, Barnawi
Ecobankers : Journal of Economy and Banking Vol. 5 No. 2 (2024): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v5i2.2630

Abstract

Desa Nanggela memiliki kekayaan alam dan budaya yang berpotensi besar untuk dikembangkan sebagai sumber pendapatan bagi masyarakatnya. Penelitian ini bertujuan untuk menganalisis potensi ekonomi desa melalui pengelolaan sektor pertanian, perdagangan, kerajinan, dan pariwisata yang belum dioptimalkan. Metode yang digunakan adalah deskriptif kualitatif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi selama satu bulan. Hasil penelitian menunjukkan bahwa sektor-sektor tersebut memiliki potensi signifikan untuk meningkatkan kesejahteraan masyarakat jika dikelola dengan dukungan teknologi, keterampilan, dan kolaborasi antara pemerintah, swasta, dan masyarakat. Pengembangan BUMDes menjadi salah satu solusi strategis untuk mengurangi ketergantungan pada bantuan pemerintah dan mendorong kemandirian ekonomi desa. Rekomendasi dari penelitian ini diharapkan dapat menjadi acuan dalam merencanakan pembangunan ekonomi yang berkelanjutan di Desa Nanggela
Purchase intention on Bukalapak: Role of risk, convenience, and benefits Ahyani, Ahyani; Solihin, Dede
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.3183

Abstract

Purpose: This study aims to examine how perceived risk, perceived convenience, and perceived benefits influence users’ purchase intention on Bukalapak, one of Indonesia’s leading e-commerce platforms. Methodology: The study was conducted using a quantitative method with a survey distributed to 100 active Bukalapak users across various cities in Indonesia. Data were collected using a structured questionnaire and analyzed using SmartPLS 4.0 software to test the relationships between the constructs based on the extended Technology Acceptance Model (TAM). Results: The results show that perceived convenience and perceived benefits have a significant positive impact on purchase intention, while perceived risk has a significant negative impact. This indicates that users are more likely to make purchases on Bukalapak when they perceive the platform as easy to use and beneficial, and less likely when they feel uncertain or insecure. Conclusions: The study concludes that increasing convenience and delivering tangible benefits can strengthen purchase intention, while managing and reducing user risk perceptions is crucial to improving user confidence. Limitations: The study is limited to Bukalapak users and uses a relatively small sample size (n = 100), which may not fully represent the broader population of e-commerce users in Indonesia. Contribution: This study contributes to the understanding of consumer behavior in Indonesian e-commerce by validating the extended TAM in the context of Bukalapak. It provides insights for e-commerce managers, marketers, and platform developers to design better strategies that enhance user trust and buying interest.
Co-Authors Angga Setiawan Anggita, Nanda Aprilliani, Siti Barnawi, Barnawi Budiman, Surya Darmadi Darmadi Hendrawan Hendrawan itriyani, Nur Jaswita, Derizka Inva Jeriyando, Jeriyando Juhaedi, Edi Khumaedilah, Thakfif Liestoyo, David Dwi Metarini, Rr. Ayu Nuraldy, Hafis Laksmana Nurasih, Siti Prastio, M. Adam Rachmandani, Dicky Rahayu, Suharni Rahmad Setiawan Saepurrohman9, Riki Solihin, Dede Susanto, Noto Triwulan, Novy Ubaydillah, Ragil