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All Journal Jurnal Ilmiah Edunomika (JIE) MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi E-Amal: Jurnal Pengabdian Kepada Masyarakat
INDRIYANTI, IRMA SATYA
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : MEDIA BISNIS

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Pengaruh Perceived Social Media Marketing Elements terhadap Brand Awareness dan Brand Image pada Pengguna Smartphone Xiaomi di DKI Jakarta Kurniawan, Adi; Indriyanti, Irma Satya
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2158

Abstract

This study aims to examine the impact of the influence of social media marketing elements through consumer brand engagement on brand awareness and brand image on Xiaomi smartphone users in DKI Jakarta. This study used a research design, namely descriptive research and causality research and variables were measured using seven Likert points. In taking the sample using a purposive sampling technique and using 220 respondents who fit the existing criteria. The data in this study were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results found in this study are the influence of entertainment, EWOM and trendiness through consumer brand engagement on brand awareness and brand image among Xiaomi smartphone users in DKI Jakarta.
Factors That Influence Behavioral Intention Users of The E-Commerce Application Shopeefood in Jakarta Larasati, Ardhea; Indriyanti, Irma Satya
Media Bisnis Vol. 17 No. 2 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ezck7r39

Abstract

This study aims to examine the influence of Attitude, Subjective Norms, Perceived Behavioral Control, and Trust on the Behavioral Intention of ShopeeFood users in Jakarta. The research employs a descriptive and causal approach. Data were collected through an online questionnaire distributed to respondents who are active ShopeeFood users and meet specific criteria. The sampling technique used was purposive sampling with a total of 170 respondents. Variables were measured using a five-point Likert scale, and the data were analyzed using multiple linear regression with statistical software. The results show that Subjective Norms and Trust have a significant influence on Behavioral Intention, while Attitude and Perceived Behavioral Control do not have a significant effect .
Co-Authors Adi Kurniawan Briliana, Vita Gulo, Yupiter HARYANTI, DENNY SEPTA HIDAYAT, MUWAFICK Ian Nurpatria Suryawan Ian Nurpatria Suryawan Julisar Larasati, Ardhea Nathalia, Audrey NUGRAHA, MUHAMMAD PRAYOGA Nuzully, Muhammad PRASASTYO, KLEMENS WEDANAJI Putri, Febrita Valenia Regi Muzio Ponziani Rizkiana, Citra Rudyanto, Astrid Setia Tjahyanti Soegijanto, Cleophila M. G. T. Sunny, Gloria Christina Suryawardana, Edy Wijaya, Ricky Handika Yunus, Lolly