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KARAKTERISTIK SERTA PRINSIP SYARIAH MARKETING DAN KEPUTUSAN KONSUMEN MODEL AIDA (STUDI PADA WARUNG KULINER KHAS ACEH BUNGONG JEUMPA) Amalia, Sitti Nur; Hakim, Miftahur Rahman
Robust: Research of Business and Economics Studies Vol. 3 No. 2 (2023): Oktober 2023
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v3i2.7799

Abstract

Penelitian ini mengkaji implementasi karakteristik dan prinsip-prinsip pemasaran syariah, dengan fokus pada diferensiasi, bauran pemasaran (produk, harga, tempat, dan promosi), dan strategi penjualan dalam konteks warung kuliner khas Aceh, Bungong Jeumpa. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Hasil penelitian menunjukkan bahwa karakteristik dan prinsip-prinsip Syariah Marketing telah diterapkan dan ditemukan dalam setiap kegiatan yang dilakukan dalam usaha Warung Kuliner Khas Aceh Bungong Jeumpa. Dan dari segi keputusan konsumen dalam mengambil keputusan untuk memilih rumah makan sangat memperhatikan tahapan-tahapan model AIDA.This study examines the implementation of Sharia marketing characteristics and principles, focusing on differentiation, the marketing mix (product, price, place, and promotion), and selling strategies in the context of a typical Aceh culinary stall, Bungong Jeumpa. The research method used is qualitative research methods. The results showed that the characteristics and principles of Sharia Marketing have been implemented and are found in every activity carried out in the business of Warung Kuliner Khas Aceh Bungong Jeumpa. And in terms of consumer decisions in making decisions to choose a restaurant, it is very concerned about the stages of the AIDA model.
PERAN OJK DALAM PERLINDUNGAN KONSUMEN PERBANKAN SYARIAH PERSPEKTIF EKONOMI ISLAM Nola, Indra; Hakim, Miftahur Rahman
Robust: Research of Business and Economics Studies Vol. 3 No. 2 (2023): Oktober 2023
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v3i2.7800

Abstract

The Financial Services Authority is an independent institution and free from interference from other parties that have functions, duties, authorities as regulation, supervision, and protection. The consumer protection function of the Financial Services Authority is contained in the Financial Services Authority Regulation Number 1 / POJK.07 / 2013 concerning Consumer Protection in the Financial Services Sector, Financial Services Authority Regulation Number 1 / POJK.07 / 2014 concerning Alternative Dispute Resolution Institutions, as well as Consumer Service and Complaint Resolution to Financial Service Institutions contained in the Financial Services Authority Circular Letter Number 2 / SEOJK.07 / 2014. The purpose of this study is to describe the form of implementation of consumer protection based on an Islamic economic perspective carried out by the Financial Services Authority of the Special Region of Yogyakarta (DIY) in handling consumer complaints in the Islamic banking sector. Research methods are qualitative methods through interviews, observation, and documentation. From the research, it is known that the Implementation of the Financial Services Authority in Consumer Protection in the Sharia Banking Sector has been well implemented in accordance with applicable laws and regulations and the application of principles in accordance with consumer protection in an Islamic economic perspective according to Alimin's theory.
ANALISIS KINERJA REKSADANA SAHAM SYARIAH DENGAN METODE SHARPE, TREYNOR, JENSEN, M², DAN TT Kholidah, Nur; Hakim, Miftahur Rahman; Purwanto, Edy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 1 No 2 (2019): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v1i2.194

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja reksadana saham syariah di Indonesia yang diukur menggunakan risiko dan return berdasarkan metode Sharpe, Treynor, Jensen, M² dan TT periode April – September 2018. Jenis penelitian ini adalah deskriptif kuantitatif. Berdasarkan metode Sharpe dan Treynor menunjukkan hasil yang sama, yaitu tidak terdapat reksadana saham syariah yang berkinerja positif. Selama periode pengamatan (April – September 2018) menggunakan metode Jensen, M² dan TT hanya ada dua reksadana yang memiliki kinerja terbaik diantara reksadana lainnya karena mampu outperform dari SBIS dan ISSI selama 6 bulan. Reksadana tersebut adalah TRIM Syariah Saham dan Batavia Dana Saham Syariah, oleh karena itu kedua reksadana tersebut adalah reksadana yang layak dijadikan pilihan berinvestasi di tahun 2019.
HAK MEREK SEBAGAI JAMINAN GADAI UNTUK PERMODALAN UMKM INDUSTRI KREATIF KERAJINAN BATIK Hakim, Miftahur Rahman; Kholidah, Nur
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 18 No. 2 (2019): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v18i2.1092

Abstract

Creative industries are industries that intensify information and creativity by relying on stock of knowledge and ideas from Human Resources (HR). One type of creative industry is the batik creative industry. Industrial development was hindered by the inability to access capital, whether provided by the government or other financial institutions. The purpose of this study was to initiate the utilization of batik industry brand rights as collateral for pawning. This type of research uses library research (library research) obtained from literature sources through library research. Then use descriptive methods. Data collection techniques in this study are document studies. Then the data analysis includes: Descriptive Analysis (Analysis Descriptive) and Content Analysis (Content Analysis). The results of the study show that brand rights can be used as collateral for pawning. The use of brand rights as collateral is expected to support the growth of the UMKM batik creative industries in Pekalongan.Keywords:brand rights; collateral; mortgage.