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All Journal Jurnal Riset Kajian Teknologi dan Lingkungan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi KARYA: Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen
Rosyidah Rachman
Program Studi Manajemen, Universitas Samawa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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OPTIMALISASI SISTEM KERJASAMA KELOMPOK TANI DALAM MENINGKATKAN PRODUKTIVITAS USAHATANI DI KABUPATEN SUMBAWA Yakin, Gusmaenul; Asmini, A; Rachman, Rosyidah
Jurnal Ekonomi & Bisnis Vol. 13 No. 1 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i1.2076

Abstract

The farmers' group plays a role as a learning class, a cooperation vehicle, and a production unit. Through the farmers' group, the government can more easily coordinate with farmers, allowing development programs to be effectively communicated and on terget. This study aims to determine the effect of farmer group cooperation system on farming businesses productivity in Sumbawa District. The type of this study was associative study. This study used a quantitative data obtained directly from primary sources, namely 95 farmers in Sumbawa District. Data collection was conducted using a questionnaire as a research instrument. Data analysis was carried out using simple linear regression analysis techniques, partial hypothesis testing (t-test), and coefficient of determinant testing (R2). The results of this study showed that the farmer group cooperation system had a positive and significant effect on farming business productivity in Sumbawa District. The ability of farmer group cooperation system to effect the farming business productivity in Sumbawa District was 15.9%, while the remaining 84.1% was effected by other variables outside this study model, such as land area, labor, production costs, and farming experience.
PENGARUH LITERASI KEUANGAN TERHADAP KEBERLANGSUNGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KABUPATEN SUMBAWA Sudiyarti, Nining; Rachman, Rosyidah; Rahayu, Dinda Fuji
Jurnal Ekonomi & Bisnis Vol. 12 No. 1 (2024): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v12i1.1530

Abstract

This study aims to determine the effect of financial literacy on the sustainability of micro, small and medium enterprises (MSMEs) in Sumbawa District. The type of this study was associative. This study used a quantitative data obtained directly from primary sources, namely MSME actors in Sumbawa District using research instruments in the form of questionnaires. The questionnaire was prepared based on research variable indicators, namely financial literacy and the sustainability of MSME businesses. All of data was studied using simple linear regression analysis techniques, partial parameter hypothesis testing (t test), and coefficient of determinant testing (R2). The results of this study showed that the financial literacy had a positive and significant effect on the sustainability of micro, small and medium enterprises in Sumbawa District. The ability of financial literacy to effect the sustainability of MSMEs in Sumbawa District was 35.6%, while the remaining 64.4% was effected by other variables outside this study model, such as the use of e-commerce, product innovation, and readiness to change.
Brand storytelling in the digital age: challenges and opportunities in online marketing Rachman, Rosyidah; Hamid, Mansyur Abdul; Wijaya, Bagus Kusuma; Wibowo, Sarwo Eddy; Intan, Dyah Noor
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Amidst the ever-changing landscape of the digital era, the utilization of brand storytelling has emerged as a crucial tactic in online marketing efforts. This article examines the significance of brand storytelling within the realm of digital marketing, emphasizing the obstacles and possibilities encountered by companies. This research aims to establish a conceptual model that unifies crucial features, with a specific focus on analyzing the successes and failures of brand storytelling. The qualitative research revealed that intense competition and evolving digital trends need the implementation of creative solutions. Conversely, quantitative data revealed challenges in customizing brand narratives and concerns over data privacy. In the digital era, effective brand storytelling management methods encompass several key elements: comprehensive audience analysis, tailoring narratives to individual preferences, utilizing multiple communication channels, fostering active consumer participation, and leveraging artificial intelligence technology. The results have pragmatic ramifications for enhancing online advertising tactics and fostering consumer confidence. By comprehending the advantages of brand storytelling, firms can surmount obstacles and attain a competitive edge in the constantly evolving digital era.
Financial ratio analysis of financial distress in Indonesia stock exchange-listed customer goods corporations Sutrismi, Sri; Rachman, Rosyidah; Rusman, Hedar; Khaddafi , Muammar; RoziqiFath, Zain Fuadi Muhammad
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The primary objective of this research is to assess the operational efficiency and financial well-IDXng of consumer goods companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2022 through the examination of financial ratios. Data for the research was acquired through a literature review that utilized four company samples derived from Indonesia Stock Exchange data. This research methodology obtains pertinent financial ratio data through a literature review. The outcomes demonstrated a favourable performance in general, as evidenced by ratio values including retained earnings to total assets, working capital to total assets, return on assets (ROA), and current ratio, which indicated favourable working capital management, asset optimisation, and ability to fulfil current obligations. The results presented in this study offer a positive outlook regarding the adaptability and stability of consumer products firms operating within the Indonesian capital market.
PAY LESS TO SAVE PLANET: GREEN LOAN PARADOX DAN RESISTENSI UMKM TERHADAP PEMBIAYAAN BERKELANJUTAN BERSUBSIDI Sudiyarti, Nining; Rachman, Rosyidah; Usman, Usman; Sutrisno, Eko
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.4228

Abstract

This study explores the paradoxical phenomenon where Small and Medium Enterprises (SMEs) in Sumbawa Regency resist subsidized green loan schemes despite their economic advantages. Using qualitative methods including in-depth interviews with 25 SME owners, focus group discussions, and document analysis, this research identifies key factors driving resistance: perceived complexity of application procedures, distrust toward financial institutions, concerns about sustainability requirements as operational burdens, limited environmental awareness, and preference for informal financing networks. The findings reveal a critical gap between policy design and grassroots implementation, where rational economic incentives fail to overcome institutional, cultural, and informational barriers.
Co-Authors Ariyani, Indri Asmini Asmini Asmini, A Asmini, Asmini Cici Ariska Eko Sutrisno, Eko Halima, H Hariyadi, Wahyu I NYOMAN SUTAMA Indrani, Sarah Meirizki Intan, Dyah Noor Ismawati Ismawati Ismawati Ismawati Karmeli, Elly Khaddafi , Muammar mansyur abdul hamid Mergiansyah, M Novi Kadewi Sumbawati Rahayu, Dinda Fuji RoziqiFath, Zain Fuadi Muhammad Rudi Masniadi Rusman, Hedar Selviani, Rita SRI RAHAYU Sri Sutrismi, Sri Sudiyarti, Nining Sumbawati, Novi Kadewi Sutanti, Marisa Usman Usman Wibowo, Sarwo Eddy Wijaya, Bagus Kusuma Yakin, Gusmaenul Yuliana Yuliana