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All Journal Jurnal Analisis Sosial Politik Jurnal Perspektif Bisnis Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis
Aprilani, Deddy
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
HUBUNGAN ANTARA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA DENGAN KINERJA PEGAWAI (STUDI KASUS PERUM. BULOG WILAYAH LAMPUNG) Auni, Mithalina; Aprilani, Deddy; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The work directly associated with the strategic goals implemented by the company determines employee performance. Therefore, obtaining a profound understanding of the aspects influencing employee performance is crucial. The aim of this research is to provide a comprehensive study on the influence of leadership, motivation, and work discipline on employee performance at the Regional Office of the National Logistics Agency (BULOG) in Lampung. This research uses an explanatory approach with a quantitative research method. The research subjects in this study consist of all employees of Perum. Bulog Kanwil Lampung, totaling 57 individuals, using the cluster sampling technique. The obtained data were then analyzed using multiple linear regression analysis. The research findings indicate that leadership does not have a significant impact on employee performance, but motivation and work discipline have a highly significant influence on employee performance at Perum. These results have important implications for management in human resource utilization and organizational performance improvement. Recognizing the importance of work discipline in enhancing employee performance is crucial for designing more efficient strategies in workforce management within the company's environment.
PENGARUH PENGALAMAN ORGANISASI, PENGALAMAN MAGANG, DAN SELF EFFICACY TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR Erlangga, Fendry; Bakti, Dadang Karya; Aprilani, Deddy
Jurnal Kompetitif Bisnis Vol. 2 No. 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research examines the influence of organizational experience, internship experience and self-efficacy on work readiness of final year students at the Faculty of Social and Political Sciences, University of Lampung. Using a quantitative approach, data was obtained through an online survey distributed via social media, with a sample consisting of 96 respondents from final year students at the Faculty of Social and Political Sciences, University of Lampung who had organizational experience and internship experience. Data analysis was carried out using SPSS. The results of the research show that organizational experience, internship experience and self-efficacy have a partially positive and significant influence on the work readiness of final year students at the Faculty of Social and Political Sciences, University of Lampung. Meanwhile, simultaneously there is an influence between all variables.
PERAN CELEBRITY ENDORSER DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN GEN Z PENGGUNA INSTAGRAM PADA PRODUK EMINA COSMETICS Aprilani, Deddy; Putri, Mutiara Dwi Reza; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 3 No. 2 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i2.435

Abstract

This study aims to determine the effect of celebrity endorser s on the purchasing decisions of Gen Z Instagram users on Emina Cosmetics products. Celebrity endorser s in this study were analyzed using the TEARS indicator which consists of Trustworthiness, Expertise, Attractiveness, Respect, and Similarity. This study uses a quantitative approach with a causal explanatory method. The data collection technique was carried out through distributing questionnaires to 100 respondents who are Instagram users from Gen Z who know or have seen Emina Cosmetics promotions by celebrity endorser s. Data analysis was carried out using validity, reliability, descriptive analysis, classical assumption test, simple linear regression, t test, and coefficient of determination. The results showed that celebrity endorser s had a significant and positive effect on purchasing decisions with a significance value of 0.000 <0.05 and a regression coefficient of 0.133. The coefficient of determination (R²) of 0.355 indicates that 35.5% of purchasing decisions are influenced by celebrity endorser s, while the rest is influenced by other factors outside this study. Thus, the use of celebrity endorser s that are in accordance with the characteristics of the target market can be an effective strategy in increasing consumer purchasing decisions, especially in generation Z.
STRATEGI PENGEMBANGAN USAHA KONVEKSI DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Hanafi, Bayu; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Perspektif Bisnis Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v6i1.144

Abstract

Penelitian ini bertujuan untuk menentukan strategi yang menjadi prioritas dalam pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif. Lokasi penelitian adalah konveksi Vendor Kampus Indonesia . Informan dipilih dengan purposive sampling dan snowball sampling. Teknik pengumpulan data menggunakan observasi, wawancara mendalam , dan dokumentasi. Data yang terkumpul dianalisis dengan matriks IFAS dan EFAS , matriks SWOT dan proses hirarki analitis (AHP). Hasil penelitian menunjukkan bahwa terdapat dua strategi yang menjadi prioritas dalam pengembangan bisnis Vendor Kampus Indonesia berbasis AHP, yaitu (1) Menjaga dan meningkatkan kinerja dan kepuasan ; dan (2) Menjaga kualitas produk .
Co-Authors Aprilia, Hani Damayanti Auni, Mithalina Bakti, Dadang Karya Daud, Rosy Febriani Erlangga, Fendry Fenny Saptiani Hanafi, Bayu Kurniawan, Dona Meliara Laras, Esti May Roni Ningsih, Devi Indri Noegroho, Galuh Adrianto Nugeraha, Prasetya Pratiwi, Merliana Putri, Mutiara Dwi Reza Rahmadi, M Dani Rifa'i, Ahmad Winda Septiani