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A Study of Customers’ Satisfaction at Burger King in Asian Countries Teoh, Kok Ban; Lew, Tek Yew; Gupta, Shikhar; Ang, Jia Wei; Ang, Hui Hui; Bong, Allychia Ling Li; Nazira, Aina; Zhafira, Adzra; Chauhan, Shalini; Pandey, Shivangi; Liem, Gai Sin; Mohan, Nitin
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2545

Abstract

The desire to raise customer satisfaction is driven by the rising demand for high-quality services from customers and the fierce competition in the fast-food business. The objective of this study is to examine the factors effecting customers’ satisfaction at Burger King including perceived product quality, price and service quality in Asian Countries. The countries selected for this study are Malaysia, Indonesia, India. A quantitative method was applied using surveys to collect data from customers. There were 126 customers who had made purchases at Burger King's who participated in the survey. This study found a substantial relationship between every independent variable and customer satisfaction. As a result of the findings, Burger King should focus on maintaining food quality, serving customers with speed and keeping the price competitive to have a positive impact on satisfaction.
Analysis of Strategy in Retaining Its Customers: A Case Study of Starbucks in Malaysia Sekhar, Tushanthan A/L; Jian, Oh Zi; Liem, Gai Sin; Ying, Teoh Zhi; Sheng, Toh Kok; Xian, Tham Chui; Fitria, Yasmin Nur; Dewanti, Rosa Ayu; Thalib, Salsabilah Hani
Advances in Global Economics and Business Journal Vol. 5 No. 1 (2024): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i1.90

Abstract

Starbucks is an American coffee company and coffeehouse chain. The coffee chain in Malaysia is operated by Berjaya Starbucks Coffee Company Sendirian Berhad, which is part of the listed Berjaya Food Berhad. This study aims to analyze the strategy that Starbucks in Malaysia uses to retain its customers. The research methodology that we tend to use in this research is empirical as it will be conducted through primary data sources such as online survey techniques. The study will use questionnaires to gather information from Malaysian Starbucks customers. We want to do an empirical research paper because we are analyzing the strategy that Starbucks Malaysia is running to retain its customers as Starbucks is among the most well-known and recognized brands in the world. For that, we will analyze Starbucks' marketing formula and see how customers react to what Starbucks has done.