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All Journal Humano: Research Journal Jurnal Manajemen STIE Muhammadiyah Palopo JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JMS : Jurnal Manajemen Sinergi Jurnal Penelitian Manajemen Terapan (Penataran) International Journal of Business, Law, and Education Jurnal Ekonomi dan Manajemen Indonesia Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Management and Islamic Finance International Journal of Applied Business and International Management Journal of International Conference Proceedings Eduvest - Journal of Universal Studies Society
Hadady, Hartaty
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Journal of International Conference Proceedings

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From Likes to Investments: The Mediating Role of Herding Behaviour Between Finfluencer Exposure, Digital Financial Literacy, and Gen Z’s Digital Investment Decisions Bachmid, Faradisa; Hadady, Hartaty; Arilaha, Muhammad Asril
Journal of International Conference Proceedings Vol 8, No 5 (2025): ICEBAT Manado 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i5.4368

Abstract

The rapid development of digital investment platforms and social media has transformed how Generation Z investors in Indonesia obtain financial information and make investment decisions. This study investigates the mediating role of herding behaviour in the relationships between finfluencer exposure, digital financial literacy, and digital investment decisions. A quantitative method was applied using an online survey of 280 Generation Z investors who actively use platforms such as Bibit, Ajaib, Bareksa, Pluang, and Pintu. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS to assess direct and indirect effects. The findings show that finfluencer exposure positively influences herding behaviour and digital investment decisions. Digital financial literacy negatively affects herding behaviour but positively influences digital investment decisions. Herding behaviour also positively affects digital investment decisions and significantly mediates both the finfluencer exposure–decision and literacy–decision relationships. These results highlight that social influence and financial competence jointly shape the investment behaviour of young digital investors. This study contributes to behavioural finance literature and offers implications for policymakers, educators, and digital investment platforms to strengthen financial literacy while managing social media influence.
Co-Authors Amiro, Suratno Arilaha, Muhammad Asril Bachmid, Faradisa Bayau, Fajrul Rahman Buamonabot, Irfandi Deryana, Lilian Fahri, Johan Hadi Sirat, Abdul Hadi, Muksin Hariyanti, Siti Husen, Amran Husen, M Aprialdy Jabid, Abdullah W. Jamaludin, Marwan M. Daffa Imansyah, Noer M.T. Ali, Nirwan Muhsin N Bailusy Muksin Hadi Mustafa, Rachman Dano N Bailusy, Muhsin Nasar, Fahima Nuryasin Nuryasin Panai, Ririn Saputri Pratama, Rheza Pratiwi Abbas, Arini Putri, Heni Rahmani Ridha Ikbal, Ikhlasul Rinto, Rinto Syahdan Rusandry, Rusandry S. Awal, Fridayati Saleh, Iksan M Salsabila, Salsabila Sirat, Abdul Hadi Suwito Thahrim, Muhammad Tuasamu, Hadi Wonggo, Denia Septiana Zamzam, Irvan