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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Manajemen Indonesia Wikrama Parahita : Jurnal Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen SOLUSI Jurnal Ilmiah Manajemen Kesatuan Jurnal Nasional Pengelolaan Energi MigasZoom Jurnal Penelitian Manajemen Terapan (Penataran) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Dharma Bhakti Ekuitas International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review Jurnal Manajemen dan Perbankan (JUMPA) The Es Economics and Entrepreneurship The Eastasouth Management and Business eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development Banking & Management Review International Journal of Applied Management and Business Jurnal Manajemen Maranatha
Anton Mulyono Azis
Universitas Telkom
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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The Influence of Service Quality, Work Efficiency, and Innovation on Loyalty through Satisfaction M Bagus Prima Setiawan; Anton Mulyono Azis; Khairani Ratnasari Siregar; Karmilah Abdullah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3815

Abstract

The shipyard industry in Batam plays a vital role in supporting Indonesia's maritime economy. PT Biro Klasifikasi Indonesia (BKI) Batam Branch, as a national classification body, faces challenges in new ship supervision, including inefficient work areas and limited surveyor resources. This study aims to analyze the influence of service quality, work area efficiency, and service innovation on service loyalty through shipyard satisfaction. A quantitative method using PLS-SEM was employed, involving 129 shipyard respondents. Results show that all three independent variables significantly and positively affect satisfaction, which in turn mediates their influence on service loyalty. The results of the study indicate that service quality, work area efficiency, and service innovation significantly contribute positively to shipyard satisfaction levels, which in turn substantially influence loyalty to the service. Customer satisfaction has been proven to play a significant mediating role in bridging the influence of these three variables on loyalty. These findings support the validity of the Disconfirmation of Expectations theory and underscore the urgency of digital innovation as a strategic approach to enhancing competitive advantage. Therefore, this study recommends improving operational efficiency, conducting continuous technical training, and accelerating digital transformation as priority policies to strengthen the service performance of PT BKI Batam Branch.
Development of a Model for Implementing the Afitrah Seller App in the Digital Transformation of MSMe Operations Ilham Fitrah Anugrah Boer; Anton Mulyono Azis; Irayanti Andriant
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 4 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i4.705

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are increasingly required to adopt digital technologies to improve operational efficiency and business sustainability. However, many MSMEs face challenges in sustaining digital transformation after technology adoption due to limited organizational readiness, human resource capabilities, and knowledge management practices. This study aimed to develop an implementation model for the Afitrah Seller application to support MSME digital transformation and enhance operational efficiency. The research employed a Research and Development (R&D) approach using a sequential explanatory mixed-method design. The quantitative phase involved 150 MSME respondents who actively used the Afitrah Seller application, with data analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS software. The qualitative phase was conducted through semi-structured interviews with academics, IT experts, and MSME practitioners to identify implementation barriers and develop the proposed model. The results showed that technology readiness played a significant role in supporting application implementation, while organizational readiness, human resource capability, and knowledge management required further improvement to ensure sustainable digital adoption. The developed implementation model integrated governance enhancement, employee onboarding, knowledge retention mechanisms, and system optimization strategies. Expert validation confirmed that the proposed model was feasible for implementation within MSME operational environments. This study concluded that successful MSME digital transformation required not only technological infrastructure but also socio-technical alignment involving people, processes, and knowledge management. The findings contributed to the digital transformation literature and provided practical guidance for MSMEs and technology developers in achieving sustainable digital adoption.
The Mediating Role of Perceived Information Quality and Destination Image in the Influence of Generated Content on Tourists’ Intention to Visit Luthfiamer Luthfiamer; Maria Apsari Sugiat; Anton Mulyono Azis
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2660

Abstract

This study aims to examine the influence of generated content on tourists’ intention to visit Derawan Islands by employing the Stimulus-Organism-Response (S-O-R) theoretical framework. In this model, generated content, both user-generated (UGC) and firm-generated content (FGC), acts as a stimulus that affects tourists’ perceptions of information quality (perceived information quality) and destination image, which in turn influence their intention to visit. The research is motivated by the significant decline in Indonesia’s tourism sector due to the COVID-19 pandemic, which also impacted the Derawan Islands through reduced international tourist visits. In the post-pandemic context, tourist behavior and preferences have shifted considerably, with increasing demand for credible and engaging digital information. This study employs a quantitative approach to assess the relationships between these variables. The findings indicate that generated content has a significant positive effect on both perceived information quality and destination image, which serve as mediators influencing tourists’ intention to visit. These results highlight the importance of content-driven digital marketing strategies in restoring the attractiveness of tourism destinations. This research offers theoretical contributions to the development of digital tourism literature and practical insights for destination managers seeking to enhance their promotional effectiveness in the digital era.
Evaluation Of P2tl Operation Digitalization: Analysis Of Factors Affecting Digitalization Effectiveness And Its Impact On P2tl Performance At Pln Uid Kaltimra Gitta Angelina Wunas; Anton Mulyono Azis
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.424

Abstract

PLN continues to adapt to technological developments through digital transformation strategies designed to improve operational efficiency and support key performance indicator (KPI) achievement. One operational process is Electricity Usage Control (P2TL) which directly contributes to company KPIs. In mid-2024, PLN UID KALTIMRA implemented the Efficiency Program Monitoring (EPM) application as digitalization to enhance customer inspection effectiveness and monitor field officer performance. Despite expectations that EPM would improve P2TL effectiveness, field findings showed decreased inspection results. This study aims to analyze factors influencing EPM implementation effectiveness and its impact on P2TL kWh realization and job satisfaction. Using a quantitative approach with case study strategy and survey design, primary data was collected through questionnaires to all field officers and relevant staff, while secondary data came from PLN UID KALTIMRA internal reports, analyzed using Structural Equation Modeling (SEM). Results show that application stability, process-technology fit, and user-friendliness positively affect digitalization effectiveness, while management support has no significant effect. EPM implementation effectiveness significantly affects job satisfaction but does not influence P2TL kWh realization improvement. This indicates that digitalization success depends not only on technology adoption but also on process alignment and user engagement.
Co-Authors Agus Riyanto Agustin, Annisa Astrie Kusuma Dewi David Hasudungan Simangunsong Dewi, Marissa Puspa Fia Dialysa Galuh Sudarawerti Gina Sukma Pertiwi Gitta Angelina Wunas Hasian Hutasoit, Junita Anggelina Ilham Fitrah Anugrah Boer Irayanti Andriant Irjayayanti, Maya Karmilah Abdullah Khairani Ratnasari Siregar Khairani Ratnasari Siregar Luthfi Rofif Labiiba Luthfiamer Luthfiamer M Bagus Prima Setiawan Maharani, Sarah Maria Apsari Sugiat Maya Irjayanti Mohamad Hadi Prasetyo Muhammad Zulfansyah Maulana Isnoe Pamungkas, Dimas Bayu Pujianto Resi Juariah Susanto Reza Ibrahim Ramadinka Rinjani Tri Wulandari Sampurna, Deden Solehudin Silitonga, Elisabet Sutarman Sutarman Sutrisna, Raafi Jaya Terryna Tasya Mizani Wahyuniarti, Widhi Widhi Wahyuniarti Widyacantika, Sarah Ayu Yuda Pramana