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Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung Olivine Alifaprilina Supriadi; Rahmiati Aulia; Aisyi Syafikarani; Siti Hajar Komariah; Aria Ar Razi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 5 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i5.10769

Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity. Keywords: campaign, mascot, SMP Bina Taruna, visual identity

MEDIA PEMBELAJARAN DARING DALAM MENUNJANG PEMBELAJARAN DARING, SISWA SMP BINA TARUNA BOJONGSOANG Aisyi Syafikarani; rahmiati aulia; Olivine Alifaprilina Supriadi
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v5i2.3853

Dalam rangka rangkaian pelatihan terhadap mitra yang dilakukan sebelumnya kepada guru SMP Bina Taruna Bojongsoang Bandung, maka dalam kesempatan kali ini tim pengabdian masyarakat memberikan pelatihan tambahan kepada mitra yang merupakan siswa-siswi SMP Bina Taruna, yaitu berupa pelatihan Google Classroom. Pelatihan ini dilakukan sebagai upaya dalam mendukung penerapan pembelajaran daring di tengah pandemi Covid-19. Kegiatan ini bertujuan untuk mengaplikasikan keilmuan kepada masyarakat sekitar, meningkatkan pegalaman pengguna dan pengenalan media pembelajaran daring terutama dalam pemanfaatan Google Classroom. Sehingga dapat menghasilkan metode pembelajaran yang mudah dipahami oleh siswa dan mendukung kelancaran pembelajaran daring. Kegiatan dari program ini memberikan wawasan serta pelatihan pengalaman pengguna dan pengenalan media daring agar mampu meningkatkan kualitas pembelajaran.

Promotional Strategies on Social Media for SMP Bina Taruna in Increasing Awareness: Strategi Promosi pada Media Sosial SMP Bina Taruna dalam Meningkatkan Awareness Aisyi Syafikarani; Rahmiati Aulia; Olivine Alifaprilina Supriadi; Rully Sumarlin; Aria Ar Razi; Adya Mulya Prajana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i1.12506

SMP Bina Taruna only has social media on Instagram with the account name smp_binataruna.official. The account has 288 followers and 67 following. Apart from that, the number of posts uploaded is still small, only 19 feed posts have been posted since March 24th. In addition, when viewed from a visual perspective, it still does not represent the image of SMP Bina Taruna. There is still no graphic that unites every visual that is created. Visual assets in the form of photos or videos that are made also do not represent the message to be conveyed. Therefore, an integrated promotion strategy is needed, which can later be implemented in several adequate promotional media. As well as being able to increase awareness of SMP Bina Taruna

PENGGUNAAN DESAIN AUDIT SEBAGAI PENGUKURAN AKTIVITAS DESAIN PADA UMKM KABUPATEN BANDUNG Bijaksana Prabawa; Rahmiati Aulia; Ariesta Beta Nandya; Satria Eko Wicaksono
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5934

The Micro, Small, and Medium Enterprise (MSME) sector plays a strategic role in the economic growth of Indonesia. This is important because the majority of the Indonesian population has low education levels and relies on small businesses. One region in Indonesia with the most MSMEs is Bandung Regency with total of 476,954 business units. This has led to high business competition intensity in Bandung Regency. In order to compete, MSMEs require comparative advantages in a competitive business ecosystem. Based on previous research, design plays a significant role in shaping the competitiveness of established companies. However, the situation is different when design is implemented in micro scale business processes that have limitations. This research aims to determine the ability of MSMEs in Bandung Regency to apply design in their business processes. This study uses a mixed-method sequential explanatory approach, which combines quantitative and qualitative approaches. The research stages refer to the audit design framework through questionnaires, observations, and interviews to obtain a comprehensive analysis. The results of this study provide an overview of the issues faced by MSMEs and the extent of design utilization in their business processes. This research is expected to provide aesthetically pleasing and applicable design solutions for MSMEs. Keywords : design audit, design, Bandung Regency, MSMEs

PENGGUNAAN DESAIN AUDIT SEBAGAI PENGUKURAN AKTIVITAS DESAIN PADA UMKM KABUPATEN BANDUNG Prabawa, Bijaksana; Aulia, Rahmiati; Nandya, Ariesta Beta; Wicaksono, Satria Eko
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5934

The Micro, Small, and Medium Enterprise (MSME) sector plays a strategic role in the economic growth of Indonesia. This is important because the majority of the Indonesian population has low education levels and relies on small businesses. One region in Indonesia with the most MSMEs is Bandung Regency with total of 476,954 business units. This has led to high business competition intensity in Bandung Regency. In order to compete, MSMEs require comparative advantages in a competitive business ecosystem. Based on previous research, design plays a significant role in shaping the competitiveness of established companies. However, the situation is different when design is implemented in micro scale business processes that have limitations. This research aims to determine the ability of MSMEs in Bandung Regency to apply design in their business processes. This study uses a mixed-method sequential explanatory approach, which combines quantitative and qualitative approaches. The research stages refer to the audit design framework through questionnaires, observations, and interviews to obtain a comprehensive analysis. The results of this study provide an overview of the issues faced by MSMEs and the extent of design utilization in their business processes. This research is expected to provide aesthetically pleasing and applicable design solutions for MSMEs. Keywords : design audit, design, Bandung Regency, MSMEs

ISU COVID-19 SEBAGAI IDE BESAR DALAM STRATEGI KREATIF IKLAN, SEBAGAI KEPENTINGAN PENJUALAN ATAUKAH PENCITRAAN? Jiwa Utama; Rahmiati Aulia
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.862

Using something currently popular among the intended target audience is a natural thing to be appointed as a big idea in an advertisement. However, what if the COVID-19 (coronavirus) pandemic that is hitting many countries worldwide, including Indonesia, causes many sufferers and casualties? The issue wants to show the care of the brand towards the audience as consumers, or is it just for the sake of selling? This study uses purposive sampling from identifying problems, namely analyzing several product advertisements that used the covid-19 pandemic issue with a qualitative method. Where advertisements will be studied using content analysis to find out how to approach communication and visuals, then will be discussed with a creative strategy theory approach in advertising. This study aims to find out the pattern of creative strategies used and to answer what interests are contained in the pattern of creative strategies based on the formulation of the problems that have been mentioned. The study results do not show any sales interest solely in categories that display the coronavirus based on an assessment of advertising messages. However, one of the findings of communication that says can use other brand products where the advertisement of a product usually only prioritizes the interests of the product so that the audience believes in the product and will only use the product, which of course will not recommend competing products.

Visual Asset Punk Surrealistic Independent Music Label: Warkop Musik Bandung Aulia, Rahmiati; Bastari, Rendy Pandita; Resmadi, Idhar
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 6 No. 2 (2024): Gestalt : Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v6i2.220

Warkop Musik supports the independent music movement as an independent Bandung record label. However, there are challenges faced in the form of a lack of merchandise diversification, which results in limited market reach. Previous research shows that merchandise can improve SME business performance through various public channels and online platforms. Public procurement has an important role in accessing markets and increasing the growth of Small and Medium Enterprises (SMEs). Heskett's design method is used to link industrial design with economics. The research data collection process includes literature study, observation and interviews. The design process starts from sketching, finalizing and evaluating visual assets. The visual style applied is a surreal, cartoon-style illustration. The results of the research show that a diversification strategy through merchandise with a design approach can expand Warkop Musik's market reach and improve its business performance.

Hiperrealitas virtual influencer Mayaaa.Gram Ilhamsyah, Ilhamsyah; Aulia, Rahmiati; Haswati, Sri Maharani Budi; Muthmainnah, Ligar
Jurnal Desain Vol 12, No 1 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i1.20438

Fenomena baru virtual influencer pada iklan digital, eksis di sosial media dan kehadirannya direspon secara luas oleh netizen. Virtual influencer merupakan bentuk lain dari influencer yang peran utamanya yaitu merekomendasikan suatu brand kepada pengikutnya (followers). Virtual influencer adalah sosok rekayasa menggunakan Computer Generated Imaginary (CGI) yang menyerupai sosok manusia biasa, aktifitasnya, maupun komentarnya seperti layaknya sosok influencer manusia nyata. Secara khusus tulisan ini akan membahas keberadaan sosok virtual influencer Mayaaa.gram dalam spektrum tanda terutama tanda yang melampaui sesuatu yang nyata (hyper). Mayaaa.gram diketahui adalah sosok virtual influencer yang dirancang khusus untuk merekomendasikan produk-produk fashion untuk pasar Kawasan Asia Tenggara. Metode penelitian ini bersifat kualitatif dengan metode analisis deskriptif interpretatif, yang dipengaruhi paradigma filsafat Postmodernisme. Hasilnya analisis sosok virtual Mayaaa.gram berbaur dan seolah melakukan kegiatan manusia nyata pada umumnya, sehingga keberadaan tanda yang hadir bercampur antara realiti dan virtual. Tanda yang hadir adalah tanda persilangan (hybrid) antara false sign dan artificial sign, karena bercampurbaurnya tanda alamiah, tanda menipu, tanda palsu dan tanda artifisial.

Penerapan Prinsip Desain pada Kemasan Oleh-Oleh Makanan Bandung Aulia, Rahmiati; Swasty, Wirania; Eka Nastiti, Nisa
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i1.4354

A souvenir can be interpreted as a reminder of an experience from a particular tourist trip. From all kind of souvenirs, food is a type of souvenir that tourist favours so much as a local identity for specific places. This research aims to document and map souvenir packaging for Bandung’s special food that existed between 1930 to 2020 and evaluate the application of design principles while also evaluating the application of design principles such as balance, unity/harmony, emphasis,contrast, scale/proportion/alignment, patterns/repetition, and movement/rhythm/flow on that packaging. The research also records the design elements used in the packaging, identifying those that are present and those that are not. These elements include typography/typeface, images/illustrations, color, graphic forms, layout, branding, and logos. This research uses qualitative methods by using Nvivo calculation. The result of this research is expected to know how far the application of principal design for Bandung’s special food between 1930 to 2020 was used. The packaging is classified into several criteria: legendary and well-established Bandung brands, brands that have entered modern retail (souvenir shops), authentic local cuisine brands, and newly established brands (startups). After filtering, nine brands representing different product categories were selected according to these criteria. The study aims to offer insights that contribute to the main objective: creating value in SME product labeling and packaging in Bandung. The findings of this paper can also be used for further research involving samples from various case studies.

PERANCANGAN BRAND ACTIVATION FITUR FAMILY SHARING PADA APLIKASI SPOTIFY Putri, Ghina Safira; Ariprahara, Gema; Aulia, Rahmiati
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Berdasarkan data dari APJII (Asosiasi Penyelenggara Jasa Internet Indonesia) menyatakan bahwa tahun 2016 sebanyak 46,9 juta masyarakat Indonesia menggunakan aplikasi streaming musik, salah satunya Spotify sebagai media hiburan audio. Hingga pada pertengahan tahun 2023 pihak Spotify menaikkan harga berlangganan akun premiumnya dengan janji ingin mempebaharui fitur lama. Tetapi sampai akhir tahun tidak ada pembaharuan fitur apapun. Hal tersebut membuat pelanggan Spotify premium kesal karena terjadi ketidaksesuaian harga dengan fitur yang dijanjikan. Maka dari itu, penulis membuat perancangan brand activation fitur Family Sharing pada aplikasi Spotify karena Family Sharing menawarkan harga yang lebih terjangkau. Metode penelitian yang digunakan adalah kualitatif, melalui pengumpulan data secara observasi dan metode analisis AISAS. Hasil akhir berupa perancangan brand activation terutama untuk dewasa usia 25-40 tahun yang memiliki Activity, Opinion, dan, Interest yang berkaitan keluarga, kebersamaan dan nyanyi. Kata kunci : brand activation, family sharing, Spotify

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