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PERANCANGAN ZINE SEBAGAI MEDIA ALTERNATIF UNTUK MENINGKATKAN APRESIASI SENI JALANAN DI KALANGAN ANAK MUDA BANDUNG Magfira, Andi Seha; Resmadi, Idhar; Supriadi, Olivine Alifaprilina
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Globalisasi memungkinkan pertemuan berbagai budaya lokal. Salah satu hasil dari fenomena globalisasi ini adalah fenomena seni jalanan atau street art. Dari berbagai jenis street art tersebut, graffiti merupakan jenis yang perkembangannya sangat pesat. Namun sayangnya, masyarakat masih kesulitan dalam membedakan antara karya graffiti dan vandalisme. Hal ini dapat dilihat dari penggunaan media yang sama untuk membuat karya seni dan vandalisme yaitu ruang publik. Hal ini muncul karena sebagian individu yang tidak bertanggung jawab menciptakan coretan-coretan merusak pada fasilitas atau area publik. Guna menemukan solusi yang tepat terhadap permasalahan ini, metode pengumpulan data berbasis kualitatif akan diterapkan dengan tujuan untuk memberikan informasi yang informatif, dengan wawancara, observasi, dan studi literatur. Data yang diperoleh akan dianalisis dengan menggunakan matriks perbandingan untuk menghasilkan pembahasan terkait desain zine dan komunikasi visual. Pembahasan ini akan menjadi dasar untuk merancang zine yang membahas tentang graffiti di Kota Bandung, yang pada akhirnya diharapkan dapat menjadi solusi untuk mengatasi permasalahan yang sedang dihadapi.Kata kunci: Graffiti, Zine, Dokumentasi

PERANCANGAN ZINE EDUKASI MENSTRUAL CUP UNTUK MENGATASI LIMBAH PEMBALUT SEKALI PAKAI DI KALANGAN REMAJA AKHIR Saad, Velitha Gustina Permatasari; Resmadi, Idhar; Supriadi, Olivine Alifaprilina
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Produk sanitasi berupa pembalut sekali pakai yang tidak dapat didaur ulang menghasilkan sampah yang semakin menumpuk dan sulit diatasi. Penelitian ini bertujuan untuk membuat media untuk meningkatkan kesadaran terhadap pencemaran yang ditimbulkan oleh pembalut sekali pakai yang tidak dapat didaur ulang, mengedukasi masyarakat mengenai stigma negatif yang beredar dan tersebar luas tentang produk menstrual cup, dan mengedukasi mengenai cara penggunaan, kelebihan, manfaat, dan jenis-jenis menstrual cup di kalangan perempuan Indonesia. Metode penelitian yang dilakukan ialah metode penelitian kualitatif deskriptif. Proses pengumpulan data dilakukan dengan cara observasi visual, wawancara, kuesioner, dan studi pustaka. Data yang diperoleh kemudian dianalisis dengan metode analisis deskriptif dan analisis matriks perbandingan dengan mengacu pada tujuh pokok bahasan, yakni desain komunikasi visual, prinsip desain, layout, tipografi, warna, fotografi, dan ilustrasi. Berdasarkan data yang diperoleh, dapat disimpulkan bahwa penggunaan menstrual cup di kalangan remaja akhir Kota Bandung masih tabu dan media edukasi mengenai dampak yang ditimbulkan oleh pembalut sekali pakai pun masih sangat minim. Maka dari itu dibuatlah zine yang berdasarkan data kuesioner dapat mengatasi permasalahan yang diangkat dan menjadi media edukasi yang sesuai dengan minat dari target audiens.Kata kunci: Media Edukasi, Sampah Pembalut, Zine, Menstrual Cup, Desain Komunikasi Visual, Desain Grafis

PERANCANGAN BUKU INTERAKTIF CARA MEMAINKAN WAYANG GOLEK UNTUK ANAK USIA 6 – 9 TAHUN DI KAMPUNG SENI JELEKONG Suhendi, Fadia Ramdhilla; Nastiti, Nisa Eka; Alifaprilina Supriadi, Olivine
eProceedings of Art & Design Vol. 11 No. 3 (2024): Juni 2024
Publisher : Telkom University

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Jelekong Art and Culture Village is one of the places to preserve wayang golek in Bandung Regency. Padepokan GiriHarja is a wayang golek art group in Jelekong. There is one puppeteer named Adhi Kontea Kosasih Sunarya Putu GiriHarja 2who actively opens puppetry training for children. According to Adhi, not many children can play wayang golek because of several factors. The main factor is the lack of education on how to play wayang golek. By creating educational media that is suitable for children to read. The purpose of designing this final project is to be able to find out how to make educational media on how to play wayang golek and educate children aged 6-9 years to play wayang golek. The research data was collected through direct observation to Jelekong Art and Culture Village, interviews, documentation, and literature studies with qualitative research methods. Keywords: wayang golek, how to play, Jelekong, children, educational media.

Perancangan Kemasan Borondong Andreprok 202 Bagi Dewasa Muda Di Luar Jawa Barat Ni Wayan, Valentina Gayatri Dewi; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8371

Indonesia is a country rich in diversity, one of which is the diversity of traditional foods. However, traditional food has beenshifted by more attractive contemporary food so that the younger generation is less interested in eating traditional food,one of which is the packaging factor. The people of West Java, especially the Sundanese, have a variety of traditionalfoods, one of which is borondong. There are quite a number of borondong MSMEs in Ibun Subdistrict, most of which areless aware of the importance of visual identity, as well as inappropriate selection for packaging. These are the problemsfaced by Andeprok 202. Therefore, this research aims to design packaging with a distinctive visual identity and choosethe right packaging for Andeprok 202 products. The methods used in data collection are observation, interviews, literature,questionnaires, which are analyzed by visual analysis, comparison matrix, and SWOT analysis. This design is expected tobe a solution to the problems faced by Andeprok 202, so that the packaging can be characterized and can maintain productdurability, which can help borondong compete as a traditional food in the midst of the rise of contemporary food.

Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Utami, Tiara; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8375

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.

Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Aprilhani Suparyono, Zellita; Eka Nastiti, Nisa; Alifaprilina Supriadi, Olivine
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8376

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.

Perancangan Kemasan Borondong Andreprok 202 Bagi Dewasa Muda Di Luar Jawa Barat Ni Wayan Valentina Gayatri Dewi; Olivine Alifaprilina Supriadi
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8724

Indonesia is a country rich in diversity, one of which is the diversity of traditional foods. However, traditional food has beenshifted by more attractive contemporary food so that the younger generation is less interested in eating traditional food,one of which is the packaging factor. The people of West Java, especially the Sundanese, have a variety of traditionalfoods, one of which is borondong. There are quite a number of borondong MSMEs in Ibun Subdistrict, most of which areless aware of the importance of visual identity, as well as inappropriate selection for packaging. These are the problemsfaced by Andeprok 202. Therefore, this research aims to design packaging with a distinctive visual identity and choosethe right packaging for Andeprok 202 products. The methods used in data collection are observation, interviews, literature,questionnaires, which are analyzed by visual analysis, comparison matrix, and SWOT analysis. This design is expected tobe a solution to the problems faced by Andeprok 202, so that the packaging can be characterized and can maintain productdurability, which can help borondong compete as a traditional food in the midst of the rise of contemporary food

Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Tiara Utami; Olivine Alifaprilina Supriadi; Nisa Eka Nastiti
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8727

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.

Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Zellita Aprilhani Suparyono; Nisa Eka Nastiti; Olivine Alifaprilina Supriadi
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8729

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.

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