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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Jurnal Perspektif Bisnis Srawung: Journal of Social Sciences and Humanities Jurnal Kompetitif Bisnis
Aprilia, Hani Damayanti
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PENGARUH KETIDAKADILAN ORGANISASI TERHADAP PERILAKU KERJA KONTRAPRODUKTIF PADA PEKERJA MILENIAL DI INDONESIA: PENGARUH KETIDAKADILAN ORGANISASI TERHADAP PERILAKU KERJA KONTRAPRODUKTIF PADA PEKERJA MILENIAL DI INDONESIA Putri, Reinisa Afrida; Wulandari, Jeni; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims aims to determine the effects of person-organization fit and employeerelations on counterproductive work behavior among millennial employees in Indonesia. Thisresearch uses the quantitative approach with explanatory research type. The sample in thisstudy were millennial employees in Indonesia who had taken counterproductive workbehavior as many as 385 respondents, which was carried out using non-probability samplingtechnique. Data were obtained from questionnaires distributed online using Likert scale.Data processing in this study used descriptive analysis and simple linear regression. Theresults of this study indicate that there is an influence of organizational injustice oncounterproductive work behavior of millennial workers in Indonesia and there is also asimultaneous influence of organizational injustice on counterproductive work behavior ofmillennial workers in Indonesia.
ANALISIS SWOT : MODEL STRATEGI PENGEMBANGAN USAHA BUDIDAYA IKAN NILA Tricahya, Aji Septian; Hatono, Hartono; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to formulate an appropriate business development strategy model in developing tilapia cultivation businesses in Tulung Balak village. The research method used is descriptive with a qualitative approach. The research location is the Alkalam fishery in Tulung Balak village. Informants were selected by purposive sampling. Data collection techniques use observation, in-depth interviews, and documentation. The results of the research show that the appropriate strategy model for alkalam fisheries is the SO strategy, the SO strategy is a strategy that maximizes strength in exploiting opportunities. Internal business strengths such as income from selling seeds and stable harvests, low operational costs because it uses a semi-intensive cultivation system and daily labor, various payment methods, friendly service and fast response, using a water-powered mill to increase the oxygen supply in the pond, management good water system, use of various types of feed according to fish size, good and routine fish health management, good water waste management, independent feed production. Can be used to capture opportunities such as maintaining good and harmonious relationships between owners and employees, between companies and suppliers, and between companies and consumers, Developing the use of technology in producing homemade feed, Maintaining customer trust by improving the quality and quality of products using raw materials quality, sensitive to changes in customer desires and carrying out quality control, consumers can make payments via e-wallet and bank transfer.
DIGITAL MARKETING: INSTAGRAM SEBAGAI MEDIA PEMASARAN PRODUK UMKM Tasyabila, Happy; Damayanti, Damayanti; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This study aims to determine the implementation of digital marketing as a marketing medium for MSME products. This research is a descriptive research with a qualitative approach. The location of this research is Respiesusu MSME in Bandar Lampung City. Collecting data using observation techniques, interviews, and documentation. Informants were determined using purposive sampling and snowball sampling methods. Data were analyzed using an interactive analysis model by means of data collection, data reduction, data display, and drawing conclusions. The results of the study show that Respiesusu applies 6 digital marketing processes and digital channels used for the marketing process via Instagram. 6 digital marketing processes carried out by Respiesusu namely Accessibility: endorse, paid promote, regularly upload photos; videos; and e-flyers, using hashtags, and ease of transaction processing. Interactivity: holding sharing activities and providing the best service. Entertainment: create promotional content that follows trends, provides discounted promos, and give aways. Trust: analyze market needs to display complete and trustworthy advertisements. Interruptions: difficulties in the video editing process, signal network disturbances, and server downtime. Informative: share product information through photos; videos; and e-flyers, providing complete product descriptions and an attractive language style.
STRATEGI PEMASARAN: UPAYA PT. PERUSAHAAN GAS NEGARA TBK AREA LAMPUNG DALAM MENINGKATKAN VOLUME PENJUALAN PELANGGAN RUMAH TANGGA Sari, Murni; Pratama, Maulana Agung; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to find out how PGN Lampung Area will implement its marketing plan to increase the sales volume of the natural gas network development program for household customers. This research uses qualitative techniques and is a descriptive research project. The data collection methods chosen in this research include interviews, observation, documentation and literature study. This research utilizes source triangulation techniques in data validity techniques and interactive data analysis techniques are used in data analysis. This research focuses on the 7P marketing mix which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The STP approach is also the main emphasis of this research. Based on the research results, PGN Lampung Area uses marketing strategies, including providing high quality products at competitive prices with similar products, running promotional media, installing pipe networks in several potential locations, competent human resources in their fields, and having efficient service procedures. Has the advantage of complete facilities and infrastructure. The marketing strategy implemented by PGN Lampung Area was able to significantly increase the sales volume of the household gas network program, thereby adding value to the company's contribution to meeting the community's energy needs. This is made possible by the results of Segmenting, Targeting and Positioning (STP) analysis. Findings It is hoped that this research will serve as a guide for businesses wishing to improve the effectiveness of the marketing tactics they use to identify the best actions to increase sales volume and strengthen their position in the industry. Keywords : Marketing Strategy, Natural Gas, Sales Volume, Household Gas Networks.
Strategi Green Marketing Strategi Green Marketing: Upaya UMKM Memasuki Pasar Internasional Putra, Bagus Rifky Wahyu; Sugiono, Arif; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 2 No. 1 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to examine the implementation of strategies in entering the international market. It adopts a descriptive qualitative research approach and employs interactive data analysis. The research focuses on the implementation of strategies (programs, budgets, and procedures) in the steps taken by SMEs to enter the international market (segmentation process, marketing research process, and criteria for selecting strategies). The findings indicate that Kahut Sigerbori as SMEs has achieved success in implementing key strategies (programs, budgets, and procedures) that integrate environmental aspects, particularly focusing on green products, environmentally responsive pricing, educational promotion, waste management, and adapting production to meet international consumer demands. This reflects a strong commitment to sustainability and innovation to enter and sustain in the global market. Recommendations for future research include the utilization of different theories orthe enrichment of other aspects for sustainable research, as well as employing different research methods to provide a broader perspective.
PENGARUH INSENTIF DAN LINGKUNGAN KERJA NON FISIK TERHADAP KINERJA KARYAWAN WANITA Yasin, Hasna Nun Tri Asyifa; Efendi, Nur; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Kinerja karyawan merupakan salah satu faktor yang dapat memengaruhi tingkat keberhasilan perusahaan. Semakin baik kinerja karyawannya maka semakin meningkat tingkat keberhasilan perusahaan. Sebaliknya, semakin buruk kinerja karyawan maka keberhasilan perusahaan semakin sulit dicapai. Penelitian ini bertujuan untuk mengetahui pengaruh insentif dan lingkungan kerja non fisik terhadap kinerja karyawan pada pekerja wanita di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi pada penelitian ini yaitu pekerja wanita yang bekerja di Indonesia. Penentuan sampel menggunakan rumus slovin dengan jumlah 400 responden dengan teknik purposive sampling. Data dikumpulkan dengan menyebarkan kuesioner secara online dalam bentuk Google Form melalui platform WhatsApp, Instagram, dan X atau Twitter. Selanjutnya, data dianalisis secara deskriptif dan regresi linier berganda menggunakan Program SPSS 27. Hasil penelitian menunjukan variabel insentif dan lingkungan kerja non fisik secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan wanita di Indonesia. Sedangkan secara simultan variabel insentif dan lingkungan kerja non fisik berpengaruh positif dan signifikan terhadap kinerja karyawan wanita di Indonesia dengan nilai Adjusted R Square sebesar 29,8%.
ANALISIS FAKTOR-FAKTOR YANG MENYEBABKAN TURNOVER INTENTION KARYAWAN DI CV AMERTA TEGEH RAHAYU Astika, Ni Kadek Apriliani; Efendi, Nur; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 3 No. 2 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i2.411

Abstract

Turnover intention merupakan salah satu permasalahan yang dihadapi oleh perusahaan, di mana tingkat turnover intention yang tinggi dapat menghambat kelancaran aktivitas operasional sebuah organisasi. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang menyebabkan turnover intention pada karyawan CV Amerta Tegeh Rahayu. Dengan menggunakan pendekatan kuantitatif, penelitian ini menerapkan analisis faktor untuk mengolah data yang diperoleh melalui kuesioner yang disebarkan kepada 40 responden. Data tersebut kemudian dianalisis secara deskriptif dan menggunakan program SPSS 27 untuk analisis faktor. Hasil penelitian mengungkapkan bahwa terdapat tujuh faktor yang berkontribusi terhadap turnover intention karyawan, yaitu faktor organisasi, komitmen organisasi, individu, kepuasan kerja, kepemimpinan, lingkungan kerja, dan motivasi kerja. Berdasarkan temuan ini, diharapkan CV Amerta Tegeh Rahayu dapat lebih memperhatikan aspek-aspek tersebut guna mengurangi tingkat turnover intention karyawan serta mengelolanya secara lebih efektif.
STRATEGI PENGEMBANGAN USAHA KONVEKSI DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Hanafi, Bayu; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Perspektif Bisnis Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v6i1.144

Abstract

Penelitian ini bertujuan untuk menentukan strategi yang menjadi prioritas dalam pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif. Lokasi penelitian adalah konveksi Vendor Kampus Indonesia . Informan dipilih dengan purposive sampling dan snowball sampling. Teknik pengumpulan data menggunakan observasi, wawancara mendalam , dan dokumentasi. Data yang terkumpul dianalisis dengan matriks IFAS dan EFAS , matriks SWOT dan proses hirarki analitis (AHP). Hasil penelitian menunjukkan bahwa terdapat dua strategi yang menjadi prioritas dalam pengembangan bisnis Vendor Kampus Indonesia berbasis AHP, yaitu (1) Menjaga dan meningkatkan kinerja dan kepuasan ; dan (2) Menjaga kualitas produk .
Co-Authors Aprilani, Deddy Arif Sugiono Astika, Ni Kadek Apriliani C, Susana Indriyati Cahyaningsih, Puspita Damayanti Damayanti Frasetya, Vito Hanafi, Bayu Hatono, Hartono Imam Mahmud Inayah, Astiwi Jeni Wulandari Kurniawan, Dona Meliara Maulana Agung Pratama MURNI SARI Nana Mulyana Ningtias, Akgis Cahya Noegroho, Galuh Adrianto NUR EFENDI Putra, Bagus Rifky Wahyu Putri, Reinisa Afrida Rachmawati, Teti Salsabila, Assyifa Susana Indriyati Caturiani Tasyabila, Happy Tricahya, Aji Septian Yasin, Hasna Nun Tri Asyifa