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All Journal Jurnal Manajemen Dayasaing Public Health of Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Accounting and Finance Management (JAFM) Asian Journal of Management Analytics Jurnal Akuntansi Trisakti International Journal of Business and Applied Economics (IJBAE) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IJMA Journal of Ekonomics, Finance, and Management Studies
Widyaningtyas, Dian
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Journal : Asian Journal of Management Analytics

 1 
The Influence of Perceived of Usefulness, Ease, Risk and Trust on Continuous Intention in Using BRI Mobile Banking (Study of BRI Mobile Banking Users in Banyumas Regency) Kirani, Nabila Sasi; Widyaningtyas, Dian; Handayani, Erna; Randikaparsa, Irawan
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13459

Abstract

This study attempts to investigate the influence of perceptions of usefulness, convenience, risk and trust on continuous intention in utilizing BRI m-banking. This research was conducted on BRI mobile banking users in Banyumas Regency as research objects. The variables included in this study are those of benefit, convenience, risk and trust as independent variables, while continuous intention is the dependent variable. This study's methodology is quantitative. The sample that was utilized in this research was 130 respondents obtained through the purposive sampling method. Questionnaires with a Likert scale were distributed as part of this data collection method. The data obtained was processed utilizing SPSS version 26.
The Influence of Product Quality, Price, Brand Image, and Lifestyle on the Purchase Decision of Rabbani Hijabs (A Study of Junior High School Students in Purbalingga) Zuraida, Maila; Widyaningtyas, Dian
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15005

Abstract

The study aims to analyze the influence of product quality, price, brand image, and lifestyle on the decision to purchase Rabbani hijabs among students at junior high school in Purbalingga, Indonesia. This study employs a purposive sampling technique involving 122 respondents. Data are analyzed using the Structural Equation Modeling - Partial Least Squares (SEM PLS) method to test the relationships between observed variables. The results of this study indicate that Product Quality, Brand Image, and Lifestyle have a positive and significant influence on Purchase Decisions. These findings provide insights into understanding the behavior of Muslim teenage girls as consumers, as well as practical benefits for producers and marketers in developing more effective strategies based on the factors influencing purchase decisions. This study can also serve as a reference for further research in the fields of marketing and consumer behavior.
The Influence of Halal Labeling, Promotion, Product Quality, and Brand Image on Purchasing Decisions for Teh Pucuk Harum Wildan, Tafrikhul; Justiana Astuti, Herni; Widyaningtyas, Dian; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15017

Abstract

This study aims to identify the factors that affect the purchase decision of teh pucuk harum products. The research uses a quantitative method by collecting primary data through a survey of 108 respondents who are active students from UNSOED, UMP, and UIN Purwokerto. Data were analyzed using IBM SPSS Statistics 26. The results of the study show that halal labeling has a negative effect on purchase decisions, because consumers already consider the product halal without looking at the label. Promotion does not have a significant effect because the promotional strategy has not attracted enough interest from consumers. On the other hand, product quality and brand image have a positive effect, as consumers consider taste and brand reputation more in making purchasing decisions.
Co-Authors Akhmad Darmawan Anastasia, Nita Arofah, Rifka Utami Aulia, Putri Rizky Azafii, Azka Saputra Budi Setiawan, Nur Dian Retnaningdiah, Dian Erny Rachmawati Fauziridwan, Meydy Handayani, Erna Haryanto, Totok Hermin Endratno Imaniar Zahwa, Tiara Justiana Astuti, Herni Kirani, Nabila Sasi Kusuma Dewi, Yonanda Roro Maharani, Adinda Safirah Naelati Tubastuvi Nurazizah, Afifah Nurul Innayah, Maulida Purnadi, Purnadi Rahmawati, Ika Yustina Randikaparsa, Irawan Rifai, Fredi Maulana Rifai Setiawan, Miko Tri Septin Muji Rahayu, Tri Septin Tri Widodo Wida Purwidianti Wildan, Tafrikhul Yustina Rahmawati, Ika Zamakhsyari, Luthfi Zuraida, Maila