Claim Missing Document
Check
Articles

Found 32 Documents
Search

AI ADOPTION IN THE DIGITAL CREATIVE INDUSTRY: WHY TALENT READINESS OVERWEIGHS ORGANIZATIONAL SUPPORT? Akbar, Maulana; Sihite, Mombang; Nawasiah, Nana
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 2 (2025): Jurnal Industri Kreatif dan Kewirausahaan DECEMBER 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i2.3446

Abstract

The rapid development of artificial intelligence (AI) is fundamentally reshaping the landscape of digital transformation in various sectors. This phenomenon is particularly critical in the digital creative industry and application development startups, which rely heavily on technological innovation while operating in dynamic and highly competitive business environments. However, despite the promised operational benefits, the AI adoption rate among workers still shows significant variation. This study aims to empirically analyze the key determinants of AI adoption among workers in Jakarta's digital creative sector by focusing on the role of talent capabilities, talent management strategies, IT infrastructure, and organizational support. This study uses a quantitative approach through a structured survey of 226 workers in digital startups located in Jakarta and is analyzed using binary logistic regression to test the predictive variables. The statistical results showed that talent capabilities had a positive and significant effect on AI adoption, proving that individual technical competence is the primary driver of usage behavior. Conversely, talent management strategies, IT infrastructure, and organizational support did not show a statistically significant influence. These findings indicate that AI adoption in the creative economy context is driven more by individual readiness than by top-down managerial or structural factors. Consequently, entrepreneurs in the creative industry should prioritize strengthening individual talent capabilities through targeted upskilling and continuous learning programs as the main foundation for driving effective digital transformation and ensuring business sustainability.
Transformasi Digitalisasi dalam Mengoptimalkan Kinerja Proses Procurement pada Perusahaan Perkebunan Kelapa Sawit Siantini, Veronika; Sari, Lola Fitria; Sihite, Mombang
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Social Innovation and Community Participation for Inclusive and
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6z4j0c41

Abstract

This study aims to analyze the effects of Procurement Digitalization and Procurement SOP Improvement on Procurement Performance, with Transformational Leadership as an intervening variable, and to formulate appropriate strategies for improving procurement performance in a palm oil plantation company. The study employed a mixed methods sequential explanatory approach, in which quantitative data from 48 respondents were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), followed by qualitative data collection through Focus Group Discussion (FGD). The qualitative findings were analyzed using the IFE, EFE, IE, SWOT, and QSPM matrices to develop strategic recommendations based on the quantitative results. The findings indicate that Procurement Digitalization and Procurement SOP Improvement have positive and significant effects on both Transformational Leadership and Procurement Performance. Transformational Leadership also has a positive and significant effect on Procurement Performance. The integration of quantitative and qualitative findings indicates that the company is positioned in the Hold and Maintain quadrant, with Optimization of Procurement Digitalization and System Integration identified as the priority strategy. This strategy emphasizes system integration, optimization of electronic approval, development of monitoring dashboards, and strengthening the use of digital technology. Overall, improving Procurement Performance requires an integrated approach involving digital technology, process improvement, transformational leadership, and human resource readiness to support more effective and sustainable procurement processes.